{"id":924,"date":"2009-05-04T12:06:48","date_gmt":"2009-05-04T19:06:48","guid":{"rendered":"https:\/\/www.namablog.org\/?p=924"},"modified":"2009-05-04T12:06:48","modified_gmt":"2009-05-04T19:06:48","slug":"innovation-in-marketing-challenge-assumptions-2","status":"publish","type":"post","link":"https:\/\/www.namablog.org\/?p=924","title":{"rendered":"Innovation in Marketing: Challenge Assumptions"},"content":{"rendered":"<p><strong><img decoding=\"async\" align=\"right\" src=\"https:\/\/www.namablog.org\/images\/cohen_andy1.jpg\" \/>When you think differently, magic happens<\/strong><\/p>\n<p>Magic is entrancing, entertaining, and delightful. After a magic trick, everyone asks, \u00e2\u20ac\u0153How did he do that?\u00e2\u20ac\u009d Magician, marketing guru, and sought-after speaker, Andy Cohen demonstrated his sleight-of-hand abilities to help audience members challenge assumptions and perform their own magic.<\/p>\n<p>\u00e2\u20ac\u0153We need to look at our assumptions and challenge them,\u00e2\u20ac\u009d says Cohen. We often think that our assumptions are truths. However, if we consider that assumptions are only beliefs, we gain new insights that can lead us to more actionable choices. For example, it\u00e2\u20ac\u2122s assumed that advertising drives the brand. The challenge: customer <em>experience <\/em>drives the brand. This, then, provides more opportunities for improvement.<\/p>\n<p><img decoding=\"async\" align=\"right\" src=\"https:\/\/www.namablog.org\/images\/cohen_andy2.jpg\" \/>Cohen was an immediate hit with the audience, as he used illusions, plus personal and professional experiences, to illustrate how long-held notions about customers and marketing models may not be what they seem. He even taught a simple trick, the French Drop, where a coin seemed to have disappeared. However, if you watch the other hand, instead of the misdirection, you would see that the coin simply dropped. Of course, it never really disappeared. This is why Cohen suggests we \u00e2\u20ac\u02dcFollow the Other Hand.\u00e2\u20ac\u2122 It\u00e2\u20ac\u2122s also the title of his most-recent, best-selling business book.<\/p>\n<p>Summing up, Cohen told the audience about the World\u00e2\u20ac\u2122s Greatest Secret. And that secret is you! It\u00e2\u20ac\u2122s your knowledge and how you use that knowledge. He urged people to incorporate their passions, leverage their strengths and apply their values. This is when the real magic happens.<\/p>\n<p>Special thanks to Syngenta and John Deere for helping bring the marketing magic of Andy Cohen to NAMA members.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When you think differently, magic happens Magic is entrancing, entertaining, and delightful. After a magic trick, everyone asks, \u00e2\u20ac\u0153How did he do that?\u00e2\u20ac\u009d Magician, marketing guru, and sought-after speaker, Andy Cohen demonstrated his sleight-of-hand abilities to help audience members challenge assumptions and perform their own magic. \u00e2\u20ac\u0153We need to look at our assumptions and challenge [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[41,36],"tags":[],"class_list":["post-924","post","type-post","status-publish","format-standard","hentry","category-agri-marketing-conf","category-general"],"_links":{"self":[{"href":"https:\/\/www.namablog.org\/index.php?rest_route=\/wp\/v2\/posts\/924","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.namablog.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.namablog.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.namablog.org\/index.php?rest_route=\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.namablog.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=924"}],"version-history":[{"count":0,"href":"https:\/\/www.namablog.org\/index.php?rest_route=\/wp\/v2\/posts\/924\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.namablog.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=924"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.namablog.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=924"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.namablog.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=924"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}