Check out the sessions we have in store for you on the burgeoning rural lifestyle market and the decision makers who define it.<\/p>\n
Tuesday, November 11<\/strong><\/p>\n
2:00 – 3:00 p.m. – Opening Keynote Session –<\/strong> Testing Your Current Strategy<\/em><\/strong>
\nFranck Schuurmans, Decision Strategies International<\/p>\nMost organizations already have strategies and tactics in place. But is your current strategy \u00e2\u20ac\u02dcfuture-proof\u00e2\u20ac\u2122? In this type of engagement, Schuurmans focuses on different external future scenarios that might unfold and then test how your current strategy would fare under these different scenarios. He then helps you identify which areas of your strategy might require adjustment and monitoring as the future unfolds.<\/p>\n
4:00 – 5:00 p.m. – <\/strong>Rural Lifestylers: Where Are They Now? Where Are They Headed?<\/em><\/strong>
\nDan Duffy, United Country Real Estate<\/p>\nDuffy will discuss current trends in rural lifestyle marketing. Using case studies, he\u00e2\u20ac\u2122ll give concrete examples of what\u00e2\u20ac\u2122s working when it comes to resonating with this growing market. Find out why people are living in\/moving to the country, who are they, what drives them, what motivates them.<\/p>\n
Wednesday, November 12<\/p>\n
8:30 – 10:00 a.m. – Connecting with the Rural Lifestyler <\/span>
\nSusan Spaulding, Market Directions<\/span>
Courtney Yuskis, Country Living Association<\/span><\/p>\nGain a deeper understanding of customer touchpoints including the impact of new media with Spaulding and Yuskis. Information will be based on an attitudinal survey and Rural Lifestylers\u00e2\u20ac\u2122 collection and perception of communications about products, services, and interests related to the Rural Lifestyle.<\/p>\n
10:30 – 11:30 a.m. –<\/span> Utilizing Your Brand to Build Loyal Customers<\/em><\/strong>
\nCraig Elbert, Hallmark Cards<\/p>\nWhen your markets change from traditional ag customers to a new type of customer, it impacts your marketing decisions. Elbert will present an approach to building long-term loyalty through three key elements: knowing your history, building from your product\u00e2\u20ac\u2122s usage cycle and holistically defining your go-to-market plan.<\/p>\n
1:30 – 3:00 p.m. – <\/span>Making the Sale: Marketers and Retailers Share Their Experiences in the Changing New Rural Community<\/strong><\/em>
\nPanel moderator: Bruce Thomas, Rural Lifestyle Communications Consultant<\/p>\nPanel members include:
\nJon Chase, John Deere
\nPreston Shaw, Cabela\u00e2\u20ac\u2122s
\nTim Nix, Morton Buildings
\nBrad Mallow, Carthage Farm Supply
\nMaggie Mell, Thehaughtyhorse.com<\/p>\nThe rural lifestyle market has been pegged at a composite value of $32 billion\u00e2\u20ac\u201dyet this growing segment overlaps established markets in more than just geography. Established marketers and retailers are positioning to attract and influence the new buyers while still serving their traditional producer customers, with growing inroads by entrepreneurial merchants. This panel will offer a fast-paced \u00e2\u20ac\u0153roundtable\u00e2\u20ac\u009d discussion of what it is taking to cater to rural lifestyle needs and expectations.<\/p>\n
This is a joint meeting with NAFB. Attendees registered for either meeting may attend.<\/strong><\/p>\n
Stay after this session for a Meet & Mingle with all of our Trends speakers!<\/p>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"
Check out the sessions we have in store for you on the burgeoning rural lifestyle market and the decision makers who define it. Tuesday, November 11 2:00 – 3:00 p.m. – Opening Keynote Session – Testing Your Current Strategy Franck Schuurmans, Decision Strategies International Most organizations already have strategies and tactics in place. But is […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36,37],"tags":[],"class_list":["post-823","post","type-post","status-publish","format-standard","hentry","category-general","category-agribusiness-forum"],"_links":{"self":[{"href":"https:\/\/www.namablog.org\/index.php?rest_route=\/wp\/v2\/posts\/823","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.namablog.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.namablog.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.namablog.org\/index.php?rest_route=\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.namablog.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=823"}],"version-history":[{"count":0,"href":"https:\/\/www.namablog.org\/index.php?rest_route=\/wp\/v2\/posts\/823\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.namablog.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=823"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.namablog.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=823"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.namablog.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=823"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}