{"id":8161,"date":"2013-12-16T18:00:58","date_gmt":"2013-12-17T01:00:58","guid":{"rendered":"https:\/\/www.namablog.org\/?p=8161"},"modified":"2013-12-17T06:14:28","modified_gmt":"2013-12-17T13:14:28","slug":"iowa-nama-learns-how-to-maximize-trade-show-roi","status":"publish","type":"post","link":"https:\/\/www.namablog.org\/?p=8161","title":{"rendered":"Iowa NAMA Learns How to Maximize Trade Show ROI"},"content":{"rendered":"<p><a href=\"https:\/\/www.namablog.org\/images\/\/iowa1.gif\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-8163\" alt=\"iowa1\" src=\"https:\/\/www.namablog.org\/images\/\/iowa1.gif\" width=\"150\" height=\"200\" \/><\/a>Iowa NAMA members gathered at Skyline Exhibits in Des Moines for their October program.\u00c2\u00a0 &#8220;Maximize Your Trade Show ROI,&#8221; was presented by Cari Vilas-Rosno, who shared industry insights on effective trade show marketing, best practices and ways to calculate your trade show return. Trade shows are a value because 84% of visitors have some kind of buying power and 49% plan to purchase in the next 12 months.\u00c2\u00a0 Cost per lead and sale from a show is about 38% lower than from the field.\u00c2\u00a0 Best practices include: set measurable objectives, create benchmarks for your metrics and compare, calculate metrics within two weeks of show, share results, and create a budget that makes sense for the event.\u00c2\u00a0Cari also discussed industry averages and ROI and cost per lead calculations.<\/p>\n<p>If you would like more information on this presentation please contact: Maureen Roushar at <a href=\"mailto:Maureen.Roushar@kemin.com\">Maureen.Roushar@kemin.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Iowa NAMA members gathered at Skyline Exhibits in Des Moines for their October program.\u00c2\u00a0 &#8220;Maximize Your Trade Show ROI,&#8221; was presented by Cari Vilas-Rosno, who shared industry insights on effective trade show marketing, best practices and ways to calculate your trade show return. Trade shows are a value because 84% of visitors have some kind [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[280,36],"tags":[],"class_list":["post-8161","post","type-post","status-publish","format-standard","hentry","category-chapter-activities","category-general"],"_links":{"self":[{"href":"https:\/\/www.namablog.org\/index.php?rest_route=\/wp\/v2\/posts\/8161","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.namablog.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.namablog.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.namablog.org\/index.php?rest_route=\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.namablog.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=8161"}],"version-history":[{"count":3,"href":"https:\/\/www.namablog.org\/index.php?rest_route=\/wp\/v2\/posts\/8161\/revisions"}],"predecessor-version":[{"id":8191,"href":"https:\/\/www.namablog.org\/index.php?rest_route=\/wp\/v2\/posts\/8161\/revisions\/8191"}],"wp:attachment":[{"href":"https:\/\/www.namablog.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=8161"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.namablog.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=8161"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.namablog.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=8161"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}