\n8:00 a.m. – MoKan Ag Tour<\/strong>
\n<\/em><\/p>\n
5:00 – 6:00 p.m. – Boot Camp Registration\/Welcome Reception<\/strong><\/p>\n Wednesday, August 19 8:30 – 10:00 a.m. – Opening Session<\/strong> 10:00 – 10:30 a.m. – Break<\/strong><\/p>\n A\u00c2\u00a0Year in the Life of a Specialty Producer<\/em> ~ Trudy Kramer, Kramer Vineyards<\/strong> 1:30 – 2:30 p.m. – Breakout Sessions (pick one) 2:30 – 3:00 p.m. – Break<\/strong><\/p>\n 3:00 – 4:00 p.m. – Breakout Sessions (pick one) 4:30 – 6:30 p.m. – Reception at Boulevard Brewery 7:00 p.m. – Dine Around (optional)<\/strong> Thursday, August 20 10:00 – 10:30 a.m. – Break<\/strong><\/p>\n 11:30 a.m. – Boot Camp Adjourns<\/strong><\/p>\n To register for the NAMA Boot Camp visit http:\/\/www.nama.org\/ConferenceRegistration\/Default.aspx?confid=3<\/a>.<\/p>\n![\"\"](\"https:\/\/www.namablog.org\/images\/martin_jennifer.jpg\" "\\"Jennifer")
6:00 – 7:30 p.m. – Dinner\/Kick-Off Sesssion<\/strong>
\nThe Physical Connection ~ <\/em>Dr. Jennifer Martin
\n<\/strong>Are you aware of non-verbal messages you might be sending while giving a presentation? Do you send mixed signals to your audience without knowing it? Dr. Jennifer K. Martin, Hall Family Foundation Professor with the University of Missouri-Kansas City, will present techniques you can easily apply to improve your professional effectiveness.<\/em><\/p>\n
\n8:00 a.m. – Breakfast<\/strong><\/p>\n
\nProducer Panel<\/em> ~ Moderator: Marty Wolske, Successful Farming\/Agriculture Online; Trudy Kramer, Kramer Vineyards in Gaston Oregon; Derek Fuemmeler, Harrisonville, Missouri<\/strong>
\nLearn how to communicate effectively with producers. The producer panel has become a Boot Camp favorite and attendees won\u00e2\u20ac\u2122t want to miss the valuable insights from producers. This panel will be moderated by Marty Wolske, Sales Associate, Successful Farming\/Agriculture Online. Producers: Trudy Kramer, Kramer Vineyards, Gaston, Oregon; Derek Fuemmeler, Harrisonville, Missouri, and other producer panelists.<\/em><\/p>\n![\"\"](\"https:\/\/www.namablog.org\/images\/Anderson_Carol.jpg\" "\\"Carol")
10:30 – 11:30 a.m. – Breakout Sessions (pick one)<\/strong>
\nLittle Red Writing Hood & The Big Scary Communications Plan ~ <\/em>Carol Anderson, Mariposa Partners, Inc.
\n<\/strong>The client has asked you to write a communications plan. Don\u00e2\u20ac\u2122t despair! Developing a communications plan with concrete objectives, strategies and tactics is a lot like planning a trip in the land of fractured fairy tales. You have to know where you\u00e2\u20ac\u2122re going, how you\u00e2\u20ac\u2122re going to get there and what to expect when you arrive. This session, conducted by Carol Anderson, Mariposa Partners and NAMA national president, will provide some useful hints and hands-on activities to give you the upper hand in the plan development process.<\/em><\/p>\n
\nSpend a year in the life of a specialty producer. This session will explore the challenges and business decisions that a specialty producer faces in a year. Kramer Vineyards has 20 acres of vines with an average production of 2,000 cases per year. About 85% of the wine is sold at the winery. Kramer Vineyards relies on marketing at the winery for most of their sales.<\/em><\/p>\n![\"\"](\"https:\/\/www.namablog.org\/images\/day_christy.jpg\" "\\"Christi")
12:00 Noon – 1:30 p.m. – Luncheon w\/ Speaker
\nSocial Marketing and Southwest Airlines<\/em> ~ Christi Day, Southwest Airlines Online Spokesperson & Emerging Media Specialist<\/strong>
\nRelax over lunch and learn about the integration of new and emerging media at Southwest Airlines, including video blogging and Twitter, from Christi Day, Southwest Airlines Online Spokesperson and Emerging Media Specialist. Christi serves as an online Spokesperson for Southwest Airlines. She specializes in Emerging Media and web 2.0. Christi consistently works to keep Southwest Airlines in the forefront of the new media world when it comes to messaging and trends.<\/em><\/p>\n
\nA Year in the Life of a Cow\/Calf Producer<\/em><\/strong>
\nStep into a producer\u00e2\u20ac\u2122s boots without having to head to the farm. From risk management to calving, this session will cover the events a producer endures throughout the year.<\/em><\/p>\n![\"\"](\"https:\/\/www.namablog.org\/images\/mcdowall_colleen.jpg\" "\\"Colleen")
Pitching to the Ag Media <\/em>~ Colleen Church McDowall, Osborn & Barr Communications
\n<\/strong>Come learn the do’s and don’ts of pitching to the ag media with Colleen Church McDowall of Osborn & Barr. Plus pick up tips on how to keep your content relevant over a period of time and take a quick glance at how social media is going to impact the way you get your story out.<\/em><\/p>\n
\n<\/strong>A Year in the Life of a Row Crop Producer ~ <\/strong><\/em>Derek Fuemmeler, CCA Yield Max Crop & Consulting Services, LLC<\/strong>
\nStep into a producer\u00e2\u20ac\u2122s boots without having to head to the farm. From field preparation to harvest, this session will cover the events a producer endures throughout the year. Presented by Derek Fuemmeler, CCA Yield Max Crop and Consulting Services, LLC. Derek has been farming with his family near Glasgow, MO, since he was old enough to walk, and operating his Consulting Services in Harrisonville, MO, for the past four years. Prior to starting his own business, Derek worked as an Agronomist for Miles Enterprises\/OptiCrop in Kentucky, and a brief stint as a Regional Sales Agronomist for MFA\/West Central Agri Services.<\/em><\/p>\n![\"\"](\"https:\/\/www.namablog.org\/images\/marshall_kristen.jpg\" "\\"Kristen")
Dealing With The Client <\/em>~ Kristen Marshall, Nicholson Kovac
\n<\/strong>Are you concerned about making a good impression on your clients and keeping a good name for your agency? Kristen Marshall, senior account executive, Nicholson Kovac, will go through her experiences in account services and provide helpful tips on staying in good graces, even with those \u00e2\u20ac\u02dcproblem clients.\u00e2\u20ac\u2122 Kristen is a Senior Account Executive at Nicholson Kovac in Kansas City. She has worked in the agency environment for multiple ag industry clients for the past 8 years. Kristen is the co-chair of the National Student NAMA Competition and is a graduate of the University of Missouri and University of Nebraska.<\/em><\/p>\n
\n<\/strong>A shuttle will take attendees to a special reception at Kansas City’s own Boulevard Brewery. Founded in 1989, Boulevard Brewing Company has grown to become the largest specialty brewer in the Midwest. The reception will take place in the Heim Room which features a beautiful view of the Kansas City skyline.<\/em><\/p>\n
\nAttendees can attend an optional dine-around at Milanos in Crown Center. This is a great way to get to know your peers and learn about NAMA. This event is optional and dutch treat.<\/em><\/p>\n
\n8:30 a.m. – Breakfast<\/strong><\/p>\n![\"\"](\"https:\/\/www.namablog.org\/images\/berry_michael.jpg\" "\\"Michael")
9:00 – 10:00 a.m. – General Session
\nRetailer Panel<\/em> ~ Moderated by Michael Berry, Osborn & Barr Communications & Boot Camp Chair
\n<\/strong>Agricultural retailers are an important part of our businesses. Whether they are an influencer in a B to C market or a direct customer in a B to B, market they are extremely valuable. Get an inside look at what makes these segments of the ag retail segment tick. This panel will be moderated by Michael Berry, Osborn & Barr Communications and 2009 Boot Camp Chair.<\/em><\/p>\n![\"\"](\"https:\/\/www.namablog.org\/images\/january_john.jpg\" "\\"John")
10:30 – 11:30 a.m. – Closing Session
\nJedi Marketing or Everything I Needed to Know About Advertising I Learned from Star Wars<\/em> ~ John January, Sullivan Higdon & Sink and Tug McTighe, Callahan Creek<\/strong>
\nHow can Yoda help you write a better headline? <\/em>Why is Darth Vader hiding in your client service report? Learn the answers to these questions and many more when you <\/em>attend this <\/em>unusual and enlightening presentation. <\/em>Whether you\u00e2\u20ac\u2122re a <\/em>writer, designer, an account type or even a client, you\u00e2\u20ac\u2122ll find<\/em>![\"\"](\"https:\/\/www.namablog.org\/images\/mctighe_tug.jpg\" "\\"Tug")
<\/strong> this perspective on enjoying daily life in marketing very refreshing. Presented by John January, Executive Creative Director and Senior Vice Muckity Muck at Sullivan Higdon & Sink and Tug McTighe, Vice President, Creative Director and Pisces, Callahan Creek.<\/em><\/p>\n