{"id":8437,"date":"2014-06-12T09:16:59","date_gmt":"2014-06-12T16:16:59","guid":{"rendered":"https:\/\/www.namablog.org\/?p=8437"},"modified":"2014-06-12T09:16:59","modified_gmt":"2014-06-12T16:16:59","slug":"why-you-dont-work-in-agriculture-anymore","status":"publish","type":"post","link":"https:\/\/www.namablog.org\/?p=8437","title":{"rendered":"Why You Don&#8217;t Work in Agriculture Anymore"},"content":{"rendered":"<p><span style=\"font-family: Verdana,Arial,Helvetica,sans-serif; font-size: small;\">Today, consumer perceptions about everything from animal welfare and antibiotics to GMOs and government regulations\u00c2\u00a0can have a substantial impact on farming operations of\u00c2\u00a0all\u00c2\u00a0kinds and sizes. If agricultural marketers hope to shift how consumers see things, it will first require a shift in our own thinking.<\/span><\/p>\n<p><span style=\"font-family: Verdana,Arial,Helvetica,sans-serif; font-size: small;\">\u00e2\u20ac\u0153Why you don\u00e2\u20ac\u2122t work in agriculture anymore,\u00e2\u20ac\u009d showcases the very latest consumer research from Sullivan Higdon &amp; Sink\u00e2\u20ac\u2122s influential FoodThink studies and delves into real-world examples\u00c2\u00a0that will both inform and inspire agricultural marketers.\u00c2\u00a0<\/span><\/p>\n<p><span style=\"font-family: Verdana,Arial,Helvetica,sans-serif; font-size: small;\">Presented by Ali Mahaffy, SVP,\u00c2\u00a0Brand Management, and Samantha Scantlebury, Brand Strategist, of Sullivan Higdon &amp; Sink.<\/span><\/p>\n<p><span style=\"font-family: Verdana,Arial,Helvetica,sans-serif; font-size: small;\">Ali Mahaffy has more than 20 years\u00c2\u00a0of\u00c2\u00a0experience in marketing on both the client and agency side.\u00c2\u00a0Today, Ali helps lead Sullivan Higdon &amp; Sink\u00c2\u00a0and helped establish its food value chain practice which includes clients such as Cargill, Dairy Farmers of America,\u00c2\u00a0Merial Limited and\u00c2\u00a0Sonic Drive-In. The agency also works with leading ag-related brands\u00c2\u00a0such\u00c2\u00a0as Tractor Supply Co. and Trimble Agriculture.\u00c2\u00a0<\/span><\/p>\n<p><span style=\"font-family: Verdana,Arial,Helvetica,sans-serif; font-size: small;\">Samantha\u00e2\u20ac\u2122s interest in agriculture began at the family dinner table (her father owns a grain silo technology company,\u00c2\u00a0and her brother is on the path to a plant sciences degree). As a brand planner and FoodThink researcher, Samantha dives deep into\u00c2\u00a0what\u00e2\u20ac\u2122s driving\u00c2\u00a0today\u00e2\u20ac\u2122s food conversations and applies her insights for clients such as Borden Cheese, Cache Valley Dairy, VFT Global and Granola Jones.<\/span><\/p>\n<p><span style=\"font-family: Verdana,Arial,Helvetica,sans-serif; font-size: small;\">Cost for this webinar is $50. To register visit <a href=\"https:\/\/secure.confertel.net\/tsregister.asp?course=567308\" target=\"_blank\">https:\/\/secure.confertel.net\/tsregister.asp?course=567308<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Today, consumer perceptions about everything from animal welfare and antibiotics to GMOs and government regulations\u00c2\u00a0can have a substantial impact on farming operations of\u00c2\u00a0all\u00c2\u00a0kinds and sizes. If agricultural marketers hope to shift how consumers see things, it will first require a shift in our own thinking. \u00e2\u20ac\u0153Why you don\u00e2\u20ac\u2122t work in agriculture anymore,\u00e2\u20ac\u009d showcases the very [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[283],"tags":[],"class_list":["post-8437","post","type-post","status-publish","format-standard","hentry","category-webinars"],"_links":{"self":[{"href":"https:\/\/www.namablog.org\/index.php?rest_route=\/wp\/v2\/posts\/8437","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.namablog.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.namablog.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.namablog.org\/index.php?rest_route=\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.namablog.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=8437"}],"version-history":[{"count":1,"href":"https:\/\/www.namablog.org\/index.php?rest_route=\/wp\/v2\/posts\/8437\/revisions"}],"predecessor-version":[{"id":8438,"href":"https:\/\/www.namablog.org\/index.php?rest_route=\/wp\/v2\/posts\/8437\/revisions\/8438"}],"wp:attachment":[{"href":"https:\/\/www.namablog.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=8437"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.namablog.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=8437"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.namablog.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=8437"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}