{"id":9357,"date":"2015-01-20T14:11:34","date_gmt":"2015-01-20T20:11:34","guid":{"rendered":"https:\/\/www.namablog.org\/?p=9357"},"modified":"2015-01-21T11:38:03","modified_gmt":"2015-01-21T17:38:03","slug":"2015-amc-breakout-session-highlights","status":"publish","type":"post","link":"https:\/\/www.namablog.org\/?p=9357","title":{"rendered":"2015 AMC Breakout Session Highlights"},"content":{"rendered":"

\"15AMCLogo\"<\/a><\/p>\n

THURSDAY, APRIL 16
\n<\/strong>2:00-3:00 P.M.<\/strong><\/h2>\n

\"Jim-Crupi3\"<\/a>Leadership: <\/strong>\u00e2\u20ac\u0153If I Take Away Your Title,\u00c2\u00a0 Will They Follow You?\u00e2\u20ac\u009d
\n<\/strong>DR. JIM CRUPI<\/strong><\/p>\n

Do you have what it takes to be a leader in the information age? Dr. Jim Crupi will help\u00c2\u00a0you understand leadership in these quickly evolving times and explain the truth of a paradox: Your greatest strength is also your greatest weakness.<\/p>\n

He\u00e2\u20ac\u2122ll show you that in today\u00e2\u20ac\u2122s world, people are substituting belief for knowledge and hope for expectation, and what implications this has for you\u00c2\u00a0as a leader. You\u00e2\u20ac\u2122ll also learn six principles of leadership to secure your position as a knowledgeable and trusted leader:<\/p>\n

\u00e2\u20ac\u201dFrom Manager to Leader
\n\u00e2\u20ac\u201dSix Attributes Needed by\u00c2\u00a0Leaders in the 21st \u00c2\u00a0Century
\n\u00e2\u20ac\u201dGetting Peak Performance from\u00c2\u00a0People
\n\u00e2\u20ac\u201dStrategic Leadership
\n\u00e2\u20ac\u201dBuilding High Performance Teams
\n\u00e2\u20ac\u201dWhy Decision Speed is\u00c2\u00a0Everything<\/p>\n

\n

Bringing Consumer Digital to the Ag World<\/strong>\"maureen<\/a>
\nMAUREEN STREETT, SapientNitro<\/strong><\/p>\n

Consumer brands are historically first-to- market with innovative digital thinking and\u00c2\u00a0tactics. In this session, Maureen Streett will explore how\u00e2\u20ac\u201dand why\u00e2\u20ac\u201dsome of those tactics can be easily and effectively applied to agri-marketing.<\/p>\n

Maureen Streett is currently\u00c2\u00a0with SapientNitro. She has been building and deploying integrated digital media strategies for the past eight years, and has spent time at agencies in Atlanta and San Francisco, with some of\u00c2\u00a0the nation\u00e2\u20ac\u2122s most recognizable brands, including Coca-Cola, Delta, Taco Bell and eBay.<\/p>\n

Born on a farm, raised in 4-H, and surrounded by a family in agribusiness, Maureen\u00e2\u20ac\u2122s passion\u00c2\u00a0lies in bringing innovative C2C thinking to the world of agri-marketing.<\/p>\n

\n

\"darren<\/a>Video Content is King
\nDARREN MARK, Scenic Road Productions
\n<\/strong><\/p>\n

It\u00e2\u20ac\u2122s on virtually every top marketing trend list in the worldwide hunger for visual\u00c2\u00a0content. \u00c2\u00a0In fact, online video consumption has skyrocketed by\u00c2\u00a0800% since 2008. But simply having video isn\u00e2\u20ac\u2122t enough. It needs to be effective.<\/p>\n

Darren Mark, partner at Scenic Road Productions, will take you on a tour of video content and show you why video is taking\u00c2\u00a0the marketing industry by storm. You\u00e2\u20ac\u2122ll learn what makes viewers keep watching and see examples\u00c2\u00a0of effective videos. He\u00e2\u20ac\u2122ll share the pitfalls to avoid and fill you in on emerging video trends.<\/p>\n

After graduating from NYU film school, Darren worked in producing capacities for HGTV and Hearst Television. His position as a network affiliate\u00c2\u00a0feature reporter took him through the next 10 years. He then co-founded Scenic Road with his partner, Kevin Schwarzenberger. Today, the two of them tell stories for some of the world\u00e2\u20ac\u2122s most exciting brands including Monsanto, Merial and J.P. Morgan.<\/p>\n

\n

\"Chris-Fischer[2]\"<\/a>Tapping Pivotal Talent to Stay
\nAhead of the Curve
\nCHRISTOPHER FISCHER, Land O’Lakes, Inc.
\n<\/strong><\/p>\n

Winning in the marketplace requires the foresight to identify gaps between\u00c2\u00a0current actions and future needs. By taking cues from the science of human behavior, you can gain a competitive advantage when you ask the right questions of your organization\u00e2\u20ac\u2122s strategic imperatives. Christopher Fischer can show you how the answers you uncover will help you align pivotal resources and invest for success.<\/p>\n

Christopher Fischer is Director of Organizational Effectiveness within Business Development Services at Land \u00c2\u00a0O\u00e2\u20ac\u2122 Lakes, Inc. He has several years of experience in Industrial Organizational\u00c2\u00a0Psychology, Human Resources consulting and talent management.<\/p>\n

Prior to joining Land O\u00e2\u20ac\u2122 Lakes, Inc., Christopher worked as\u00c2\u00a0an industrial psychologist, operating his own consulting business. He has worked with many leaders from several organizations delivering executive coaching, facilitating leadership workshops and assessing top talent. \u00c2\u00a0Before starting his own business, Christopher worked as\u00c2\u00a0a consultant and manager in the global consulting firm Personnel Decisions International.<\/p>\n

THURSDAY, APRIL 16
\n<\/strong>4:00-5:00 P.M.<\/strong><\/h2>\n

Brand You: 10 Strategies to Re-Image YOU
\n<\/strong>DR. JACKIE FREIBERG<\/strong><\/p>\n

\"Jackie-Freiberg-head-shot3\"<\/a><\/strong><\/p>\n

This intensive workshop is a continuation of the information Dr.\u00c2\u00a0Freiberg shared in her keynote presentation. \u00c2\u00a0If you\u00e2\u20ac\u2122re ready to embrace a proven plan to improve your leadership skills and inspire\u00c2\u00a0confidence in your abilties, you won\u00e2\u20ac\u2122t want to miss this one.<\/p>\n

In this drilled down breakout session, Dr. Freiberg builds on the concepts she shared in her keynote. Plus, she\u00e2\u20ac\u2122ll challenge you to engage in a journey\u00c2\u00a0of personal and professional development by embracing 10 specific strategies to build a more intentional\u00c2\u00a0 and memorable brand.<\/p>\n

\n

\"Bunting\"<\/a>Growing Great Creative: Multisensory Marketing For Maximum Impact<\/strong>
\nPHILIP BUNTING, Americhip, Inc.\u00c2\u00a0<\/strong><\/p>\n

Want to \u00e2\u20ac\u0153bond\u00e2\u20ac\u009d your target customer to\u00c2\u00a0your brand at a deeply emotional level and in\u00c2\u00a0entirely new ways? Join Philip Bunting, national account manager with Americhip, Inc., as he introduces you to technologies that employ sight, sound, touch, taste and smell to elevate your brand to an emotional connection and trigger customer responses that conventional communication methods simply cannot achieve.<\/p>\n

Specializing in hybrid communications and specialty printing that marry the analog experience of print with the new frontiers of digital technology, Bunting will share with you new and original ways to capture, educate and influence your audience.<\/p>\n

Americhip, Inc. is the global leader in the design, development and production of multisensory and digital solutions in\u00c2\u00a0marketing, advertising and communications. Americhip collaborates with leading companies in every vertical and their agencies to create high-impact campaigns that captivate audiences through expert integration of various technologies into print media, publishing, packaging and displays. Americhip is also the inventor of Video in Print, an innovative technology that\u00c2\u00a0incorporates live video into print communications and point of\u00c2\u00a0sale displays. On the technology innovation front, Americhip is now developing applications around RFID, \u00c2\u00a0NFC, BLE and Augmented Reality.<\/p>\n

\n

\"kevin-scenic<\/a>\"darren<\/a>DIY Video: Tips for Production\u00c2\u00a0<\/strong>
\nDARREN MARK AND KEVIN SCHWARZENBERGER,
\nScenic Road Productions\u00c2\u00a0<\/strong><\/p>\n

Video cameras are the new still cameras. They\u00e2\u20ac\u2122re everywhere, they\u00e2\u20ac\u2122re affordable and they\u00e2\u20ac\u2122re easy to use.<\/p>\n

This means marketing professionals have a growing responsibility\u00c2\u00a0to develop in-house video content. \u00c2\u00a0But without training or experience, marketing directors turned videographers are producing work defined by shadowy lighting, hollow audio and questionable framing.<\/p>\n

The principals at Scenic Road Productions draw from their experience in broadcast, cable and corporate video to lead you through tips for producing professional web videos. You\u00e2\u20ac\u2122ll learn:<\/p>\n

\u00e2\u20ac\u201dHow to use a camera, microphone and tripod
\n\u00e2\u20ac\u201dHow to light an interview
\n\u00e2\u20ac\u201dHow to frame the best shots
\n\u00e2\u20ac\u201dZoom lens 101
\n\u00e2\u20ac\u201dAnd much more \u00e2\u20ac\u00a6<\/p>\n

\n

\"Wally<\/a>Going Native: Can Multi-Media Advertising Pass Media Ethics Sniff Test?<\/strong>
\nWALLY SNYDER, American
\nAdvertising Federation<\/strong><\/p>\n

It\u00e2\u20ac\u2122s a great time to\u00c2\u00a0be in advertising, with new trends popping up all over. But do\u00c2\u00a0these trends conflict with American Business Media and American Agricultural Editors\u00e2\u20ac\u2122 Association ethical guidelines in how they are created and disseminated to audiences?<\/p>\n

This session is not a heavy-handed sermon. But rather, a frank discussion of new methods and how the trend to combine digital, print and broadcast direct-delivery buys creates potential for ethical, ownership\u00c2\u00a0and legal conflicts for journalists, publishers, advertisers and agencies. Agency account managers, creative\/design personnel, media buyers, ad sales reps and publishing staff will all benefit from this discussion\u00c2\u00a0about how to sharpen that blurry line between editorial content and advertising in new media.<\/p>\n

Wally Snyder has devoted his professional career to establishing the importance of advertising to consumers and to the economy. A lawyer \u00c2\u00a0with a J.D. degree from the University of Iowa College of Law, Snyder spent 16 years at the Federal Trade Commission in the field of advertising law and policy. He litigated and argued on appeal national cases, and he then\u00c2\u00a0advanced to associate director for advertising practices becoming\u00c2\u00a0the Commission\u00e2\u20ac\u2122s liaison\u00c2\u00a0to the advertising industry.<\/p>\n

FRIDAY, APRIL 17
\n<\/strong>9:00-10:00 A.M.<\/strong><\/h2>\n

\"randy<\/a>The Drive to Feed the World
\n<\/strong>RANDY SHANKS, Nutra Blend LLC<\/strong><\/p>\n

Why is public opinion of our industry headed in the wrong\u00c2\u00a0direction? We assume people will research the facts … WRONG! We have been fighting the war on the wrong front. Randy Shanks will show you how to get involved in a bold new movement to reshape public opinion and why our strategy is working. This battle is too important. We must win not only for the sake of our industry, but\u00c2\u00a0more importantly, for the millions of innocent children who will be affected if we don\u00e2\u20ac\u2122t.<\/p>\n

The first phase of this effort\u00c2\u00a0has been the Chew on This Tour (www.drivetofeed.com),<\/a> a unique interactive road show traveling the nation to heighten awareness about one of the biggest\u00c2\u00a0problems facing our world, hunger. The tour has stopped\u00c2\u00a0at feed mills, universities, fairs,\u00c2\u00a0state capitols and civic events\u00c2\u00a0around the country.<\/p>\n

Phase two has been the production of a feature length movie, \u00e2\u20ac\u0153Ivy League Farmer.\u00e2\u20ac\u009d The movie tells the story of a\u00c2\u00a0young man returning home after finishing college and learning of the financial challenges facing the family farm. His journey exposes him to the importance of new, production enhancing technologies and the misconceptions that exist about modern farm practices. The goal of the movie is to reveal to the general public the challenges that face production animal agriculture in supplying enough food to a growing population.<\/p>\n

Randy has been with Nutra Blend LLC for more than 12 years. He currently serves as National Director of Sales.<\/p>\n

\n

\"mike-brown2\"<\/a>Busting Creativity Barriers\u00e2\u20ac\u201dAn Inspiring Dose of Brainzooming
\nMIKE BROWN, The Brainzooming Group<\/strong><\/p>\n

Creative instigators do more than simply suggest or encourage creativity. Being a\u00c2\u00a0creative instigator means cultivating your own creativity, serving as an energy source to trigger it in others, and making sure all of your creative efforts support your team accomplishing its goals. Fan your creative sparks in this fun, highly interactive creativity event. You\u00e2\u20ac\u2122ll learn tools and techniques to help you:<\/p>\n

\u00e2\u20ac\u201dAwaken and strengthen your creative talents and those of your team
\n\u00e2\u20ac\u201dIncorporate Brainzooming to foster creativity in diverse aspects of your life
\n\u00e2\u20ac\u201dMore effectively battle internal and external forces that stifle creativity and accomplishment<\/p>\n

Mike Brown is the founder of The Brainzooming\u00e2\u201e\u00a2 Group. He has been at the forefront of leading Fortune 500 culture change, contributing new approaches in research, developing simplified tools for strategic planning, and aligning organizational objectives and implementation tactics for maximum impact.<\/p>\n

He has extensive experience on the corporate level in research, market analysis, communications, strategic planning and digital\u00c2\u00a0media. Additionally, Mike authors daily articles on strategy, creativity and innovation at http:\/\/Brainzooming.com\/blog<\/span>,<\/a> where he\u00e2\u20ac\u2122s been recognized as one of the top six innovation bloggers on the web.<\/p>\n

\n

\"Bernick-Head-Shot2\"<\/a>Ads in Crosshairs: Editorial & Advertising in this New Multi-Media Age
\nMODERATOR: JEANNE BERNICK, American Agricultural Editors’ Association
\n<\/strong><\/p>\n

Are you creating, selling or running ads that are unethical? Did you even know that was possible? Learn what\u00e2\u20ac\u2122s right and wrong in this new, multi-media age. The session will kick off describing several examples of advertising that raised ethical\u00c2\u00a0concerns among editors.<\/p>\n

A panel of agency, company and editorial representatives will comment on the examples, offer their thoughts on the issue, and discuss the\u00c2\u00a0need for continued conversation between advertising and editorial groups on ever-changing multi- media advertising forms.<\/p>\n

PANELISTS: HOLLY MARTIN, High Plains Journal; SCOTT McCLURE, Brighton Agency AND DOUG REYNOLDS, DuPont Pioneer
\n\"doug-reynolds2\"<\/a>\"McClureIMG_2\"<\/a>\"Holly-Martin-2\"<\/a>
\n<\/strong><\/p>\n

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\n

Connection Point:<\/b><\/p>\n

Looking for opportunities to place your company\u00e2\u20ac\u2122s products and services before decision-makers in the ag marketplace? NAMA\u00e2\u20ac\u2122s Connection Point<\/a><\/span> is for you. Contact Lauren Giarratano<\/a><\/span> to book your booth today.<\/p>\n

Sponsorship:<\/strong><\/p>\n

Looking for other ways to get noticed? Get in touch with Jenny Pickett<\/a> <\/span>for sponsorship opportunities.<\/p>\n

Register:<\/strong><\/p>\n

Register now<\/a><\/span> \u00c2\u00a0for the 2015 Agri-Marketing Conference, April 15-17, in Kansas City, MO. Visit the AMC homepage<\/a><\/span> for conference, hotel and registration details.\u00c2\u00a0#NAMA15<\/span><\/p>\n

Click here to view the entire 2015
\nAgri-Marketing Conference Brochure!<\/a><\/span><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

THURSDAY, APRIL 16 2:00-3:00 P.M. Leadership: \u00e2\u20ac\u0153If I Take Away Your Title,\u00c2\u00a0 Will They Follow You?\u00e2\u20ac\u009d DR. JIM CRUPI Do you have what it takes to be a leader in the information age? Dr. Jim Crupi will help\u00c2\u00a0you understand leadership in these quickly evolving times and explain the truth of a paradox: Your greatest strength […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[41],"tags":[],"class_list":["post-9357","post","type-post","status-publish","format-standard","hentry","category-agri-marketing-conf"],"_links":{"self":[{"href":"https:\/\/www.namablog.org\/index.php?rest_route=\/wp\/v2\/posts\/9357","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.namablog.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.namablog.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.namablog.org\/index.php?rest_route=\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.namablog.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=9357"}],"version-history":[{"count":55,"href":"https:\/\/www.namablog.org\/index.php?rest_route=\/wp\/v2\/posts\/9357\/revisions"}],"predecessor-version":[{"id":9506,"href":"https:\/\/www.namablog.org\/index.php?rest_route=\/wp\/v2\/posts\/9357\/revisions\/9506"}],"wp:attachment":[{"href":"https:\/\/www.namablog.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=9357"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.namablog.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=9357"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.namablog.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=9357"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}