NAMA and AAEA at Commodity Classic

Written by NAMA on Friday, February 5, 2016 , 9:30 am

You are invited to a joint cocktail reception hosted by AAEA and the National Agri-Marketing Association at Commodity Classic.

When: Friday, March 4, 2016

Where: New Orleans Convention Center, Room: 342

Time: 4:30 – 6:00 p.m.

Stop by after the trade show closes but before you head out to dinner!

No cost or registration necessary.

Click for more information on Commodity Classic.

Thanks to Great Plains NAMA. 

Executive Committee Participates in Branding Exercise

Written by NAMA on Monday, January 25, 2016 , 9:40 am

Branding PictureAs part of its commitment to developing a strategic, long-term plan for the association, the NAMA executive committee recently participated in Brand Dimensionâ„¢, a brand discovery exercise conducted by the Brighton Agency.

Brand Dimension is a propriety branding process developed by Brighton to help clients connect the promise of their brand to the desires of its consumers or, in the case of an association, its members and industry.  The  process identifies, defines and creates alignment on core elemental aspects of the brand that form the foundation for all messaging strategies and platforms. Brand Dimension delves into audience beliefs and behaviors to get to a deeper understanding of the relationship between the audience, brand and category. It’s ultimately an examination of what the brand means to the audience and how it relates to them. These insights and understandings are the basis for the “story” the brand tells consumers. That story gives the brand authenticity and dimension, and allows consumers to immerse themselves into the brand, making it part of their personal experience.

“For NAMA, understanding its purpose and mission today, and developing its story, are important to ensuring the association is strategically positioned with the industry, members, and prospects for future success and growth,” said Jerry Gennaria, Vice President of Strategy & Insights for Brighton. “Brighton is proud to support NAMA as it continues to serve agricultural marketers and advance our industry.

Brighton, a full-service, strategic marketing agency headquartered in St. Louis, Mo., is a sustaining partner of NAMA. Its mission is to build relationships by connecting brands and people with thoughtful and engaging marketing solutions.

NAMA Industry Partnership Events

Written by NAMA on Monday, January 25, 2016 , 9:34 am

Mark your calendars for these important dates to upcoming NAMA Partnership Events.  Watch the NAMA calendars for more events to come. National Events or Chapter/Regional Events.

January 27
NAMA Reception at NCBA
The Tides, San Diego Convention Center
12:00 to 1:30 p.m.
Featuring Region I Best of NAMA Winners
San Diego, CA
RSVP to Katie Nieri by January 15.

March 4
NAMA & AAEA Reception at Commodity Classic
New Orleans Convention Center, Room: 342
4:30 to 6:00 p.m.
New Orleans, LA
No cost or registration necessary

AAEA Offers Opportunity for Members to Visit Cuba

Written by NAMA on Monday, January 25, 2016 , 9:33 am

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Deadline to apply for trip stipends: February 29

NEW PRAGUE, Minn. (Jan. 15, 2016) – The American Agricultural Editors’ Association (AAEA) is organizing a Cuba Ag Communicators Learning Mission this fall. This is the first ag mission of this type to a communist country by U.S. ag journalists. AAEA’s Professional Improvement Foundation (PIF) will award $2,000 stipends – covering half the trip cost – to the members who participate in the trip.

Stipend information is now available on the AAEA website (www.ageditors.com) and applications will be accepted until Feb. 29. AAEA is the first ag communications organization in North America to offer this type of mission, expressly designed for ag communicators.  The program has been designed for a small group of 10 to 20 participants. Applications will be reviewed by a former international state department media specialist knowledgeable in agriculture and trade relations with foreign countries.

The five-day program will include a wide range of visits to farms, farmers’ cooperatives, processing facilities, a wholesale market and supermarket, as well as meetings with Cuban officials, U.S. State Department diplomats, agricultural economists from the University of Havana and journalists covering Cuba agriculture.

“We believe it’s vital that our members see first-hand what re-opening trade relations with Cuba will mean for farmers and other ag organizations and companies here in the U.S.,” says Kelly Schwalbe, chair of the AAEA foundation. “These stipends are open to ag editors, freelancers and other ag communicators who write every day for various audiences – from farmers to consumers and many others.”

To apply for a stipend, applicants must be a member of AAEA.

AAEA is partnering with an ag tour organization with extensive connections and experience in Cuba. The organization works closely with the U.S. Agriculture Coalition for Cuba, a coalition of government, farm organizations and agribusinesses created to improve ag trade between the U.S. and Cuba.

“A mission of this magnitude will take many months to organize,” adds Schwalbe. “We will use the second quarter of this year to get the appropriate documentation approved by the U.S. and Cuban governments. The mission will occur in September or October.” The likely timeframe will be a six-day window between Sept. 18 through Sept. 26 or Oct. 2 through Oct. 15.

Schwalbe says the goal of PIF is to provide professional improvement opportunities to its members. “We learn each day about the global aspects of agriculture through our affiliation with the International Federation of Agricultural Journalists. This is an extension of our ability to connect our members with other countries,” says Schwalbe.

The total cost of the mission is $4,000. Thus, the foundation stipends will cover half of the cost of the Cuban trip. Visit www.ageditors.com or contact Executive Director Den Gardner at the AAEA office at aaea@gandgcomm.com (phone: (952) 758-6502) for more information.

Click here to download the application.

AAEA is a professional association for agricultural editors, writers, photographers, designers and other ag communications professionals with more than 470 members in the U.S. and Canada.

Sherry Pfaff Named Chief Operating Officer of NAMA

Written by NAMA on Thursday, January 7, 2016 , 10:27 am

NAMA’s Sherry Pfaff, Manager of Accounting Services, has been named Chief Operating Officer. In her expanded role, she will work alongside Executive Vice President/CEO Jenny Pickett and help with the day to day operations of the National NAMA office. Sherry is very excited and appreciative for this new opportunity.

Congratulations Sherry!

NAMA Industry Partnership Events

Written by NAMA on Thursday, January 7, 2016 , 10:27 am

Mark your calendars for these important dates to upcoming NAMA Partnership Events.  Watch the NAMA calendars for more events to come. National Events or Chapter/Regional Events.

January 27
NAMA Reception at NCBA
The Tides, San Diego Convention Center
12:00 to 1:30 p.m.
Featuring Region I Best of NAMA Winners
San Diego, CA
RSVP to Katie Nieri by January 15.

March 4
NAMA & AAEA Reception at Commodity Classic
Ernest N. Morial Convention Center
4:30 to 6:00 p.m.
New Orleans, LA
No cost or registration necessary

ABEF Media Auction Last Call

Written by NAMA on Wednesday, December 16, 2015 , 10:47 am

Are you still looking for a way to stretch your 2016 ad budget?

Buy some of your advertising for next year from the best ag publications at prices more competitive than normal while donating to a great cause! 

Don’t hesitate because the Agri-Business Educational Foundation Online Media Auction buying will close at the end of the year! Proceeds from the Media Auction support the Student NAMA Careers Program.

Simply enter the minimum bid on the package you want and IT IS YOURS!

The Media Auction is available online through the NAMA website. Click here to view the media packages and start bidding!

For questions, call the NAMA office at (913) 491-6500 or email Jenny Pickett.

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