{"id":7766,"date":"2013-08-21T10:30:18","date_gmt":"2013-08-21T17:30:18","guid":{"rendered":"https:\/\/www.namablog.org\/?p=7766"},"modified":"2013-08-21T13:38:15","modified_gmt":"2013-08-21T20:38:15","slug":"10th-annual-boot-camp-a-success","status":"publish","type":"post","link":"https:\/\/www.namablog.org\/?p=7766","title":{"rendered":"Growers, Google and the Generation Gap – Boot Camp"},"content":{"rendered":"

NAMA Boot Camp 2013 explores these topics and more during annual event.<\/em><\/p>\n

\u00e2\u20ac\u0153This is your audience.\u00e2\u20ac\u009d<\/p>\n

\u00c2\u00a0\u00e2\u20ac\u0153This is your market.\u00e2\u20ac\u009d<\/p>\n

The words from the intro video that kicked off the first full day of NAMA Boot Camp 2013 said it all. Those in attendance were there to discover new ways to connect and resonate with growers and producers. The next two days of Boot Camp delivered on that promise and then some.<\/p>\n

\"\"<\/a>The producer panel had some younger faces this year and they discussed the challenges agri-marketers face when deciding how to best communicate with a grower population comprised of farmers of the baby boom generation and the millennial generation. Panelists also shared their views on brand loyalty, the farm bill and how they prefer to receive information.<\/p>\n

Danielle Smith of Woodruff Sweitzer is a first-time Boot Camp attendee and thought it was well worth a day away from the office. \u00e2\u20ac\u0153I really enjoyed this conference. The speakers and sessions were informative and relevant to current industry topics,\u00e2\u20ac\u009d she shared. \u00e2\u20ac\u0153It\u00e2\u20ac\u2122s perfect for anyone entering into the agricultural industry or anyone looking to sharpen their professional skills.\u00e2\u20ac\u009d<\/p>\n

Breakout sessions rounded out the rest of the day, giving attendees the choice between learning the ropes of agency and client communications or hearing about the basics of row crop and livestock production in Ag 101. True to Boot Camp form, the sessions were fast paced and engaging, with presenters urging input from the audience and veering off script to answer questions and share real-life examples.<\/p>\n

Afternoon breakouts picked up after the luncheon keynote provided by well-known ag radio personality, Max Armstrong, who shared his reflections on the state of agriculture today and his views on what ag\u00e2\u20ac\u2122s biggest concerns will be in the years ahead. He cited the farm bill, immigrant labor and food safety regulations as key factors the industry will concern itself with in the near future.<\/p>\n

\"\"<\/a>After winding down the first day of Boot Camp with Ag 201 or learning about how to best profit from trade shows, Boot Campers enjoyed a reception at Kansas City hot spot, Snow & Co. The chance to network and meet new colleagues in the ag industry was a favorite part of his first Boot Camp adventure for Michael Kirk of Ag Hub.<\/p>\n

\u00e2\u20ac\u0153The NAMA Boot Camp was a great experience all around. It was an awesome networking experience, and I had the opportunity to meet some very influential people,\u00e2\u20ac\u009d he said.<\/p>\n

The second and final day of Boot Camp got underway with a presentation on the evolution of social business. Thought provoking conversation and debate were ignited as those in the audience discussed consumer expectations and sharing the story of American agriculture through social media tools and online communities.<\/p>\n

\"\"<\/a>A closing session on how to perfect communication skills by taking the time to understand one\u00e2\u20ac\u2122s own communication style and that of others capped Boot Camp 2013. The high energy of the conference lasted until everyone made their way out of the Sheraton to head back home or back to the office.<\/p>\n

Visit agwired.com<\/a>\u00c2\u00a0or the NAMA Flickr<\/a>\u00c2\u00a0site to\u00c2\u00a0see photos from Boot Camp.<\/p>\n","protected":false},"excerpt":{"rendered":"

NAMA Boot Camp 2013 explores these topics and more during annual event. \u00e2\u20ac\u0153This is your audience.\u00e2\u20ac\u009d \u00c2\u00a0\u00e2\u20ac\u0153This is your market.\u00e2\u20ac\u009d The words from the intro video that kicked off the first full day of NAMA Boot Camp 2013 said it all. Those in attendance were there to discover new ways to connect and resonate with […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36,276],"tags":[],"class_list":["post-7766","post","type-post","status-publish","format-standard","hentry","category-general","category-nama-boot-camp"],"_links":{"self":[{"href":"https:\/\/www.namablog.org\/index.php?rest_route=\/wp\/v2\/posts\/7766","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.namablog.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.namablog.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.namablog.org\/index.php?rest_route=\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.namablog.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7766"}],"version-history":[{"count":13,"href":"https:\/\/www.namablog.org\/index.php?rest_route=\/wp\/v2\/posts\/7766\/revisions"}],"predecessor-version":[{"id":7784,"href":"https:\/\/www.namablog.org\/index.php?rest_route=\/wp\/v2\/posts\/7766\/revisions\/7784"}],"wp:attachment":[{"href":"https:\/\/www.namablog.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7766"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.namablog.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7766"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.namablog.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7766"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}