{"id":8757,"date":"2014-09-17T08:23:04","date_gmt":"2014-09-17T13:23:04","guid":{"rendered":"https:\/\/www.namablog.org\/?p=8757"},"modified":"2014-09-17T08:23:04","modified_gmt":"2014-09-17T13:23:04","slug":"matt-anselm-understand-the-role-content-should-play-in-your-marketing-plan","status":"publish","type":"post","link":"https:\/\/www.namablog.org\/?p=8757","title":{"rendered":"Matt Anselm: Understand the Role Content Should Play in Your Marketing Plan"},"content":{"rendered":"<p>Content marketing drives impressions, engagement and ultimately brings your customer to you. Matt Anselm is a content strategist at HLK, who presented as part of a content case study at the NAMA 2014 Fall Conference in Chicago.<br \/>\n<iframe loading=\"lazy\" title=\"Matt Anselm: Understand the Role Content Should Play in Your Marketing Plan\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/LJjiFKHzfy0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Content marketing drives impressions, engagement and ultimately brings your customer to you. Matt Anselm is a content strategist at HLK, who presented as part of a content case study at the NAMA 2014 Fall Conference in Chicago.<\/p>\n","protected":false},"author":330,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[],"class_list":["post-8757","post","type-post","status-publish","format-standard","hentry","category-general"],"_links":{"self":[{"href":"https:\/\/www.namablog.org\/index.php?rest_route=\/wp\/v2\/posts\/8757","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.namablog.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.namablog.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.namablog.org\/index.php?rest_route=\/wp\/v2\/users\/330"}],"replies":[{"embeddable":true,"href":"https:\/\/www.namablog.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=8757"}],"version-history":[{"count":1,"href":"https:\/\/www.namablog.org\/index.php?rest_route=\/wp\/v2\/posts\/8757\/revisions"}],"predecessor-version":[{"id":8758,"href":"https:\/\/www.namablog.org\/index.php?rest_route=\/wp\/v2\/posts\/8757\/revisions\/8758"}],"wp:attachment":[{"href":"https:\/\/www.namablog.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=8757"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.namablog.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=8757"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.namablog.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=8757"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}