North Central Golf Outing

Written by NAMA on Friday, July 18, 2014 , 7:05 am

North-Central-golf-06-2014It was an absolutely gorgeous day at Baker National in Medina, MN for the 2014 North Central NAMA Golf Outing.  On Friday, June 13, over 30 golfers participated in the event and the conditions couldn’t have been better.  Starting with lunch and social time prior to teeing off, participants played an 18 hole best ball format and then gathered afterwards for dinner, awards and prizes.

Congratulations to this year’s champions!  Dan Kripke, Rural Media Group; Brian Hughes, Rural Media Group; Erick Jensen, Colle+McVoy and Peter Rupert, Bock & Associates.

The North Central Chapter thanks Penton Farm Progress for providing the beverage cart and snacks for the course.  Also, we want to thank our hole sponsors, whose generous contributions helped defray costs for the NAMA Student Chapter to attend the national conference in Jacksonville, last March:

J.L. Farmakis
Hoard’s Dairyman
EXL Labs
Paulsen Marketing
Meredith AgriMedia
Red Wing Software
Infinity Direct
DTN/The Progressive Farmer

Thanks to all who participated!   We look forward to another great outing next year!

NAMA Office Welcomes New Staff Member

Written by NAMA on Tuesday, July 1, 2014 , 9:23 am

NAMA welcomes Lauren Giarratano to the NAMA Staff. Lauren is a recent graduate of the University of Kansas with a Bachelor’s of Science in Journalism and Mass Communications with an emphasis in strategic communication. She is “very excited to have NAMA be my first ‘real job.’”

Lauren previously interned at NAMA to help prepare for National Ag Day.  “I am so pleased that now I can work at NAMA full-time. I love organizing and planning things so I think this job will be a perfect fit for me.”

Please join us in welcoming Lauren to the NAMA Staff!

Why You Don’t Work in Agriculture Anymore

Written by NAMA on Thursday, June 12, 2014 , 9:16 am

Today, consumer perceptions about everything from animal welfare and antibiotics to GMOs and government regulations can have a substantial impact on farming operations of all kinds and sizes. If agricultural marketers hope to shift how consumers see things, it will first require a shift in our own thinking.

“Why you don’t work in agriculture anymore,” showcases the very latest consumer research from Sullivan Higdon & Sink’s influential FoodThink studies and delves into real-world examples that will both inform and inspire agricultural marketers. 

Presented by Ali Mahaffy, SVP, Brand Management, and Samantha Scantlebury, Brand Strategist, of Sullivan Higdon & Sink.

Ali Mahaffy has more than 20 years of experience in marketing on both the client and agency side. Today, Ali helps lead Sullivan Higdon & Sink and helped establish its food value chain practice which includes clients such as Cargill, Dairy Farmers of America, Merial Limited and Sonic Drive-In. The agency also works with leading ag-related brands such as Tractor Supply Co. and Trimble Agriculture. 

Samantha’s interest in agriculture began at the family dinner table (her father owns a grain silo technology company, and her brother is on the path to a plant sciences degree). As a brand planner and FoodThink researcher, Samantha dives deep into what’s driving today’s food conversations and applies her insights for clients such as Borden Cheese, Cache Valley Dairy, VFT Global and Granola Jones.

Cost for this webinar is $50. To register visit https://secure.confertel.net/tsregister.asp?course=567308

Mark Your Calendars

Written by NAMA on Thursday, May 15, 2014 , 9:24 am

Mark your calendars for the NAMA Boot Camp, August 19-21 in Kansas City. In addition, join us for the NAMA Fall Conference, Growing to Greater Heights, September 16-17 in Chicago, IL.

Media Packages Still Available!

Written by NAMA on Thursday, May 15, 2014 , 9:21 am

The Agri-Business Educational Foundation is continuing the sale of select packages. For convenience, the auction is available on-line.

The Media auction is available through the NAMA Web Site. To view media packages and bid on-line, visit http://www.nama.org/abef/silentauction/bidco.htm.

If you have any questions call the NAMA Office at 913-491-6500 or email kathic@nama.org.

Proceeds From DELTAPINE® Song Celebrating American Cotton Farmers to Support Agri-Business Education

Written by NAMA on Thursday, May 15, 2014 , 8:05 am

ST. LOUIS (April 30, 2014) – In 2013, Deltapine wanted to celebrate the dedication and hard work of the American cotton farmer in a big way. As a result, the song “Where Heroes Are Made” was written and produced as a special tribute to America’s cotton producers and Deltapine New Product Evaluators, a large group of growers who evaluate the performance potential and geographic fit of precommercial Deltapine cotton seed. The song was made available for purchase on iTunes last summer, and to further applaud cotton farmers for their hard work, Deltapine decided to contribute the funds raised by sales of the song to the future generation of agriculture.

All proceeds from the sales of “Where Heroes Are Made” were recently donated in the form of a $2,500 scholarship to the Agri-Business Educational Foundation (ABEF). The backbone of Student NAMA, ABEF serves to ensure a strong future for the agri-marketing industry by providing students with the tools, education, and experiences they need to succeed.

“On behalf of ABEF, I am extremely grateful for the contribution from Deltapine cotton to our student scholarship program,” said Russ Parker, ABEF volunteer chair. “ABEF relies on the generosity of ag leaders to invest in the future of agri-marketing, and this gift enables us to continue helping students build leadership skills and networks that will help them advance their careers in agrimarketing.”

The $2,500 scholarship from Deltapine cotton was awarded to Sarah McKay, a junior at Virginia Tech, on April 9, 2014 at a luncheon hosted for student NAMA members at the 2014 Agri-Marketing Conference in Jacksonville, FL. Sarah is majoring in Agricultural and Applied Economics, International Trade and Development Option and Animal Science, and Livestock Management Option. She is minoring in Civic Agriculture and Marketing.

For more information about Deltapine cotton or to view the “Where Heroes Are Made” music video, please visit www.Deltapine.com/Heroes.

About Monsanto Company
Monsanto Company is a leading global provider of technology-based solutions and agricultural products that improve farm productivity and food quality. Monsanto remains focused on enabling both small-holder and large-scale farmers to produce more from their land while conserving more of our world’s natural resources such as water and energy. To learn more about our business and our commitments, please visit: www.monsanto.com. Follow our business on Twitter® at www.twitter.com/MonsantoCo, on Facebook® at www.facebook.com/MonsantoCo, or subscribe to our News Release RSS Feed.

Deltapine® is a registered trademark of Monsanto Company. All other trademarks are the property of their respective owners. ©2014 Monsanto Company.

Mark Your Calendar For Future Agri-Marketing Conference Dates

Written by NAMA on Wednesday, March 19, 2014 , 8:58 am

Plan ahead! Mark your calendars today for upcoming NAMA Agri-Marketing Conferences!

2015 – April 15 – 17 – Kansas city

2016 – April 13 – 15 – Kansas city

2017 – April 26 – 28 – Dallas

2018 – April 11 – 13 – Kansas city

2019 – April 10 – 12 – Kansas city

We look forward to seeing you!!

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