Boot Camp Sessions Announced!

Written by NAMA on Tuesday, June 28, 2011 , 12:41 pm

Whether you’ve just entered the rough working world or one who’s been through the NAMA Boot Camp drill before, sign up for this program today to learn more about the agri-marketing industry. This year the Boot Camp will take it to a new level expanding on marketing and agriculture basics.

Join the National Agri-Marketing Association for the 8th annual NAMA Boot Camp, August  16-18, 2011 in Kansas City.

All attendees will receive a notebook packed with agricultural terminology, facts, case studies and speaker presentations. This notebook has become one of the most popular aspects of the boot camp experience.

Tuesday, August 16

7:15 a.m. – Ag Tour Registration

8:00 a.m. – MoKan Ag Tour (optional)
The tour is an on-farm experience where attendees will tour as well as learn about different operations.  The tour includes a trip to Kurzweils Meat a family-owned and operated, full circle operation. They raise their own grain, feeding raised grain to their hogs, and then using some raised hogs at the meat market.  The  tour will also visit the Harrisonville, MO, Retail/Wholesale location of Crop Production Services which is one of the largest National Agriculture Wholesale and Retailers in North America.

5:00 p.m. – Boot Camp Registration

5:00-6:00 p.m. – Welcome Reception

6:00-7:30 p.m. – Opening General Session – Dinner – Networking Activity

Kick off the Boot Camp with a networking activity designed to help you get to know fellow attendees.

Becky Johnson, Senior Vice President, Fleishman Hillard
A “farm kid” from a farrow-to-finish swine operation and a former quality assurance chemist, Becky Johnson provides a unique combination of technical, practical and firsthand knowledge about the food and agricultural industry. Becky combines her production ag roots and food industry experience with an understanding of consumer concerns to help clients communicate messages that resonate with their target audiences.

Wednesday, August 17

8:00 a.m. – Continental Breakfast

8:30-10:00 a.m. – General Session – Producer Panel

Steve BerryModerator: Tom Hudson, Successful Farming
Producers: Jimmie Long, Jimmie Long Livestock, Cole Camp, MO; Rick Russell; Steve Berry

Learn how to communicate effectively with producers. The producer panel has become a Boot Camp favorite and attendees won’t want to miss the valuable insights from producers.  The panel will be moderated by Tom Hudson, Successful Farming and Agriculture Online.  Three producers will be joining the moderator to share their insights.

10:00-10:30 a.m. – Break

10:30-11:30 a.m. – Breakout sessions (choose one)

Rick RussellA Year in the Life of a Row Crop Farmer

Rick Russell
Spend a year in the life of a specialty producer.  This session will explore the challenges and business decisions that a specialty producer faces in a year.

Rick Russell is a fifth generation family farmer/rancher in Stafford and Pratt Counties in south central Kansas. He raises corn, soybeans, wheat, rye, and has a background cattle operation during the winter months on 2500 acres. A crop consulting service, along with GPS mapping and guidance, is part of the farm management.

Making Social Media Simple

Randa Zalman, Online Strategist and Sr. Account Supervisor, Redstone
Companies are increasingly using the power of social media to connect with current members and to build membership and brands.  Others hold back, concerned about the difficulty in controlling messages and potential damage to their brand.  In this discussion, Randa will outline the myths, trends, strategic paradigms and possible problem scenarios that can happen online so you can simplify your approach.

12:00 Noon-1:30 p.m. – Luncheon – Creating Attention Getting Print Ads

Jack Semler, Readex Research
Creating Effective Advertising in Agricultural Print Media will offer you an opportunity to learn what types of creative approaches in print advertising work best.  You’ll learn time-tested rules to the road and see actual examples of print ads that have been measured by Readex in various agricultural publications.  The session will conclude with a short, interactive experience where you guess which ad scored best!

1:30-2:30 p.m. – Breakout sessions (choose one)

Jimmie Long

A Year in the Life of a Cow/Calf Producer

Jimmie Long, Cole Camp, Missouri
Step into a producer’s boots without having to head to the farm. From risk management to calving, this session will cover the events a producer endures throughout the year.

Jimmie Long currently serves as the President of the Missouri Cattlemen’s Association. Jimmie presently runs Jimmie Long Livestock, which is his own order buying firm and his customers allow him to buy stocker cattle, feeder cattle and breeding stock for their ranches, backgrounders and feedlots. He is also a Field Representative for Kingsville Livestock Market.

Bill SheltonBuilding Your Brand: Creating Lasting Emotional Bonds with your Customers

Bill Shelton – Left Field Creative
Join Bill Shelton, of Left Field Creative, as he shares a highly successful approach to creating a comprehensive brand identity, position, and personality for your product or brand.  This step-by-step process will give you the tools to start re-branding and re-positioning the moment the session ends.

2:30-3:00 p.m. – Break

3:00-4:00 p.m. – General Session Generations Panel

Ken & Brad McCauley; Kathy & Chris Chinn
Two sets of producers will share their experiences regarding employment on the “family farm” as well as challenges and rewards they face as farmers. They will discuss how they help fellow generations learn from past experiences as well as current technologies and ideas to make their operations functional and profitable.

Ken & Brad McCauley comprise a father-son farming duo from White Cloud, Kan.  They each have their own farms: Ken owns K&M Farms, Inc., while Brad is the owner and operator of McCauley Inc.  Together, their operations total 4,600 acres.  They raise both corn and soybeans, which are grown mostly for seed.  Working the land is in the McCauleys’ blood: Ken started farming 160 acres while in high school and began farming full-time nearly 40 years ago; Brad followed suit in 1994, beginning his farming career while still in high school.

Kathy Chinn is a 4th generation farmer and Chris, her daughter-in-law, represents the 5th generation in the Chinn Family.  Chinn Hog Farm is a 1,500 sow, farrow-to-finish hog farm in northeast Missouri.  Kathy manages the daily operations in the sow barns and Chris oversees the financial records of the farm and the family-owned feed mill.  Kathy is married to Gary and together they have two sons, Kevin and Kyle, and four grandchildren.  Chris is married to Kathy’s oldest son, Kevin, and they have two children, Rachelle and Conner.

4:30-6:30 p.m. – Reception at Boulevard Brewery

A shuttle will take attendees to a special reception at Kansas City’s own Boulevard Brewery. Founded in 1989, Boulevard Brewing Company has grown to become the largest specialty brewer in the Midwest. The reception will take place in the beautiful Heim Room that features a unique view of the Kansas City skyline.

Paul Redhage7:00 p.m. – Dine Around (optional)

Attendees can attend an optional dine-around. This is a great way to get to know your peers and learn about NAMA. This event is optional and dutch treat.

Thursday, August 18

8:30 a.m. – Breakfast

9:00-10:00 a.m. – General Session – Managing Your Agri-Marketing CareerBeth Burgy

Paul Redhage, FMC Corporation
Beth Burgy, Broadhead
Colleen Church McDowall, Osborn & Barr
Bob Brunker, J.L. Farmakis

Listen as professionals in the industry discuss the best way to manage your career.  This interactive session will feature client, agency and media professionals that have Colleen Church McDowallsignificant experience and expertise.  Come armed with questions!

10:00-10:15 a.m. – Break

10:15-11:30 a.m. – Closing Session

Today’s Food System, the Ethical Choice for People, Animals and the Planet

Jim Fallon, Center for Food Integrity
The Center for Food Integrity is dedicated to building consumer trust and confidence — bringing Bob Brunkertogether stakeholders at every level of the food chain to reach consumers in meaningful ways with a unified voice and address the issues most critical to consumers.

You won’t want to miss the 2011 NAMA Boot Camp! To register now, visit

For more information on the NAMA Boot Camp and hotel reservation information, visit

NAMA Member Passing

Written by NAMA on Tuesday, June 28, 2011 , 12:37 pm

It is with a heavy heart that we announce the passing of long time NAMA member and friend, Denny Eilers, Iowa Photo Farm, Inc.

A Cornbelt NAMA member since 1990, Denny has been the photographer for many NAMA Agri-Marketing Conferences and will be greatly missed.

The Iowa Photo Farm was operated by Denny and Gwen Eilers. Denny served as chief photographer and Gwen was the business and production manager. They were located on a working farm in scenic northeast Iowa, raising corn, soybeans and a variety of locally grown vegetable crops.

Denny died Sunday, June 26, 2011, at Central Community Hospital, Elkader.

Visitation hours are this Thursday, June 29, from 4:00 – 8:00 p.m. Services will be at 10:00 a.m. Friday, July 1, at St. Patrick Catholic Church, Monona, IA. Friends may call one hour before service at the church on Friday. Private burial will be in Mount Olivet Cemetery, Guttenberg, IA.

If you would like to share your thoughts and memories, Leonard Funeral Home will deliver your message to the family. Click here to deliver your message/memories.

Trends In Agriculture Registration Open

Written by NAMA on Tuesday, June 28, 2011 , 12:37 pm

Registration is now open for the 2011 Trends In Agriculture, November 8-9 in Kansas City. The theme for this year’s Trends In Agriculture is Progress Through Productivity.

This just in…Jeff Simmons, President of Elanco, will be speaking at the closing session that is shared with NAFB! Below is an overview of this session:

A growing wave of food insecurity threatens more than 1 billion people around the world, and the number of malnourished could grow staggeringly as the population reaches 9 billion by mid-century. Solutions exist today to help meet food needs, but consumers don’t want technology used in food production. Right?

Jeff Simmons will explore this modern myth that consumers don’t want modern, efficient technology used in food production.

To better understand consumer opinions, Elanco commissioned a research review of 27 studies accounting for more than 97,000 consumers in 26 countries to further analyze this trend. The results may surprise you.

It’s time to call a truce to the debate on the role of technology in sustainable food production and assure the 3 Basic Rights its use can afford. Learn more about consumer perceptions of technology and the role technology and choice play in feeding a growing population. Join the dialogue today at

To register for the 2011 Trends In Agriculture, visit

Sponsorships are now available for Trends In Agriculture. If you are interested in sponsoring a session, please contact Jenny Pickett at or call 913-491-6500.

Nominate Your Peers for an Award of Excellence

Written by NAMA on Tuesday, June 28, 2011 , 12:36 pm

The Professional Development Awards of Excellence honor NAMA members based on outstanding achievement in each of the Professional Development Areas (PDA). Awards of Excellence will be presented in the areas of (1) Marketing Communications, (2) Product/Species Management, (3) Public Relations and (4) Sales.

The deadline for submitting nominations for the Professional Development Awards of Excellence is September 1, 2011. These awards will be presented at the 2011 Trends In Agriculture meeting, November 8-9, at the Hyatt Regency Crown Center in Kansas City.

Below is a list of the past Awards of Excellence recipients:

Marketing Communications
2010 – Scott McClure
2009 – Lou Ireland
2008 – Paul Redhage
2007 – Pete Kovac
2006 – Steve Engle
2005 – Bev Larson
2004 – Neil DeStefano
2003 – Sarah Vacek
2002 – Ken Anderson
2001 – Doug Headley

Product/Species Management
2010 – Elena Lindemann
2009 – Gary Robertson
2008 – No award was given in this area
2007 – Klaas Okkinga
2006 – No award was given in this area
2005 – Dennis Gehler
2004 – Wendy Elliott
2003 – Brian Markwardt
2002 – Tony Klemm
2001 – Tony Solon

Public Relations
2010 – Sue Otten
2009 – Deron Johnson
2008 – Beth Andersen
2007 – Greg Smith
2006 – Barry Nelson
2005 – Janice Person
2004 – Kendal Frazier
2003 – Mike Ricciuto
2002 – David Buchholz
2001 – Ken Gordon

2010 – Marvin Kokes
2009 – Pete Weil
2008 – Vernon Benes
2007 – Bill Heffron
2006 – Anita Vanderwert
2005 – Margaret Wallace Oldham
2004 – Allen Barkve
2003 – Cliff Becker
2002 – Bob Deiss
2001 – Tom Taylor

Nominees for the Awards of Excellence must be NAMA members. Nominators should target individuals with direct planning and execution responsibilities in the respective Professional Development Area from agribusiness and related companies. If you have any questions regarding these awards, please contact Jenny Pickett at

To download the nomination form in an Adobe .PDF format, visit

You can also fill out the form on-line at

Dairy Farmers of America Interns Learn About NAMA

Written by NAMA on Tuesday, June 28, 2011 , 12:35 pm

The Dairy Farmers of America has Lunch and Learn programs for their summer interns, who come from a variety of schools with varying majors.

During the June 8 Lunch and Learn, the interns were introduced to NAMA.  Kristen Marshall, AgCall U.S.A., Inc., Vice Chair of NAMA’s Careers Committee and Chair of the Marketing Competition and Debbie Brummel, NAMA, gave them an overview.  This included some of NAMA’s history, its mission, and an overview of both professional NAMA and also the student NAMA Careers Program.

Center for Food Integrity visits MoKan NAMA

Written by NAMA on Tuesday, June 28, 2011 , 12:35 pm

MoKan NAMA members gathered at the Golden Ox Restaurant on May 13 to learn about the Center for Food Integrity (CFI) from Cliff Becker, CMA Consulting.

The CFI, a non-profit organization, works to equip people in today’s food system with the skills and messages they need to effectively communicate with consumers.  The CFI has learned that before a message can be heard, there must first be trust by the public.  They’ve also learned that showing competence is not as advantageous as preparing messages that show shared values.  They have several programs in place, including their Annual Consumer Trust Research, a Best Food Facts website, and an Annual Food System Summit.  Their goal is to facilitate a more informed public conversation on food system issues.

NAMA Boot Camp Sessions Announced!

Written by NAMA on Tuesday, June 21, 2011 , 10:00 am

Register today for the 8th annual NAMA Boot Camp, August 16-18, 2011 in Kansas City. Sign up for this program today to learn more about the agri-marketing industry. This year the Boot Camp will take it to a new level expanding on marketing and agriculture basics.

Sessions at this year’s Boot Camp include:

Producer Panel

A Year in the Life of a Row Crop Farmer

Making Social Media Simple

Creating Attention Getting Print Ads

A Year in the Life of a Cow/Calf Producer

Building Your Brand: Creating Lasting Emotional Bonds with Your Customers

Generations Panel

Managing Your Agri-Marketing Career

Today’s Food System, the Ethical Choice for People, Animals & The Planet

There will be plenty of opportunities for networking during the reception on Tuesday, in addition to during the Opening General Session. Network during lunch on Wednesday and during the reception at the Boulevard Brewery or at the Dine Around that evening!

All attendees will receive a notebook packed with agricultural terminology, facts, case studies and speaker presentations. This notebook has become one of the most popular aspects of the boot camp experience

You won’t want to miss the 2011 NAMA Boot Camp! To register now, visit

For more information on Boot Camp speakers and sessions, visit

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