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NAMA Fall Conference 2012 – Lauren Melcher

Written by Paulsen AgriBranding on Thursday, October 4, 2012 , 11:21 am

Crisis Management: Leading Your Team with Lauren Melcher, Digital Strategist and Social Crisis Specialist, Weber Shandwick

The rise of digital media and social content platforms has revolutionized the way organizations must approach media relations, customer relations and reputation management. Lauren Melcher, digital strategist and social crisis specialist with Weber Shandwick shares key trends, best practices and tips you can implement now to prepare for unexpected situations.

NAMA Fall Conference 2012 – Gail Calhoun

Written by Paulsen AgriBranding on Thursday, October 4, 2012 , 9:44 am

Communicating with Impact: Maximizing Influence with Gail Calhoun, President, Calhoun Consulting

Gail Calhoun, President of Calhoun Consulting is a speech expert who helps speakers become more comfortable and compelling. Calhoun shares tips with agri-marketers at NAMA Trends about how to become effective presenters.

NAMA Fall Conference 2012 – Shelia Campbell

Written by Paulsen AgriBranding on Thursday, October 4, 2012 , 9:39 am

Managing Up and Sideways: How to Make Things Happen When You’re Not in Charge with Shelia Campbell, President, Wild Blue Yonder, Inc.

Skillfully managing your own relationships with supervisors, department heads, CEOs and co-workers is key to success in a work environment and career. Shelia Campbell, president of Wild Blue Yonder, Inc., gave NAMA Trends attendees specific actions they can take to inform, motivate, inspire and direct other people, even without formal authority over them.

NAMA Fall Conference 2012 – Aidan Connolly

Written by Paulsen AgriBranding on Wednesday, October 3, 2012 , 12:00 pm

Through The Lens of a Leader with Aidan Connolly, Vice President Corporate Accounts, Alltech Inc.

Agriculture is a global business with a world of opportunities. That’s the message Aidan Connolly, Alltech Inc.’s Vice President Corporate Accounts delivered as the final featured keynote at NAMA Trends. His work for Alltech in countries throughout the world has given him perspective on trends in agriculture and the growing global emphasis on food as a universal story that all cultures are interested in and talking about. Listen as Connolly shares his insights and advice for agri-marketers.

NAMA Fall Conference 2012 – Steven Schussler

Written by Paulsen AgriBranding on Wednesday, October 3, 2012 , 11:46 am

It’s a Jungle In There: Inspiring Lessons, Hard-Won Insights and Other Acts of Entrepreneurial Daring with Steven Schussler, Founder, Rainforest Cafe

People told Steven Schussler that building a rainforest in his home was crazy. That was before he opened his first Rainforest Cafe and now Schussler has 45 restaurant locations on three continents. As a branding expert, entrepreneur and creator of Rainforest Cafe, Schussler provides inspiration and motivation for agri-marketers at NAMA Trends to be creative innovators.

NAMA Fall Conference 2012 – Ed Bennett

Written by Paulsen AgriBranding on Wednesday, October 3, 2012 , 11:34 am

Bringing Your Clients’ Brand Forward with Ed Bennett, Design Director, Colle+McVoy

How do you successfully transform a brand? Bringing a brand forward through a re-branding effort is the insight shared by Ed Bennett, Design Director with Colle+McVoy at NAMA Trends. Bennett described the inside story and strategies surrounding Caribou Coffee’s brand relaunch. He points to the importance of understanding the soul and history of a company and brand for a successful relaunch in the following video recap of Bennett’s presentation.

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