The Evolution of PR in a Social Media World

Social media has given agribusinesses the opportunity for real-time interaction. The question remains – how do you effectively reach journalists and gain media attention? A panel of ag media journalists will discuss what content they are seeking, how to effectively promote your news, the importance of sharing facts and statistics. You’ll be on the fast track to becoming helpful to the media with this session.

When: November 18, 2014

Time: 3 PM – 5 PM

Where: CLAAS of America
8401 S. 132nd St
Omaha, NE

Cost:  $15 for members & $20 for non-members

To register, please contact Chris Sidles at csidles@farmmarketid.com.

Lessons from the 2014 Harvest

 

The 2014 harvest is wrapping up, so the Badger NAMA Chapter has invited a power panel to discuss what we’ve learned so far and what it means for the future on the farm – and in the marketplace. Panelists will include a producer, market analyst, grain processor and equipment expert and the moderator is Max Wenck of MorganMyers.

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Where: Great Dane Madison East

 

When: November 20, 2014

3:00 p.m.      Registration/cocktails/networking

4:00 p.m.      Panel program

5:00 p.m.      Dinner/networking

 

Cost: $25 for members, $40 for non-members, $10 students

For more information, please contact John Rozum at johnrozum@gmail.com.

The Iowa NAMA Chapter welcomed CEO of Beck Ag, Stephanie Liska, at the November 13th meeting to share the developmental story of Beck Ag’s Experience-Sharing Marketing and its strategies to shorten and accelerate the buying process. A few of the main concepts Stephanie shared with attendees were that online messaging needs to be thought of as if the conversation were happening at the kitchen table; a few sentences are said by one party and responded by the other with the same amount of dialog. Social media and online messaging should be kept “kitchen table real” in order to increase the engagement of users. Another great point Stephanie shared was to never assume how you read something is how someone wrote it/intended it to be read. Creating and maintaining open-ended and action oriented content is the key to having a successful social media and online presence.

NAMA, the MoKan NAMA Chapter and ABM will co-host a reception at the NAFB Convention, Wednesday, November 12, 2014. It will take place at the Westin Crown Center in Kansas City on the Garden Terrace from 5-6 p.m. No registration or RSVP is necessary for this event. Watch your email for more details.  For more information about the NAFB Convention visit www.nafb.com.

The North Central NAMA Chapter is proud to sponsor a pre-conference reception for this year’s Minnesota AgriGrowth Council Annual Meeting. The AgriGrowth Council represents members from all areas of Minnesota’s food and agriculture sectors; working together as one to promote the good of all directly, and indirectly, involved in Minnesota’s agriculture business.

Celebrating the Adaptability of Agriculture, this year’s Annual Meeting will be held on Thursday, November 6 at the Minneapolis Convention Center. The pre-conference reception is FREE and will be held on Wednesday, November 5 at Brit’s Pub in downtown Minneapolis.  Join North Central NAMA for appetizers, adult beverages, conversation and a chance to win some great prizes. 

North Central NAMA will also have an exhibit at the Annual Meeting so be sure to come visit them there, too.

Pre-Conference Reception

Wednesday, November 5^th
6:00-8:00 p.m.

Brit’s Pub

The Long Room
1110 Nicollet Mall
Minneapolis, MN 55403
(612) 332-3908

Parking and Directions

(Just 2 blocks from the Hilton Downtown Hotel)

For more information and to register for the Annual Meeting please visit:  http://agrigrowth.org/pages/annual-meeting/

In the past year, the FL NAMA board decided to join other organizations at their events to gather and help promote NAMA.  Whenever possible, they also want to involve the Student Chapter.  November 5^th will be the next event at the Florida Ag Expo in Balm, FL. Attend the trade show; watch a couple of the UF Student NAMA chapter members present on Social Media around 1:45 p.m.  And join them for lunch earlier, which runs from 11:30 a.m. – 12:30 p.m.

To register, click the link below.  Registration is $100 for Allied Industry Growers. University/Government/Extension, Students, CCA/Crop Advisors, Owner/Production Manager may attend at no charge.

Make sure to enter NAMA somewhere on your registration to help everyone gather as a group during lunch.    http://www.cvent.com/events/2014-florida-ag-expo/custom-19-91a3ebd8d07e4db493cff35b9cd7c86d.aspx

Heartland NAMA invites you to its Fall Fête!

Thursday, November 6 | 4:00-8:00 pm

Engrained Brewing Company

1120 W. Lincolnshire Blvd

Springfield, IL 61711

For more information, see engrainedbrewing.com

Engrained Brewing founder, Brent Schwoerer, has been invited to talk about the business’ philosophy on craft brewing, food and farming.

RSVP by Tuesday, Nov. 4, to http://www.nama.org/store/index.php?p=catalog&parent=25&pg=1.

$38 per person – includes appetizers, choice of entrée and 1 beer flight

Pay in advance with RSVP; no refunds

Bring a colleague who is not yet a NAMA member – for only $10!

Questions can be directed to Wendy Pinkerton, wendypinkerton@demetercommunications.com.