Join the Southeastern NAMA Chapter and help the students prepare for the Student Marketing Competition at this year’s Agri-Marketing Conference! Details below:
March 24
Southeastern Chapter Event
Student Marketing Competition Presentations
5:15 p.m.
Duluth, GA
For more info and to RSVP, email michele.egan@merial.com
NAMA Honors Clint Lewis, Zoetis, with 2015 Agribusiness Leader of the Year Award
The National Agri-Marketing Association (NAMA) has named Clint Lewis, Executive Vice President and President, U.S. Operations, Zoetis, as the 2015 Agribusiness Leader of the Year.
This award, which is NAMA’s highest honor, recognizes outstanding leadership in private, public or academic service and is conferred each year to a senior agribusiness executive who not only exemplifies excellence in agribusiness but has also made significant contributions to the industry. Now in its 15th year, the award will be presented at the Opening General Session of the 2015 Agri-Marketing Conference, “Growing Greatness,†April 16, 2015, in Kansas City, Mo.
Zoetis is the world’s largest animal health company, established when Pfizer announced that its animal health business would become an independent company. Mr. Lewis helped launch the entity and now oversees the management of the livestock (cattle, pork, and poultry) and companion animal (small animal and equine) businesses in the United States and is also responsible for leading the global genetics business.
Mr. Lewis has helped to spearhead Zoetis’ ongoing commitment to support and help advance the veterinarian and livestock producer profession to continuously raise the bar on animal health. Through funding student scholarships, internships, research fellowships and professional continuing education workshops, Zoetis does more to support the veterinarian and producer profession in the U.S. than any other company.
One example of this is the innovative Commitment to Veterinarians platform—a far-reaching, multi-dimensional strategy to address challenges facing the veterinary profession and help ensure its vibrant future—which was launched in 2010 under Mr. Lewis’ leadership. Today, under the auspices of the Commitment to Veterinarians platform, Zoetis donates millions of dollars and countless hours to supporting the profession. The Zoetis Commitment to Veterinarians Facebook community now boasts 170,000 engaged users—the largest such online community of veterinarians, technicians and allied audiences in the country. In addition, Zoetis’ widely popular “Veterinarians on Call†series on YouTube, designed to educate consumers on the important role of vets through a reality-TV approach, boasts more than 4.4 million views and 3,600 subscribers. The series also has a substantial role in educating consumers who are increasingly curious about how their food is produced.
Mr. Lewis has been at the forefront of advancing diversity in the veterinary and animal health professions, specifically in educating the next generation of veterinarians. For six consecutive years, Zoetis has invited second- and third-year students of veterinary medicine to apply for the Zoetis Veterinary Student Scholarship Program. Since the launch of the scholarship program in the fall of 2010, more than $2.7 million in scholarship funding has been awarded to more than 1,100 exceptional veterinary students.
As a member of Zoetis’ Executive Committee and immediate past chair of the Board of Directors for the Animal Health Institute (AHI), Mr. Lewis has played a key role in helping to advance legislation to support both veterinarian and livestock producer groups and to ensure support for animal care. A member of AHI since 2007, Mr. Lewis previously served as AHI chair for the 20011-2012 term. AHI is the trade association for the animal health industry in the U.S., advocating on various issues important to the industry, including efficient and effective regulatory and approval processes by the U.S. Department of Agriculture (USDA), the Food and Drug Administration (FDA), and the Environmental Protection Agency (EPA).
Prior to his current position, Mr. Lewis served as president, U.S. Operations in the Pfizer Animal Health organization. He joined Pfizer Animal Health in 2007 after nearly 20 years in Pfizer’s human health operations.
Paul Redhage Named 2015 NAMA Marketer of the Year
The National Agri-Marketing Association has announced Paul Redhage has been selected as the 2015 NAMA Marketer of the Year.
This recognition is the most prestigious honor awarded to an active member of the association and honors outstanding accomplishments in the field of agri-marketing. For more than 50 years NAMA has been encouraging and promoting excellence in the industry by recognizing outstanding professional accomplishments. The NAMA Marketer of the Year award will be presented during the Second General Session of the 2015 Agri-Marketing Conference, on Thursday, April 16, in Kansas City, Mo., and is sponsored by Agri Marketing magazine.
Until his retirement in January, 2015, Redhage served as Strategic Communications Manager for FMC Corporation. FMC is a diversified chemical company serving agricultural, industrial and consumer markets around the world. He was a key contributor in making Authority® herbicide a leading brand in the soybean pre-emergent market and also helped elevate Authority as a “Top of Mind†brand in pre-emergents.
Redhage has distinguished himself amongst his peers throughout his career and has been recognized for his accomplishments. In 2012, he received the University of Missouri Ag Alumni Citation of Merit. He also received the NAMA Dilworth Award for Innovation in 2007/8, and was awarded NAMA Marketing Communicator of the Year in 2008/9.
Redhage’s professional experience includes crop protection products, animal health, livestock feeds, agricultural fertilizers and food manufacturing. Prior to joining FMC, he served as Communications Manager at BASF from 1990-2002, Senior Account Supervisor at Brighton Advertising from 1989-1990 and kicked-off his career as an Account Supervisor at Kenrick Advertising from 1985-1989.
Redhage has also been deeply involved and made significant contributions to the development of NAMA, especially during his year of service as National NAMA President in 2013. His outstanding campaign work with Capture LFR won Best of NAMA awards in 2012/13, and Authority was awarded Best of NAMA for ad campaigns in 2013.
For a number of years Redhage served as a senior judge for the prestigious Student NAMA Marketing Competition. He excelled in this role, in large part because of his passion for mentoring young professionals, but also because of his desire to “give back†to the industry he loves. He consistently received high marks from the students for his thorough consideration, his insightful questions and his fair criticism. This example demonstrates his exemplary character, contribution to the industry and passion for innovative marketing that sets him apart from his peers.
National NAMA is excited to announce their newest employee, Jena Mealy. Jena is the new Administrative Assistant for NAMA and we are so excited to have her join our team. She “was a stay at home mom for 10 years, a preschool teacher for the last 5 and was ready for an opportunity to work with adults.” She is “enjoying being part of the wonderful, fantastic NAMA team.” Â Please help us welcome Jena to the NAMA team!
The 2015 Ag Day is only two weeks away! The Agriculture Council of America is excited about all the events they are putting on this year in Washington D.C. See below for a complete schedule of all 2015 Ag Day activities. Hope to see you in D.C.!
Agri-Pulse’s Ag Day kickoff event in 902 Hart Senate Office Building
3:30 – 5:00 Panel Discussion
Farm to Fork Politics: Unleashing Innovation in Agriculture
Is your next vaccine going to come from inside a vegetable? Can you find your favorite buffalo chicken flavors in hard-boiled eggs? Farmers and agribusinesses across the U.S. are using innovative techniques to produce food, fiber, fuel and even new pharmaceuticals. Hear from leading experts about the opportunities ahead and the challenges they face in trying to innovate, while addressing ever-changing federal standards. Rep. Rodney Davis, chairman of the House Committee on Agriculture’s Biotechnology, Horticulture and Research Subcommittee, will also participate in this panel discussion, with Agri-Pulse Editor Sara Wyant serving as moderator.
5:00 – 7:00 Agri-Pulse Customer Appreciation Reception
Keep the conversation going: Join us for cocktails and hors d’oeuvres after the panel discussion.
Reception with Food and Drink Immediately Following
Sponsored by Agri-Pulse
Free of Charge
To register for these events visit https://nama.formstack.com/forms/agdaylunch
11:30 – 1:00 p.m.
Mix & Mingle Luncheon
Venue: Cannon Caucus Room
Program: 11:30 – 1:00 p.m.
Emcee: Orion Samuelson
Speakers: Outstanding Young Farmer
Free of charge.
To register for the Ag Day Mix and Mingle Luncheon visit https://nama.formstack.com/forms/agdaylunch
2:00 – 5:00 p.m.
FarmHer Exhibit at USDA
As part of the National Ag Day celebration this year, a selection of photographs featuring women working in their various roles in agriculture, taken by Marji Guyler-Alaniz, President and Founder of FarmHer, will be featured at USDA on March 18th from 2:00-5:00 p.m.
Marji Guyler-Alaniz is a native of Urbandale, Iowa, and has spent nearly two years documenting the important role that women play in agriculture throughout the U.S. for her long-term FarmHer project.
To register for the Exhibit please visit https://NAMA.formstack.com/forms/usda
5:00 – 9:00 p.m.
Celebration of Agriculture Dinner
Venue: Whitten Patio USDA Building
Emcee: Orion Samuelson
Speaker: Essay Contest Winner
Charles Eastin Award Presentation
Video Essay to be played, Poster art on display
This is a ticketed event.Â
$150 per person or $1,500 for a reserved table of 10.
***seating is limitedÂ
To register for the Ag Day Dinner visit https://NAMA.formstack.com/forms/agdaydinner
Sponsorships still available! Contact Jenny Pickett at jennyp@nama.org or visit the Ag Day web site at www.agday.org.
Email Marketing:Â Beefing Up The Basics
What if each $1 you spent on email marketing earned you $28? Email marketing still rocks the highest return on investment of any marketing medium. That is, if you do it right. Are you getting your $28 ROI? Jessica Best will speak to email’s place in a fast-moving, social media-ruled world, including making email work when and where your customers need it. She’ll talk about what works in 2015 and beyond and what the next new trends will likely be.
Jessica is one part massive email, social media and online marketing nerd and one part permission-marketing evangelist. She acts as a strategic consultant and subject matter expert for brands, corporations and nonprofits nationwide. She’s led trainings and spoken in front of audiences from a dozen to over 300 from Wichita to New York City to SXSW Interactive in Austin. Jessica’s primary role is as Digital Marketing Evangelist and Content Marketing Manager for emfluence, implementing the best practices she preaches for emfluence’s own marketing strategy.
Join us on Wednesday, March 25, at 1:00 pm central time to hear Jessica. The webinar cost is $50. CLICK HERE TO REGISTER!
The early bird registration cut-off is March 19! Make sure to register before then for the 2015 Agri-Marketing Conference on April 15-17, in Kansas City, MO.
If you haven’t booked your room at the Sheraton Crown Center yet, make sure you do so before March 19th as well! That is also the cut-off date for the hotel – if you don’t reserve a room by that date, you will not be able to save money on the NAMA room rate! The hotel is filling up so make your reservations today!
Connection Point:
Looking for opportunities to place your company’s products and services before decision-makers in the ag marketplace? There is still some booth space available in NAMA’s Connection Point! Put your company front and center. With nearly 1,200 professionals in attendance, there’s no better way to get noticed. Influencers will take note when you purchase booth space on this trade show floor. Lunch and refreshment breaks are scheduled to maximize traffic and draw the clients and customers you want to meet! Contact Lauren Giarratano to book your booth or reserve your space online today!
ABEF Golf Outing:
The Agri-Business Educational Foundation (ABEF) will be hosting a Golf Outing, Tuesday, April 14. Gather your foursome and enjoy a relaxing day of golf in beautiful Kansas City before the 2015 Agri-Marketing Conference begins.
The ABEF Golf Outing will take place at the Duece at the National Golf Course. A chartered bus will leave the hotel at 11:30 a.m. to take everyone to the golf course and a boxed lunch and beverages will be provided. Tee time begins at 1:00 p.m. An awards ceremony and reception will cap your day on the greens. Cost for the outing is $195 per golfer.
Register today and check out the website for more details!
Sponsorship:
Looking for other ways to get noticed? Get in touch with Jenny Pickett for sponsorship opportunities.
Visit the AMC homepage for conference, hotel and registration details.
Use #NAMA15 for all your tweets about this year’s conference!
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