{"id":8440,"date":"2014-07-18T07:10:31","date_gmt":"2014-07-18T14:10:31","guid":{"rendered":"https:\/\/www.namablog.org\/?p=8440"},"modified":"2014-07-18T07:08:04","modified_gmt":"2014-07-18T14:08:04","slug":"register-today-for-the-nama-boot-camp","status":"publish","type":"post","link":"https:\/\/www.namablog.org\/?p=8440","title":{"rendered":"Register Today for the NAMA Boot Camp"},"content":{"rendered":"

\"14bcfront\"<\/a>Register now for the NAMA Boot Camp, August 19-21 in Kansas City. Whether you\u00e2\u20ac\u2122ve just entered the rough working world or one who\u00e2\u20ac\u2122s been through the NAMA Boot Camp drill before, sign up for this program today to learn more about the agri-marketing industry.<\/p>\n

Check out the schedule below:<\/p>\n

Tuesday, August 19<\/strong><\/p>\n

7:00 a.m. – Registration<\/p>\n

7:30 a.m. – MoKan Ag Tour (optional)
\nThe 2014 MoKan NAMA Ag Tour is an opportunity for participants, new or seasoned in the industry, to experience the different nuances of agriculture in the Kansas City area.\u00c2\u00a0 Our first stop will be to a 15,000 acre corn\/soy operation to learn about new technologies going into today\u00e2\u20ac\u2122s agronomy, equipment and farm management.\u00c2\u00a0 Next, we will visit Shatto Milk Company and dairy for a full tour and lunch.\u00c2\u00a0 We\u00e2\u20ac\u2122ll finish at Jowler Creek Vineyard & Winery for a look (and taste) of their local grapes and how they market their business.<\/p>\n

5:00 p.m. – Boot Camp Registration<\/p>\n

5:00-6:00 p.m. – Welcome Reception<\/p>\n

\"hatch_gardner\"<\/a>6:00-7:30 p.m. – Opening General Session & Dinner
\nGardner Hatch, Bader Rutter
\nKick off the Boot Camp with a networking activity designed to help you get to know fellow attendees.<\/p>\n

Wednesday, August 20<\/strong><\/p>\n

8:00 a.m. – Continental Breakfast<\/p>\n

\"Gail<\/a>8:30-10:00 a.m. – General Session
\nManaging Up Managing Sideways<\/strong>
\nGail Calhoun, Calhoun Consulting
\nThe ability to identify and adapt to different communications styles within your organization is a critical component to success. Whether you\u00e2\u20ac\u2122re new to your career or just looking for some helpful hints, this session will highlight tips for communicating with team members and managing expectations to make sure you\u00e2\u20ac\u2122re delivering the best work possible.\u00c2\u00a0Gail Calhoun is president of Calhoun Consulting, Inc., a Minneapolis-based sales communication and executive coaching firm.<\/p>\n

10:00-10:30 a.m. – Break<\/p>\n

\"horstmeier\"<\/a>10:30 a.m.-Noon – General Session
\nProducer Panel<\/strong>
\nModerator: Greg Horstmeier, Editor in\u00c2\u00a0Chief of DTN\/The Progressive Farmer
\nLearn how to communicate effectively with producers. The producer panel has become a Boot Camp favorite and attendees won\u00e2\u20ac\u2122t want to miss the valuable insights from producers.<\/p>\n

12:00 Noon-1:30 p.m. – Luncheon
\nFarmers and Media: How\u00c2\u00a0Media Usage is Changing and What This Means<\/strong>
\nJack Semler, Readex Research\"semler_jack\"<\/a><\/p>\n

The world of communications is changing every day.\u00c2\u00a0Digital communications channels\u00c2\u00a0in particular provide information to all of us at light speed.\u00c2\u00a0How are these evolving channels affecting farmers and ranchers, and what is the impact on mainstay traditional channels?\u00c2\u00a0Every other year, the Agri Media Council of American Business Media updates its tracking study, which measures media usage habits amongst farmers and ranchers.\u00c2\u00a0The 2014 survey is complete, and Jack Semler of Readex Research will present the findings.\u00c2\u00a0Come and learn how the world is changing in ag, and what this means for agribusiness in the future.<\/p>\n

\"thomson_dan\"<\/a>1:30-2:45 p.m. – Breakout sessions (choose one)<\/p>\n

Ag 101
\n<\/em><\/strong>Dr. Dan Thomson, Kansas State University Vet School & a Producer
\nThis highly interactive session will address basics of the row crop and livestock industry along with issues and challenges.<\/p>\n

Lessons Learned from a Career in Crisis Management<\/strong>
\nDaren Williams, National Cattlemen\u00e2\u20ac\u2122s Beef Association
\n\"williams_daren\"<\/a>Every organization will eventually face the moment when something goes wrong, affecting your people, products or reputation. This session will offer practical tips for managing a crisis based on the real-life experiences of an ag communicator who has helped manage producer recalls, oil spills, pink slime and the media onslaught that accompanies a crisis.<\/p>\n

2:45-3:00 p.m. – Break<\/p>\n

3:00-4:00 p.m. – Breakout Sessions (choose one)<\/p>\n

Ag 201<\/strong>
\nDr. Dan Thomson, Kansas State University Vet School & Producer from\u00c2\u00a0the panel
\nDelve even deeper into agriculture with this 201 Session.<\/p>\n

\"harrington\"<\/a><\/em>Three High-Tech Creative Techniques to Blow Away Your Ag Competitors<\/strong>
\nJohn Harrington, Blackbox Advertising
\nJoin us for an exciting overview of innovative, new creative tools that can give your agri-marketing an edge over the competition. Get a high level look at how Google Glass, drones and augmented reality can take your marketing to a whole new level.<\/p>\n

4:30-6:30 p.m. – Reception off-site
\nA shuttle will take attendees to a special reception at Snow and Company.\u00c2\u00a0Snow and Company is an artful frozen cocktail bar located in the heart of the Crossroads Art District of Kansas City, MO. Check it out at www.snowandcompany.com<\/a>.<\/p>\n

Thursday, August 21<\/strong>\"mindy-oberly\"<\/a><\/p>\n

8:30 a.m. – Breakfast<\/p>\n

9:00-9:30 a.m.
\nLeverage the Powerful Reach of Radio<\/strong>
\nMindy Oberly, Marketing & Communications Manager for NAFB
\nNew research proves farmers are still listening to and using radio as a source for daily farm information. With your next media plan, learn how radio can make a big impact in generating product awareness, and how to kick-start the planning process.<\/p>\n

\"Geoff-Pickering\"<\/a>9:30-10:30 a.m.
\nDevelopments in Digital Marketing<\/strong>
\nModerator: Dave Mehlhaff
\nPanelists:
\nGeoff Pickering, Director of Client Services, DEG
\nKarl Ploeger, Account Group Director, Salva O\u00e2\u20ac\u2122Renick
\nIn late 2013, Abobe released a study titled \u00e2\u20ac\u0153Digital Distress: What Keeps Marketers Up at Night?\u00e2\u20ac\u009d\u00c2\u00a0The lead statistic confirmed what those of us in marketing feel daily: 76% of marketers think marketing has changed more in the past 2 years than the past 50.<\/p>\n

\"karl-ploeger\"<\/a>The compressed pace of change has marketers scrambling to keep up. The combination of devices, software and connectivity has driven unprecedented interaction between buyers and brands, changing marketing forever.<\/p>\n

How do we as communication professionals help support our sales team?\u00c2\u00a0How do we facilitate the conversation with effective and powerful pieces of communication utilizing the world\u00e2\u20ac\u2122s new technology?<\/p>\n

10:30-10:45 – Break<\/p>\n

10:45-11:45 a.m. – Closing Session
\nSharing the Story: “Farmland” – The Movie<\/strong>
\nRandy Krotz, USFRA
\nMost Americans have never set foot on a farm or ranch or even talked to the people who grow and raise the food we eat. “Farmland,” a film from award-winning Director James Moll, takes you inside the world of farming for a first-hand glimpse into the lives of young farmers and ranchers, their high-risk\/high reward jobs and their passion for a way of life that has been passed down from generation to generation, yet continues to evolve. During this presentation, Randy Krotz, Chief Executive Officer at the US Farmers and Ranchers Alliance (USFRA), will provide the story behind the video and explain how it is helping tell the industry\u00e2\u20ac\u2122s story to nonagricultural audiences.\u00c2\u00a0USFRA consists of more than 80 farmer- and rancher-led organizations and agricultural partners representing virtually all aspects of agriculture, working to engage in dialogue with consumers who have questions about how today\u00e2\u20ac\u2122s food is grown and raised.<\/p>\n

11:45 a.m.\u00c2\u00a0– Adjourn<\/p>\n

To register for the Boot Camp visit http:\/\/www.nama.org\/ConferenceRegistration\/Default.aspx?confid=62<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Register now for the NAMA Boot Camp, August 19-21 in Kansas City. Whether you\u00e2\u20ac\u2122ve just entered the rough working world or one who\u00e2\u20ac\u2122s been through the NAMA Boot Camp drill before, sign up for this program today to learn more about the agri-marketing industry. Check out the schedule below: Tuesday, August 19 7:00 a.m. – […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36,276],"tags":[],"class_list":["post-8440","post","type-post","status-publish","format-standard","hentry","category-general","category-nama-boot-camp"],"_links":{"self":[{"href":"https:\/\/www.namablog.org\/index.php?rest_route=\/wp\/v2\/posts\/8440","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.namablog.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.namablog.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.namablog.org\/index.php?rest_route=\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.namablog.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=8440"}],"version-history":[{"count":13,"href":"https:\/\/www.namablog.org\/index.php?rest_route=\/wp\/v2\/posts\/8440\/revisions"}],"predecessor-version":[{"id":8515,"href":"https:\/\/www.namablog.org\/index.php?rest_route=\/wp\/v2\/posts\/8440\/revisions\/8515"}],"wp:attachment":[{"href":"https:\/\/www.namablog.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=8440"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.namablog.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=8440"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.namablog.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=8440"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}