It’s Not Too Late to Register!
The Fall Conference is approaching! Don’t miss this amazing opportunity to amp up your professional development and learn practical marketing strategies.
Agri-marketers are always looking for opportunities to learn more … to challenge themselves and get better at what they do. The NAMA Fall Conference does all that and more. Take advantage of this chance to reconnect with colleagues and clients and sharpen up your skill set before the end of the year.
Inspired by the best of Agri-Marketing Conference, the Fall Conference was created to provide outstanding professional development opportunities and help you take your career to the next level.
How is it different? The breakouts are more specific and in-depth. You’ll find presentations on mobile digital strategy and dealing with data storage in the Cloud. The ag topics are also anything but run-of-the-mill. We’ll be talking policy and climate change.
So get ready to engage with high level content and high level leadership … energize your career and amp up your professional development … and empower yourself to take it to the next level.
For more information on the NAMA Fall Conference and hotel information visit http://www.nama.org/fall/index.htm
To register for the NAMA Fall Conference and/or the Gateway Ag Tour, please visit https://www4983.ssldomain.com/nama/ConferenceRegistration/Default.aspx?confid=58
If you are interested in sponsoring a session or event at the Fall Conference, contact Jenny Pickett at 913-491-6500 or via email at [email protected].
Schedule
Monday, September 16
| 12:30-6:30 p.m. | Gateway Ag Tour (optional) |
| Gateway NAMA invites you on an Ag Tour of the Gateway City. Join us for two unique perspectives of agriculture around the St. Louis area.First we’ll experience the Agricultural Technology Tour at the Monsanto Chesterfield Village facility. With new interactive exhibits and new tour stops, you’ll explore the major food production issues facing the world and find out how Monsanto research is contributing to new solutions. The second stop on the tour will be a visit to Chandler Hill Vineyards, just outside of St. Louis, where you’ll enjoy a wine tasting and Q&A session to learn what makes wine making in Missouri unique from other regions.
A bus will pick up attendees from the host hotel and return at the conclusion of the tour. |
Tuesday, September 17
| 10:00-11:00a.m. | NAMA Board of Directors’ Meeting |
| 11:00 a.m. -12:30 p.m. | NAMA Leader Workshop |
1:00-2:30 p.m. Dr. Benjamin Akande |
Leading From Where You Are Dr. Benjamin AkandeDr. Benjamin Akande believes the most effective leaders are those who are willing to take personal responsibility for the future of their organizations. In his keynote presentation, he’ll share thought-provoking ideas and suggestions on how to be an effective, result-focused leader within your organization. A Nigerian-born American citizen, he is Professor of Economics and Dean of Webster University’s largest academic unit, the George Herbert Walker School of Business and Technology, a position he has held since June 2000. Since November 2010, Dr. Akande has also served as Chief of Webster University’s Office of Corporate Partnerships. Currently, he is completing work on the book entitled The iPOD Generation: It’s Their World, We’re Just Living In It. Sponsored by John Deere |
| 2:30 – 3:00 p.m | Break Sponsored by National Cotton Council |
3:00 – 4:30 p.m. Tim Letscher
|
Breakout Sessions Choose between one of three sessionsMobile Use in Rural America Tim Letscher, Director of Digital Strategy & Analytics, Colle+McVoy As the adoption of cell phones, especially smartphones, has exploded around the globe, how has it taken root in rural America? When broadband connectivity for desktops and laptops continues to be a challenge, the availability of fast data over a cell connection becomes a worthy alternative. In this session, we’ll look at the ways the smartphone revolution has impacted rural America and what’s to come. Big Data’s Effect on Marketing How can data influence messaging, new markets, media strategy and customer relationships? As the volume, variety and velocity of data increases, so do the challenges for agribusinesses. Hear fresh perspectives on the opportunities for marketing that are available through smart use of big data. This panel presentation will discuss how social and content-based data can guide strategies for marketers. A National Addy Winning Case Study: The St. Louis Cardinals As the evolution of media consumption continues to become broader and more diverse, we have to change the way we approach communication. Traditionally, we act as advertisers in the sense that we push short, key messages through mass media to elicit a desired response. This approach no longer works. Learn how HLK worked with the St. Louis Cardinals to turn a campaign into a full-blown content strategy using a few videos and allowing fans to be a part of the conversation. This content ended up on their website, in online polls, as billboards, TV commercials, in social media and much more. And, took home over 20 awards including two national gold ADDY awards. |
4:30-6:30 p.m. |
Networking Reception at Brighton AgencyJoin your colleagues for a networking reception at Brighton Agency, conveniently located near the Ritz-Carlton. |
Wednesday, September 18
| 8:00-8:30 a.m. | Continental Breakfast Sponsored by Penton/Farm Progress |
8:30-10:00 a.m. Brian Billick |
General Session The Essential Elements for Success Brian BillickHear from one of the NFL’s most successful and respected coaches on how to get the most out of your team …and raise morale in the process. In 2001, Brian Billick led the Baltimore Ravens to a Super Bowl victory only two years into his tenure. He credits his success to passion, teamwork and accountability. An innovative motivator who prides himself on leading by example, he demands a lot from his team and has the victories to prove his method works. Join Billick as he demonstrates how dedicated management, enthusiasm for the cause and respect and trust for your team will lead you to achieve your goals. You’ll learn the essential elements for success that make up any dream team—on the football field or in the workplace: • Power and passion |
| 10:00-10:15 a.m. | Break |
10:15-11:30 a.m. Sara Wyant
|
Breakout Sessions Choose between one of the following sessionsWill We Ever See a New Farm Bill? Moderator: Sara Wyant, President – Agri-Pulse Communications, Inc. This year’s farm bill has taken more twists and turns than a mountain roadway. These industry insiders give you the latest update on what’s happening now and share their perspective on what’s around the next curve. Climate Change and Agriculture – What It Means for Agri-Marketers Nothing affects agriculture more than the weather. This insightful session will take you well beyond the local weather report as you begin to consider the consequences of climate change on farmers AND agri-marketing. Baseline Agricultural Outlook Markets are still feeling the aftereffects of the 2012 drought, and commodity prices in the months ahead will be very sensitive to new estimates of the size of the 2013 crop, developments in the macro-economy and a host of other factors. Dr. Westhoff will discuss FAPRI-MU’s latest outlook projections, the reasons why the outlook is uncertain, and what that implies about the risks and opportunities faced by U.S. agriculture. The farm bill debate has also seen many twists and turns the past two years. Westhoff will cover the latest farm policy news, some possible scenarios for the future, and what it all means to farmers, agribusiness, consumers and taxpayers. |
| 11:30 a.m. – 1:00 p.m. |
Awards Luncheon – Closing SessionEnjoy lunch as we honor the Professional Development Awards of Excellence award winners and pass the gavel to the incoming NAMA president. Each year, NAMA honors members with hands-on responsibility in marketing communications, public relations, product/species management and sales. Awards will be given in each of these areas and the recipients will share their thoughts on the challenges and opportunities in agri-marketing.
Professional Development Awards sponsored by Penton/Farm Progress Through the Lens of a Leader A perfect closing to the Fall Conference. This session welcomes an industry leader from Monsanto for a view of what ag is facing today and what lies ahead. Sponsored by National Ag Day |
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