Cornhusker NAMA took on the topic of how public relations has changed with social media – and how we can do a better job of connecting PR and marketing strategy, along with account planning, when dealing with social media.

Our panel included PR Counsels: Jill Heggen, Swanson Russell Associates and Brad Penner, Snitily Carr. Additionally two ag journalists joined in: Ken Anderson, Brownfield and Terry Anderson, Midwest Messenger and Midwest Producer. Kim Lang moderated the panel as they discussed successful social media campaigns, organizing efforts, staffing them, the tools to use, the role of media in these initiatives and how reporter roles have changed with their social responsibilities.

Florida NAMA Members attended the Florida Ag Expo on November 5^th in Balm, FL.  Sixteen students and faculty helped promote Florida NAMA to exhibitors and growers attending the day-long show.  Both Student and Professional members had the opportunity to tour the research facility, attend educational sessions and gather together over lunch.  University of Florida NAMA students presented an afternoon session on “Getting the Most out of Social Media.”  Growers in the audience had several questions and appreciated the education from students.

To see photos from the November event, go to Florida National Agri-Marketing Association Chapter’s Facebook page.  https://www.facebook.com/FloridaNAMA?ref=hl

The next Florida NAMA event will be held in February 2015.

New Member List:
Welcome our New Members for November:

AT LARGE
William Brinton
Kaitlyn O’Neal

BADGER
Amy Beck

CAROLINAS/VIRGINIA
Jane Gomez
Sherry Mitchell

CHICAGO
Martyn Dean

FLORIDA
Frank Dola
Chad Gillyard
Cindy Lengel-Russ

HEARTLAND
Alex Neukomm

IOWA
Jon Dlouhy
Brian Keane

MID-AMERICA
Kalyn Rose

MISSOURI-KANSAS
Salome Janse Van Remsburg
Dave Phillips
Mary Seltzer
Derek Stein
Amy Young

NORTH CENTRAL
Stephanie Balgaard
Amber Portner

WESTERN PACIFIC
James Lowes

Win a Free Registration for the 2015 Agri-Marketing Conference!

Want a chance to win a complimentary registration for the 2015 Agri-Marketing Conference?

Watch your email this week for a membership survey from NAMA.

As a reward for completing this survey about NAMA membership, you will be entered in a drawing to win a free registration for the 2015 Conference, April 15-17 in Kansas City.  Drawing will be made December 1.

Marketing Tactics to Increase Customer Response

If you knew which fonts customers remembered most, wouldn’t you use those with your marketing efforts? If you knew how customers reacted to visual cues, wouldn’t you include those? Get tips, proven techniques and zero-cost creative ideas to increase your marketing productivity.

During this webinar, Gina Valentino will share ideas that are immediately actionable to increase the productivity of your marketing efforts. Her 20-plus years in direct marketing and the catalog industry helped her successfully launch Hemisphere Marketing nine years ago.

To attend this webinar, please visit the registration website.

Date: 

Thursday, Nov. 20th

Times:

2:00 p.m. Eastern

1:00 p.m. Central

12:00 p.m. Mountain

11:00 a.m. Pacific

Cost:  $50.00

The Evolution of PR in a Social Media World

Social media has given agribusinesses the opportunity for real-time interaction. The question remains – how do you effectively reach journalists and gain media attention? A panel of ag media journalists will discuss what content they are seeking, how to effectively promote your news, the importance of sharing facts and statistics. You’ll be on the fast track to becoming helpful to the media with this session.

When: November 18, 2014

Time: 3 PM – 5 PM

Where: CLAAS of America
8401 S. 132nd St
Omaha, NE

Cost:  $15 for members & $20 for non-members

To register, please contact Chris Sidles at csidles@farmmarketid.com.

The Iowa NAMA Chapter welcomed CEO of Beck Ag, Stephanie Liska, at the November 13th meeting to share the developmental story of Beck Ag’s Experience-Sharing Marketing and its strategies to shorten and accelerate the buying process. A few of the main concepts Stephanie shared with attendees were that online messaging needs to be thought of as if the conversation were happening at the kitchen table; a few sentences are said by one party and responded by the other with the same amount of dialog. Social media and online messaging should be kept “kitchen table real” in order to increase the engagement of users. Another great point Stephanie shared was to never assume how you read something is how someone wrote it/intended it to be read. Creating and maintaining open-ended and action oriented content is the key to having a successful social media and online presence.