Are you communicating to ag audiences effectively?
The changing landscape of ag communications.
It was once fairly simple. Ag magazines. Radio. TV. Direct Mail. Then, the Internet arrived. Social media. Smart phones. Twitter. Blogs.
Today, reaching ag audiences effectively – including growers, crop consultants, retailers, influencers, decision-makers – is more complicated and challenging. In addition to the various communications channels, every individual has individual preferences.
To help sort it all out, January Cornhusker NAMA program will feature a diverse panel of ag practitioners who will share practices, experiences, preferences, successes and challenges related to communicating and receiving messages and information.
Matt & Tina Rezac, Rezac Farms, Weston Nebraska
Matt and Tina Rezac grow corn and soybeans on their operation located in Saunders County, Nebraska. They are progressive farmers, continually striving to be innovative in the pursuit of economic and sustainable solutions to increase their farm’s efficiency. Their focuses around soil health, water efficiency, energy usage, and nutrient use efficiency have made them leaders in driving adoption of sustainable technology, practices, and products. Matt and Tina are strong influencers and do a great job sharing the “Ag story.” They lead by the examples set on their own farm.
Levi Durnal, Agronomy Operations Manager, Frontier Cooperative
Levi hails from Holdrege, Nebraska where he spent several years working on the farm and for a local ag retailer. He started in the cooperative system while attending college at Nebraska College of Technical Agriculture in Curtis, Nebraska where he graduated with an Ag Business degree. He currently serves as Frontier Cooperative Agronomy Operations Manager.
Greg Horstmeier, Editor-In-Chief, DTN/The Progressive Farmer
As editor-in-chief of the digital newsroom for DTN/The Progressive Farmer, Greg leads a team of reporters, editors, commodities analysts and meteorologists who supply the content for various DTN platforms. His position includes involvement in strategic planning for the DTN Agriculture business unit. Greg is a graduate of the University of Missouri – Columbia with a degree in agriculture journalism and grew up on a general crop and livestock farm in central Missouri.
Stuart Adams, Media Planner, Swanson Russell
Stuart joined Swanson Russell in 2015 as media planner working on B2B and consumer accounts in agriculture, landscaping and outdoor recreation. Since graduation from Truman State University in 1993, Stuart has experienced the communications evolution first hand with the advent of web, social media and other channels that have changed traditional mass media planning approaches to a more refined and specialized science. Stuart specializes in identifying and targeting media platforms and channels that most effectively reach different target audiences, especially farmers, as well as other ag-related audience segments.
Bring friends, colleagues, clients!
WHEN: Wednesday, January 24 at 3:00 PM – 5:00 PM
WHERE: Quarry Oaks, 16600 Quarry Oaks Drive, Ashland, Nebraska
COST: Cornhusker NAMA Members: $20, Non-members: $30
REGISTER NOW!
Join the Iowa NAMA chapter on Friday, February 16 at Range Grill + Golf from 4 to 6 p.m. to network with fellow agri-marketers.
