9th Annual Boot Camp Register Now

Written by NAMA on Tuesday, July 17, 2012 , 7:30 am

Whether you’ve just entered the rough working world or one who’s been through the NAMA Boot Camp drill before, sign up for this program today to learn more about the agri-marketing industry. This year the Boot Camp will take it to a new level expanding on marketing and agriculture basics. 

Join the National Agri-Marketing Association for the 9th annual NAMA Boot Camp, August 21-23, 2012 in Kansas City.

All attendees will receive a notebook packed with agricultural terminology, facts, case studies and speaker presentations. This notebook has become one of the most popular aspects of the boot camp experience.

Tuesday, August 21

MoKan Ag Tour (optional)
The tour is an on-farm experience where attendees will tour as well as learn about different operations. The tour includes a trip to Shoal Creek Land and Cattle, Green Dirt Farm, and Jowler Creek Winery, Missouri’s premier sustainable vineyard and winery.

Note: You do not need to be registered for the NAMA Boot Camp to attend the MoKan Ag Tour.

5:00 p.m. – Boot Camp Registration

5:00-6:00 p.m. – Welcome Reception

6:00-7:30 p.m. – Opening General Session – Dinner/Networking

Kick off the Boot Camp with a networking activity designed to help you get to know fellow attendees. This highly interactive session will also help you get more familiar with Ag terms and industry lingo.

Wednesday, August 22

8:00 a.m. – Continental Breakfast

8:30-10:00 a.m. – General Session

Producer Panel
Moderator: Jim Patrico, Senior Editor – Progressive Farmer
Panelists: Reggie Underwood, David Parris, Billy Thiel
Learn how to communicate effectively with producers. The producer panel has become a Boot Camp favorite and attendees won’t want to miss the valuable insights from producers.

Reggie Underwood grew up on a farm in Eastland County Texas. He was involved in all facets; farming, ranching, cow calf operation, and training/roping horses.

In July 2011, Reggie started with SFP. He covers Texas, Oklahoma, New Mexico, and Arizona.

Billy Thiel farms with his brother and cousin in Saline County near Malta Bend, Mo. The family operation includes corn and soybeans. Billy is currently president of the Missouri Corn Growers Association and has served as chairman of the Missouri Corn Merchandising Council. 

10:00-10:30 a.m. – Break

10:30-11:30 a.m. – Breakout sessions (choose one)

Row Crop 101
This highly interactive session will address basics of the row crop industry along with issues and challenges. Hear it straight from the producer.

Deformed Frogs, Oil Spills and Pink Slime: Lessons Learned from a Career in Crisis Management
Daren Williams, NCBA 
Every organization will eventually face the moment when something goes wrong, affecting your people, products or reputation. This session will offer practical tips for managing a crisis based on real-life experiences of an ag communicator who has helped manage producer recalls, oils spills, pink slime and the media onslaught that accompanies a crisis.

12:00 Noon-1:30 p.m. – Luncheon

NAMA 101
Panel Members: Liz Suter Van Leer – Osborn Barr, Jeff Hartz – Wyffels Hybrids, Les Kahl – AdFarm
Learn about the basics of the organization from those in the know and who have come up through its ranks.  This session will address how to get involved as well as other pertinent inside tips on everything from conferences to preparing your Best Of NAMA entries.

1:30-2:30 p.m. – Breakout sessions (choose one)

Livestock 101
Dr. Dan Thomson, Kansas State University Vet School
This session will address basics of the industry along with issues and challenges.

Dan Thomson, PhD, DVM is the Assistant Dean of Outreach, Professor and the Jones Professor of Production Medicine in the College of Veterinary Medicine at Kansas State University.

Marketing Efforts, the History of  the Cooperative
Leslie Kaufman, President/CEO, Kansas Cooperative Council
2012 is the International Year of the Cooperative.  Learn about the history and varied marketing efforts employed by cooperatives across the U.S. Kaufman will explain the cooperative structure and showcase how cooperatives have carved out a marketing niche through the years.

2:30-3:00 p.m. – Break

3:00-4:00 p.m. – General Session

Social Media: Beyond Facebook and Twitter
Bill Ye, Director of Digital Services, Global Prairie
Social media is not just a digital strategy. It is an integrated communication strategy using new and old mediums. It should be approached like any other communication strategy using new and old mediums.  This session will show you how to define the business objectives, the audience and message goals, and the key performance indicators – then execute and measure based on timeline and budget.

4:30-6:30 p.m. – Reception at Boulevard Brewery
A shuttle will take attendees to a special reception at Kansas City’s own Boulevard Brewery. Founded in 1989, Boulevard Brewing Company has grown to become the largest specialty brewer in the Midwest. The reception will take place in the beautiful Heim Room that features a unique view of the Kansas City skyline.

Thursday, August 23

8:30 a.m. – Breakfast

9:00-10:00 a.m. – General Session

The Importance of the Media Mix
Bob Brunker, J.L. Farmakis
Lannie Dawson, Broadhead
Utilizing the right media is critical to reaching your target customer. What’s the right mix, and what’s the best use for each type of media? Learn more about how producers utilize media for their farming operations to make the most of your marketing efforts.

10:00-10:15 a.m. – Break

10:15-11:30 a.m. – Closing Session

From the Farm and Back Again – Ag Careers On & Off the Family Farm
Moderator: Curt Blades – Successful Farming
Panelists: Janell Aust – Aust Farms, Michael Berry – SFP, Colleen Gerke – Jowler Creek Winery
This session will take a look at careers on and off the family farm from the perspective of those who have done both. Each of these panel members has had a career on both sides of the fence or has juggled both at one time or another.

Janell Aust has more than 20 years of journalism and public relations experience. Most recently, she led the public relations team at McCormick Company.

Janell and her husband Brad also own and operate a diversified farming operation of soybeans, corn, wheat, sorghum and cattle south of Kansas City where they are raising their two daughters.

Michael Berry brings experience in agricultural marketing and farming operations to his role as brand manager with SFP. Berry earned a bachelor’s degree in journalism and advertising from the University of Missouri-Columbia. Berry also is a member of the National Agri-Marketing Association and has served as a chairman on several other organizational committees.

Colleen Gerke grew up in the heart of California’s Central Coast in Santa Maria, Calif. She graduated from California Polytechnic State University (Cal Poly), San Luis Obispo in 2000 with a degree in Agricultural Science.

From January 2003 through December 2007, she worked as a team lead in the advertising department for John Deere’s Agriculture Division.

Colleen currently owns and operates Jowler Creek Vineyard and Winery in Platte City, Mo. along with her husband Jason.

Register Today!

For more informatin on the NAMA Boot Camp and hotel information visit http://www.nama.org/programs/index.html.

To register for the NAMA Boot Camp and/or the MoKan Ag Tour, please visit http://www.nama.org/ConferenceRegistration/Default.aspx?confid=45.

If you are interested in sponsoring a session or event at the NAMA Boot Camp, please fill out the sponsorship confirmation form at www.nama.org/programs/bootcamp-spo.htm or contact Jenny Pickett at 913-491-6500 or via email at jennyp@nama.org.

Nominate Your Peers For An Award Of Excellence

Written by NAMA on Monday, July 16, 2012 , 10:20 am

The Professional Development Awards of Excellence honor NAMA members based on outstanding achievement in each of the Professional Development Areas (PDA). Awards of Excellence will be presented in the areas of (1) Marketing Communications, (2) Product/Species Management, (3) Public Relations and (4) Sales.

The deadline for submitting nominations for the Professional Development Awards of Excellence is July 27, 2012.  These awards will be presented at the 2012 Fall Conference, September 25 & 26, at Graves 601 Hotel in Minneapolis, Minnesota.

Below is a list of the past Awards of Excellence recipients:

Marketing Communications
2011 – Margaret Fogarty
2010 – Scott McClure
2009 – Lou Ireland
2008 – Paul Redhage
2007 – Pete Kovac
2006 – Steve Engle
2005 – Bev Larson
2004 – Neil DeStefano
2003 – Sarah Vacek
2002 – Ken Anderson
2001 – Doug Headley

Product/Species Management
2011 – Stephanie Gable
2010 – Elena Lindemann
2009 – Gary Robertson
2008 – No award was given in this area
2007 – Klaas Okkinga
2006 – No award was given in this area
2005 – Dennis Gehler
2004 – Wendy Elliott
2003 – Brian Markwardt
2002 – Tony Klemm
2001 – Tony Solon

Public Relations
2011 – Chuck Zimmerman
2010 – Sue Otten
2009 – Deron Johnson
2008 – Beth Andersen
2007 – Greg Smith
2006 – Barry Nelson
2005 – Janice Person
2004 – Kendal Frazier
2003 – Mike Ricciuto
2002 – David Buchholz
2001 – Ken Gordon

2011 – Sue Lee
2010 – Marvin Kokes
2009 – Pete Weil
2008 – Vernon Benes
2007 – Bill Heffron
2006 – Anita Vanderwert
2005 – Margaret Wallace Oldham
2004 – Allen Barkve
2003 – Cliff Becker
2002 – Bob Deiss
2001 – Tom Taylor

Nominees for the Awards of Excellence must be NAMA members. Nominators should target individuals with direct planning and execution responsibilities in the respective Professional Development Area from agribusiness and related companies. If you have any questions regarding these awards, please contact Jenny Pickett at jennyp@nama.org.

To download the nomination form in an Adobe .PDF format, visit http://www.nama.org/awards/2012PDAapp.pdf.

You can also fill out the form on-line at http://www.nama.org/awards/pdaonlineform.htm.

Gateway NAMA to Award Scholarships

Written by NAMA on Monday, July 16, 2012 , 10:01 am

Gateway NAMA is a large supporter of young professionals, helping them gain knowledge and achieve experience within the agri-marketing industry to strengthen their career path. The annual NAMA Boot Camp is a great opportunity for professional development and Gateway NAMA is proud to support it. To help young professionals take advantage of this opportunity, the Gateway NAMA Chapter will be awarding two applicants with scholarships to attend the NAMA 9th Annual Boot Camp!


  1. $500 scholarships with be awarded to two applicants. The funds will offset both registration and travel costs.
  2. To nominate an applicant, the nominee must be a NAMA member. The applicant does not need be a NAMA member.
  3. Applications must be received by Gateway Chapter, Friday, July 27, 2012. Winners will be announced Wednesday, August 1, 2012.
  4. First priority will be given to applicants 25 years or under or with less than two years of agricultural communications experience.
  5. Hotels must be reserved by August 5 at the Sheraton Crown Center.
  6. Winners are expected to attend the full session, from Tuesday, August 21 to Thursday, August 23. 
  7. Winners must show proof of conference registration, reservation at the Sheraton Crown Center as well as receipts for travel costs to receive reimbursement.
  8. Submit to Mandy Heth at mandy.heth@adfarmonline.com.


Gateway NAMA Scholarship
       Nomination Form


Nominator:______________________________________________________________Company:  ______________________________________________________________

Years: __________________________________________________________________

Industry: ________________________________________________________________

Are you a NAMA member? _________________________________________________

Nominee: ________________________________________________________________

Contact information: ____________________________________________________________

Company With: ________________________________________________________________

Years in industry: ______________________________________________________________

Is he/she a NAMA member? _____________________________________________________

Why do you nominate this individual?



Farm Progress Reception

Written by NAMA on Monday, July 16, 2012 , 10:00 am

Mark your calendars to attend a reception co-hosted by the Iowa and Cornbelt Chapters at Farm Progress on Wednesday afternoon, August 29.  More details will be coming.

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