Thursday, September 13  1:00 p.m central

Are you an integrated marketer? Have you evaluated your current practices based on last year’s success? If these questions spark your interest, you won’t want to miss Nick Barkman from Gragg Advertising and Jennifer Flood from IntegriShield as they walk through establishing the best media mix in order to achieve an optimal cost per sale. Don’t be confused, the session is not about the hottest trends of the year. Because, according to Nick, there’s often “little correlation between what’s hot and what actually works.”

These trends have been tested, and Jennifer and Nick have a long list of client success stories to prove it. As experts in pay-per-click advertising, strategic partnerships, link building, database managing, and affiliate relationships, they will provide you with manageable steps you can take to “market smart.”

Register now for the webinar online at the link below or call the NAMA Office at 913-491-6500: https://secure.confertel.net/tsregister.asp?course=567301

Thursday, June 21 – 1:00 p.m. (central time)

Mobile Marketing’s Past, Present, and Future:  Trends for 2012 and Beyond

Presented by Mike Craig, Co-founder & Vice President of Marketing, Ruxter Marketing, Kansas City, MO

Mobile is no longer an optional marketing channel for businesses large and small, but how does the mobile channel work and what do marketers need to know in order to leverage mobile marketing opportunities?

In this presentation, we’ll look at the past, present and future of mobile marketing tools, techniques, and technologies – reviewing campaigns incorporating apps, mobile web, location-based-services and QR codes – to better understand and apply fundamentals of mobile interaction as we look towards exciting new and emerging technologies impacting mobile communications.

Register now for the webinar online at the link below or call the NAMA Office at 913-491-6500: http://www.nama.org/ConferenceRegistration/Default.aspx?confid=46.

Join Randa Zalman, Online Strategist and Sr. Account Supervisor at Redstone Advertising, as she presents the next in a series of NAMA webinars on Thursday, September 22, at 1:00 pm central time.

Companies are increasingly using the power of social media to connect with current members and to build membership and brands.  Others hold back, concerned about the difficulty in controlling messages and potential damage to their brand.  In this webinar, Randa will outline the myths, trends, strategic paradigms and possible problem scenarios that can happen online so you can simplify your approach.

Register now for the Social Media webinar online at the link below or call the NAMA Office at 913-491-6500: http://www.nama.org/ConferenceRegistration/Default.aspx?confid=37.

Building Your Brand: Creating Lasting Emotional Bonds With Your Consumers

Join Bill Shelton, of Left Field Creative, as he shares a highly successful approach to creating a comprehensive brand identity, position, and personality for your product or brand on Thursday, June 9, at 1:00 pm central time.

This step-by-step process will give you the tools to start re-branding and re-positioning the moment the session ends.  This highly popular approach recently helped St. Louis-based charity, Our Little Haven, develop a brand position that scored an astounding 99% approval rating with both existing and potential donors — with one supporter commenting, “If you had explained what the organization does in these terms in the past, I would have started giving you money a long time ago.”

To register for the webinar visit the link below or call the NAMA Office at 913-491-6500: http://www.nama.org/ConferenceRegistration/Default.aspx?confid=34

Join Bill Shelton, of Left Field Creative, as he shares a highly successful approach to creating a comprehensive brand identity, position, and personality for your product or brand on Thursday, June 9, at 1:00 pm central time.

This step-by-step process will give you the tools to start re-branding and re-positioning the moment the session ends.  This highly popular approach recently helped St. Louis-based charity, Our Little Haven, develop a brand position that scored an astounding 99% approval rating with both existing and potential donors — with one supporter commenting, “If you had explained what the organization does in these terms in the past, I would have started giving you money a long time ago.”

To register for the webinar visit the link below or call the NAMA Office at 913-491-6500: http://www.nama.org/ConferenceRegistration/Default.aspx?confid=34.

Chances are if you’ve picked up a magazine, browsed a supermarket aisle or checked out billboards, you may have noticed an unusual, square black/white graphic in the corner of an increasing number of advertisements and labels.

Quick response (QR) codes are two dimensional bar codes intended to be read by camera-equipped mobile phones or smartphones – and they’re beginning to get a foothold in the many marketing campaigns across the globe. Information encoded in the code can direct the viewer to additional product advertising, coupons, sweepstakes, online sales, subscription services, traffic driving incentives, contact information, etc., all with a simple swipe of their phone.  Additionally, some print media are using QR codes to direct readers to online videos, product information or other value-added content to help support their stories.

But how can QR codes fit into agriculture marketing and media?

Join Ken Rohman, SVP and Director of Digital Services at archer>malmo, as he presents NAMA’s next webinar on Thursday, March 10, at 1:00 pm central time.  Ken has spent the last ten years in the trenches of interactive and digital marketing.  His background includes digital strategy formulation and deployment, along with key tactical elements.

He will discuss QR codes, how they work, and creative ways they’ve already been used in marketing and media.  Additionally, he’ll discuss the possibilities of QR codes as a viable option for agricultural companies and publications.

In the meantime, you can find some additional information on QR codes at:

• General description of QR codes: http://en.wikipedia.org/wiki/QR_codes
• Example of QR codes in the media: http://entertainment.ralphlauren.com/magazine/editorial/fa08/QR_Code.asp

Cost for the webinar is $50. To register, please visit http://www.nama.org/ConferenceRegistration/Default.aspx?confid=33.

Chances are if you’ve picked up a magazine, browsed a supermarket aisle or checked out billboards, you may have noticed an unusual, square black/white graphic in the corner of an increasing number of advertisements and labels.

Quick response (QR) codes are two dimensional bar codes intended to be read by camera-equipped mobile phones or smartphones – and they’re beginning to get a foothold in the many marketing campaigns across the globe. Information encoded in the code can direct the viewer to additional product advertising, coupons, sweepstakes, online sales, subscription services, traffic driving incentives, contact information, etc., all with a simple swipe of their phone.  Additionally, some print media are using QR codes to direct readers to online videos, product information or other value-added content to help support their stories.

But how can QR codes fit into agriculture marketing and media?

Join Ken Rohman, SVP and Director of Digital Services at archer>malmo, as he presents NAMA’s next webinar on Thursday, March 10, at 1:00 pm central time.  Ken has spent the last ten years in the trenches of interactive and digital marketing.  His background includes digital strategy formulation and deployment, along with key tactical elements.

He will discuss QR codes, how they work, and creative ways they’ve already been used in marketing and media.  Additionally, he’ll discuss the possibilities of QR codes as a viable option for agricultural companies and publications.

In the meantime, you can find some additional information on QR codes at:

• General description of QR codes: http://en.wikipedia.org/wiki/QR_codes
• Example of QR codes in the media: http://entertainment.ralphlauren.com/magazine/editorial/fa08/QR_Code.asp

Cost for the webinar is $50. To register, please visit http://www.nama.org/ConferenceRegistration/Default.aspx?confid=33.