CAMA Ontario is very excited to announce the next CAMA webinar on January 29 at 12:00 pm EST with one of the leading North American social media consultants, Jay Baer, as he shares his insights and knowledge on creating effective social media strategies.

Why Before How: Creating Killer Social Media Strategies in 7 Steps
The goal isn’t to be good at social media, the goal is to be good at business because of social media. In this dynamic, entertaining presentation Jay Baer demonstrates his 7 step process for cutting through the tools and technology and creating sound, effective social media strategies that are sustainable long-term. This strategic process is in use in dozens of major corporations and agencies, and shows you how to BE social as a company, not just how to DO social media.

Keynote Speaker

Jay Baer is a hype-free content strategist, speaker, and author. He founded the social and content accelerator firm Convince & Convert in 2008.

Jay is a renowned and popular social media keynote speaker, delivering as many as 100 presentations each year to groups as large as 5,000.

He’s also co-author of The NOW Revolution, 7 Shifts to Make Your Business Faster, Smarter, and More Social (Wiley, 2011) a leading book on social business, and an Amazon category best-seller.

Jay has consulted with more than 700 companies on digital marketing since 1994, including Caterpillar, Nike, Visit California, Billabong, and 29 of the Fortune 500. He was named one of America’s top social media consultants by Fast Company magazine, and his Convince and Convert blog is ranked as the world’s #1 content marketing resource. He’s also co-host of the popular weekly Social Pros podcast.

Webinar Details
Date: Tuesday, January 29, 2013
Time: 12:00 PM – 1:00 PM EST (11:00 AM – 12:00 PM CDT, 10:00 AM – 11:00 AM MST)
Cost: $30 per person (CAD)

Click here to register for the webinar.

Florida NAMA – Lunch & Learn Event
January 17 – Noon
Cost – $40
Hilton Melbourne Beach Oceanfront Hotel

The Florida NAMA Chapter presents “TOTAL STRATEGIES TO MARKET FLORIDA AGRICULTURE” featuring Susan Nardizzi, Division Marketing Director at the Florida Department of Agriculture and Consumer Services (FDACS).  The Lunch and Learn Event will take place on Jan. 17, 12:00 p.m. at the Hilton Melbourne Beach Oceanfront Hotel.

Learn exciting news soon to go public  in Agriculture Commissioner Adam Putnam’s most aggressive effort yet to market Florida Agriculture Products.  Take away something meaningful from the presentation, whether you are in Florida agri-business, or involved in advertising and promotions in any way.

Susan Bond Nardizzi was appointed to her post in December 2011 by Commissioner Adam Putnam to lead what he believes is one of the most important functions of the Department: marketing to increase exposure for and the value of Florida Agicultural products.  She brings a wealth of experience and a solid track record of marketing success to her role. At FDACS, Susan is the leader of a division encompassing marketing for “Fresh From Florida”— both agricultural and seafood products — and the FAPC membership efforts.  She’s responsible for a staff of 165 who work in six bureaus, including development and information for in-state, national and international trade, education and communication, state farmer’s markets, agricultural dealers licensing, and agricultural statistics.

For more details visit Florida NAMA or call 561-855-3010.

North Central NAMA Chapter members gathered Thursday, Dec. 6, to partake in a little holiday cheer and to give back to the community.  About 40 members collected $70 and 50 pounds of non-perishable food items to be donated to Second Harvest Heartland (www.2harvest.org).

“Our goal as a chapter was to double our donations from 2011,” said Teri Otte, chapter president. “Our membership met the challenge and tripled its financial donation.”

Bar games were held and prizes were given to the top three teams.  Taking top prize were Sarah LeBeau, Allison Heilman, Wayne Carlson and Zach DeBlaey, all of Colle+McVoy/Exponent PR.  The second place team was Bill Brozak and Wayne Wenzel, both of Colle+McVoy/Exponent, Jeanne Miller Mansk of J.L. Farmakis, Inc. and Bob Olsen of AgXchanges.  Rounding out the third place team were Teri Otte of Land O’Lakes, Cheri Johnson, Erica Boe and Megan Berg of Weber Shandwick.

Information about the chapter’s events and upcoming activities can be found on its Facebook page – https://www.facebook.com/NorthCentralNAMA.

MoKan NAMA members have a new way of keeping connected through the new chapter Facebook page: https://www.facebook.com/MoKanNamaChapter. Professional and student members are invited to “like” the page to stay current on upcoming events, socials and happenings in the MoKan chapter.

Mark your calendars for these important dates to upcoming NAMA Conferences and NAMA Industry Partnership events.

Upcoming Industry Partnership Events –

March 1
NAMA/AAEA Reception at Commodity Classic sponsored by BASF, Great Plains NAMA and Rocky Mountain NAMA (4:30 – 6:00 p.m.)
Kissimmee, Florida

March 18 & 19
National Ag Day
Washington, DC

Future Conference Locations:

April 17-19, 2013
Kansas City, MO

April 9-11, 2014
Jacksonville, FL

April 15-17, 2015
Kansas City, MO

April 13-15, 2016
Kansas City, MO

April 26-28, 2017
Dallas, TX

April 11-13, 2018
Kansas City, MO

April 10-12, 2019
Kansas City, MO

Our December meeting/social was a huge success, as the group heard of the evolution of the newspaper industry from Memphis’ own.  After almost four decades in the business, Paul Jewell, marketing director for The Commercial Appeal, addressed the challenges facing the newspaper in the current economic and disruptive digital environment.  Paul was a wonderful speaker and had such a unique story.  He has worked at the Commercial Appeal all of his adult career, and even used to be a paperboy!  There have been a lot of changes in the newspaper industry.  A few newspapers in the south are not daily anymore and there is a lot of surprising pushback from their communities – New Orleans is a prime example.  These trends have us marketers really wondering how this will impact what we do.  It was good to hear that our “hometown” paper has no plans to reduce their printing days, and is currently evolving their offerings to adapt to the changing environment.  We had a great group discussion and a lot of insights were shared.

Mo-Kan NAMA members came together Monday, December 17^th to spread the joy of the holidays by volunteering at Hope Faith Ministries in Downtown Kansas City. Hope Faith Ministries is a non-profit, non-denominational, faith-based ministry that serves the needs of the homeless and less fortunate in Kansas City.

NAMA volunteers helped prepare meals, serve lunch, and clean off tables as people finished eating. A total of 12 Mo-Kan NAMA members helped brighten the faces of those passing through the food line that day. It was a wonderful way to give back this holiday season to those who need it most.

Later that evening, members gathered at The Chesterfield located in the lobby of the Alamo Drafthouse Cinema for a social happy hour and networking event. Tasty drinks and yummy appetizers were enjoyed by all.