{"id":8984,"date":"2014-11-03T10:15:23","date_gmt":"2014-11-03T16:15:23","guid":{"rendered":"https:\/\/www.namablog.org\/?p=8984"},"modified":"2014-11-03T10:37:04","modified_gmt":"2014-11-03T16:37:04","slug":"mokan-nama-traditional-media-strategy-panel","status":"publish","type":"post","link":"https:\/\/www.namablog.org\/?p=8984","title":{"rendered":"MoKan NAMA Traditional Media Strategy Panel"},"content":{"rendered":"<p><a href=\"https:\/\/www.namablog.org\/images\/\/MoKan-10-21-14-IMG_1965.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-8988\" src=\"https:\/\/www.namablog.org\/images\/\/MoKan-10-21-14-IMG_1965-300x225.jpeg\" alt=\"MoKan 10 21 14 IMG_1965\" width=\"300\" height=\"225\" srcset=\"https:\/\/www.namablog.org\/images\/MoKan-10-21-14-IMG_1965-300x225.jpeg 300w, https:\/\/www.namablog.org\/images\/MoKan-10-21-14-IMG_1965.jpeg 320w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a> <a href=\"https:\/\/www.namablog.org\/images\/\/MoKan-10-21-14-IMG_1968.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-8989\" src=\"https:\/\/www.namablog.org\/images\/\/MoKan-10-21-14-IMG_1968-225x300.jpeg\" alt=\"MoKan 10 21 14 IMG_1968\" width=\"225\" height=\"300\" srcset=\"https:\/\/www.namablog.org\/images\/MoKan-10-21-14-IMG_1968-225x300.jpeg 225w, https:\/\/www.namablog.org\/images\/MoKan-10-21-14-IMG_1968.jpeg 240w\" sizes=\"auto, (max-width: 225px) 100vw, 225px\" \/><\/a> <a href=\"https:\/\/www.namablog.org\/images\/\/MoKan-10-21-14-IMG_1974.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-8990\" src=\"https:\/\/www.namablog.org\/images\/\/MoKan-10-21-14-IMG_1974-300x225.jpeg\" alt=\"MoKan 10 21 14 IMG_1974\" width=\"300\" height=\"225\" srcset=\"https:\/\/www.namablog.org\/images\/MoKan-10-21-14-IMG_1974-300x225.jpeg 300w, https:\/\/www.namablog.org\/images\/MoKan-10-21-14-IMG_1974.jpeg 320w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>On Tuesday, October 21, MoKan NAMA met for a lunch-and-learn panel discussion on \u00e2\u20ac\u0153Traditional Media Strategy.\u00e2\u20ac\u009d Panelists Scott Mortimer, Mindy Oberly and Pat Rosner, with moderator Kyle Bauer, discussed and answered questions on traditional media strategy and opportunities to help engage audiences.<\/p>\n<p>All the \u00e2\u20ac\u0153traditional media\u00e2\u20ac\u009d are moving in different directions, and saying traditional isn\u00e2\u20ac\u2122t really accurate anymore. Meredith looks at the goals and objectives of its clients to determine the best options and to get the most value for the clients, and many of the options are new takes on \u00e2\u20ac\u0153traditional\u00e2\u20ac\u009d media. No matter what, it\u00e2\u20ac\u2122s important to hire the right media. Print is great at building brands and radio leads to action.<\/p>\n<p>NAFB is also looking into innovative ideas and has a new tool called <a href=\"http:\/\/NAFBplanner.com\">NAFBplanner.com<\/a>. Check it out!<\/p>\n<p>As far as guarantees, some media offer guarantees on digital, but the creative always has to be good for anything to be successful.<\/p>\n<p>Media aren\u00e2\u20ac\u2122t the only ones expanding on traditional roles. Farm broadcasters have taken on more and more as well. They don\u00e2\u20ac\u2122t just do live broadcasts now, they also do appointment listening.<\/p>\n<p>A good question to ask when considering media options is whether you or your clients want to be cutting edge or leading edge. It\u00e2\u20ac\u2122s an important distinction. For those looking at the next big thing, the panel says custom content for farmers is coming.<\/p>\n<p>The big takeaway is all media should work together to create layers \u00e2\u20ac\u201d no matter if it\u00e2\u20ac\u2122s traditional media or cutting edge.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>On Tuesday, October 21, MoKan NAMA met for a lunch-and-learn panel discussion on \u00e2\u20ac\u0153Traditional Media Strategy.\u00e2\u20ac\u009d Panelists Scott Mortimer, Mindy Oberly and Pat Rosner, with moderator Kyle Bauer, discussed and answered questions on traditional media strategy and opportunities to help engage audiences. All the \u00e2\u20ac\u0153traditional media\u00e2\u20ac\u009d are moving in different directions, and saying traditional isn\u00e2\u20ac\u2122t [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[280,36],"tags":[],"class_list":["post-8984","post","type-post","status-publish","format-standard","hentry","category-chapter-activities","category-general"],"_links":{"self":[{"href":"https:\/\/www.namablog.org\/index.php?rest_route=\/wp\/v2\/posts\/8984","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.namablog.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.namablog.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.namablog.org\/index.php?rest_route=\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.namablog.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=8984"}],"version-history":[{"count":2,"href":"https:\/\/www.namablog.org\/index.php?rest_route=\/wp\/v2\/posts\/8984\/revisions"}],"predecessor-version":[{"id":8991,"href":"https:\/\/www.namablog.org\/index.php?rest_route=\/wp\/v2\/posts\/8984\/revisions\/8991"}],"wp:attachment":[{"href":"https:\/\/www.namablog.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=8984"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.namablog.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=8984"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.namablog.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=8984"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}