NAMA Fall Conference 2012 – Lauren Melcher

Written by Paulsen AgriBranding on Thursday, October 4, 2012 , 11:21 am

Crisis Management: Leading Your Team with Lauren Melcher, Digital Strategist and Social Crisis Specialist, Weber Shandwick

The rise of digital media and social content platforms has revolutionized the way organizations must approach media relations, customer relations and reputation management. Lauren Melcher, digital strategist and social crisis specialist with Weber Shandwick shares key trends, best practices and tips you can implement now to prepare for unexpected situations.

NAMA Fall Conference 2012 – Gail Calhoun

Written by Paulsen AgriBranding on Thursday, October 4, 2012 , 9:44 am

Communicating with Impact: Maximizing Influence with Gail Calhoun, President, Calhoun Consulting

Gail Calhoun, President of Calhoun Consulting is a speech expert who helps speakers become more comfortable and compelling. Calhoun shares tips with agri-marketers at NAMA Trends about how to become effective presenters.

NAMA Fall Conference 2012 – Shelia Campbell

Written by Paulsen AgriBranding on Thursday, October 4, 2012 , 9:39 am

Managing Up and Sideways: How to Make Things Happen When You’re Not in Charge with Shelia Campbell, President, Wild Blue Yonder, Inc.

Skillfully managing your own relationships with supervisors, department heads, CEOs and co-workers is key to success in a work environment and career. Shelia Campbell, president of Wild Blue Yonder, Inc., gave NAMA Trends attendees specific actions they can take to inform, motivate, inspire and direct other people, even without formal authority over them.

NAMA Fall Conference 2012 – Aidan Connolly

Written by Paulsen AgriBranding on Wednesday, October 3, 2012 , 12:00 pm

Through The Lens of a Leader with Aidan Connolly, Vice President Corporate Accounts, Alltech Inc.

Agriculture is a global business with a world of opportunities. That’s the message Aidan Connolly, Alltech Inc.’s Vice President Corporate Accounts delivered as the final featured keynote at NAMA Trends. His work for Alltech in countries throughout the world has given him perspective on trends in agriculture and the growing global emphasis on food as a universal story that all cultures are interested in and talking about. Listen as Connolly shares his insights and advice for agri-marketers.

NAMA Fall Conference 2012 – Steven Schussler

Written by Paulsen AgriBranding on Wednesday, October 3, 2012 , 11:46 am

It’s a Jungle In There: Inspiring Lessons, Hard-Won Insights and Other Acts of Entrepreneurial Daring with Steven Schussler, Founder, Rainforest Cafe

People told Steven Schussler that building a rainforest in his home was crazy. That was before he opened his first Rainforest Cafe and now Schussler has 45 restaurant locations on three continents. As a branding expert, entrepreneur and creator of Rainforest Cafe, Schussler provides inspiration and motivation for agri-marketers at NAMA Trends to be creative innovators.

NAMA Fall Conference 2012 – Ed Bennett

Written by Paulsen AgriBranding on Wednesday, October 3, 2012 , 11:34 am

Bringing Your Clients’ Brand Forward with Ed Bennett, Design Director, Colle+McVoy

How do you successfully transform a brand? Bringing a brand forward through a re-branding effort is the insight shared by Ed Bennett, Design Director with Colle+McVoy at NAMA Trends. Bennett described the inside story and strategies surrounding Caribou Coffee’s brand relaunch. He points to the importance of understanding the soul and history of a company and brand for a successful relaunch in the following video recap of Bennett’s presentation.

Business Leaders Build Broader View

Written by NAMA on Thursday, November 17, 2011 , 10:50 am

“My goal is to provoke some thought, stir some ideas and discussion; I think that’s where I can add the most value,” said Jeff Simmons, President of Elanco, in his opening remarks to a joint session of the NAMA 2011 “Trends in Agriculture” conference and the NAFB 68th Annual Convention.

“You are the leaders,” he continued, “This is the issue of the century.”

The session, “Productivity to Feed a Growing Population,” was the culmination of a series of strategic perspectives examining current trends and opportunities in agri-marketing.

“Progress through Productivity” was the theme of this year’s conference, attended by agribusiness leaders from across the country. Like Simmons, several of the presenters challenged attendees to examine their own role in advancing the industry.

“Food security is the threshold question,” said Thomas Dorr, President & CEO, U.S. Grains Council, in a session on the growing demand for exports. “When trade works, the world wins. U.S. farmers win. It’s not a zero-sum game; it grows the pie.”

Experts in alternative fuels examined advances in technology and explored possible pricing pressures that could result from reduced support incentives combined with the growing global demands for grain.

And a panel of producers shared their perspectives on how to increase productivity, whether in the field or in the feedlot … as well as the consequences of increasingly competitive grain availability.

“My focus has been on risk management,” said Terry Jones, who owns and operates Circle J Grain, a grain origination and transportation business with operations in the U.S. and Brazil.

J.D. Alexander, owner of Alexander Cattle & Farms and current President-Elect of the National Cattlemen’s Association, reinforced that approach.

“It takes twice as much capital to run a cattle operation as it used to,” he explained. “That means it increases your risk. Risk management is essential.”

Alexander also underscored the reason these business leaders had gathered to examine strategic issues.

In response to a question about the value of social media, he quipped, “If you’re not at the table, you’re on the menu.”

View photo’s from the 2011 Trends In Agriculture fall meeting on Flickr. Photo’s courtesy of Chuck Zimmerman, ZimmComm New Media LLC (www.agwired.com).

View the Trends In Ag presentation by Jeff Simmons, President, Elanco, on YouTube at http://tinyurl.com/7uy9zjc.

Awards of Excellence Winners Honored

Written by NAMA on Thursday, November 17, 2011 , 10:49 am

NAMA honored four recipients of the 2011 Professional Development Awards of Excellence at the 2011 Trends In Agriculture fall meeting on November 9. These awards honor NAMA members based on outstanding achievement in the professional development areas. This year, Awards of Excellence were presented in the areas of marketing communications, public relations, product/species management and sales.

Margaret FogertyMarketing Communications ~ Margaret Fogarty, Farm Credit
Margaret Fogarty joined Farm Credit almost exactly 18 months ago, and her accomplishments during her tenure have had a truly profound impact on the organization and the industry.

Margaret and her team built a comprehensive, integrated marketing communications program to introduce a collective national brand and unify reputation management efforts in the Farm Credit System. In doing so, she introduced and implemented dozens of new concepts with more than 90 Farm Credit System entities that had nearly a century-long legacy of local, disparate brand-building.

Frequently presented with diverse (and often outdated) technical capabilities, geographical dispersion, varying business philosophies and styles of communication, Fogarty executed an integrated strategic communications program that encompassed corporate brand identity, internal communications, online communications, public and media relations and national contributions.

Margaret is more than an active member of NAMA; she is also a leader and educator. As soon as Fogarty joined the ag industry, she became a NAMA member and attended the 2010 annual conference. She valued what she learned through her membership and wanted to give back, so she created opportunities within NAMA to connect peers and Farm Credit associations, as well as to ensure that Farm Credit was a strong financial supporter of NAMA.

Ms. Fogarty embraced the 2010 conference opportunity by implementing 2011 Idea Share NAMA Pre-Conference, Farm Credit’s first systemwide internal communications conference, to coincide with the NAMA event and collaborated with NAMA organizers to ensure all Farm Credit efforts were complementary and supportive of NAMA activities.

Chuck ZimmermanPublic Relations ~ Chuck Zimmerman, ZimmComm New Media, LLC
From on-line photo album development for key industry events, to news reporting and media liaison activities for various commercial clients, to ‘blogging’ his way across the land, Chuck has become a common sight at just about any type of meeting or event in the agriculture industry. He has also done a great deal to get many others involved in new media endeavors.

ZimmComm’s primary website, www.AgWired.com, continues to grow in web traffic and involvement by industry professionals and agriculturists alike. He regularly crisscrosses the country from one event to the next, hired by PR professionals and companies of all types and sizes to perform a specific but expanding list of New Media, Social Media and related Public Relations services.

As part of the ZimmComm, Inc. business model, Chuck has developed numerous websites, some of which are focused on one commodity or industry enterprise. Some have become very viable website “channels” for a specific industry purpose. Some of these websites are owned by ZimmComm, Inc. and others are built and maintained by ZimmComm on a contractual basis for their clients. Many of these website concepts were born out of brainstorming about a specific challenge or need in the industry, and then developing a web presence to serve that need.

Chuck has been active in NAMA throughout his career and he continues his membership in a very active way now in his role representing his own company, ZimmComm, Inc. He has given countless hours and days to NAMA service in many, many ways over the years. He has always been active in his local chapters, and has been involved in program planning and leadership at local levels. He is currently a nominee to the Executive Committee.

Stephanie GableProduct/Species Management ~ Stephanie Gable, NOVUS International, Inc.
Since September, 2008, Stephanie Gable has worked as the Global Ruminant Market Manager for Novus International in St. Louis, Missouri. She is responsible for developing marketing strategies and plans to reach their dairy and beef customers in six world areas including the United States, Mexico, Brazil, China, Australia and Europe.

Stephanie has always been in charge of the marketing for the Beef and Dairy segment, but this year she has taken on additional responsibilities with Pork and the General Feed Line businesses at Novus. Stephanie’s business sense and get it done attitude has helped build awareness and support for the sales teams of these four segments. Stephanie will be a co-author on her first scientific article.

Prior to joining Novus, Stephanie was the Companion Animal Pharmaceutical Product Manager for Fort Dodge Animal Health near Kansas City, Missouri, where she re-launched a canine heartworm product. She also worked as the Strategic Initiative Product Manager and initiated livestock, equine and companion animal programs and rebates.

Previously, Stephanie was the communications manager for Bayer CropScience in Durham, North Carolina. Her overall responsibility was as the key client contact with their communications agencies in all markets including corn, cereals, cotton and horticulture. She was accountable for developing effective communications plans that were strategic and measurable.

Stephanie has taken several steps to not only grow herself through organizations like NAMA, but she has also taken the time to develop her staff into professional agri-business employees that will make a difference. In addition, Stephanie has been involved in NAMA on every level; local and national. She served for many years on the Careers Committee and then as a member of the executive committee for seven years. She currently serves on the Agri-Business Educational Foundation Operating Committee.

Sue LeeSales ~ Sue Lee, Farm Journal Media
Sue is the national sales manager for Farm Journal Media – no small task in itself, considering the number of properties the company has to ‘sell.’ Sue does an excellent job of networking and meeting individually with clients and potential clients before, during and after trade shows and other industry gatherings, and has a tremendous ability to communicate with any type of personality. Without being pushy, Sue really gets to know clients and their needs before trying to jump them with the sales pitch.

Sue takes her job seriously, but she obviously loves her work, too. She is a strong example of what NAMA stands for in terms of integrity, opportunity, and down-right respect for agriculture and those who pour their hearts into it on a daily basis.

And Sue has put her passion to work directly for NAMA in so many ways. At the chapter level, she has served as president, Best of NAMA chair, secretary, treasurer, program chair, Agri-Marketer of the Year chair, careers chair, and membership chair. And at the national level, she has served as National Continuing Education co-chair, as a member of the Agribusiness Forum national committee, and as a regional director – and currently serves on the national membership committee.

NAMA Trends – Exports

Written by Paulsen AgriBranding on Friday, November 11, 2011 , 7:22 am

Much of American agriculture is dependent on international trade. What does this mean for the future if the ag industry in our country? NAMA Trends in Agriculture explored that issue with a panel that included Tom Dorr, the President and CEO of the U.S. Grains Council. Dorr shared his thoughts on what solid export policy for the U.S. should look like.

NAMA Trends in Agriculture examined that issue with a panel that included Dan Basse, President of AgResources, who talked about the state of export markets going forward.

NAMA Trends in Agriculture also delved into that issue with a panel that included Bailey Ragan, Vice President, Grain, Biofuels and Fertilizer for Bunge North America, who talked about how the shape of U.S. infrastructure will determine progress and success in our export future.

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