{"id":774,"date":"2008-08-19T13:18:31","date_gmt":"2008-08-19T20:18:31","guid":{"rendered":"https:\/\/www.namablog.org\/?p=774"},"modified":"2008-08-19T13:18:31","modified_gmt":"2008-08-19T20:18:31","slug":"trends-in-agriculture-2","status":"publish","type":"post","link":"https:\/\/www.namablog.org\/?p=774","title":{"rendered":"Trends In Agriculture"},"content":{"rendered":"<p><img decoding=\"async\" vspace=\"5\" hspace=\"5\" align=\"right\" src=\"https:\/\/www.namablog.org\/images\/trend-in-ag-logo.jpg\" \/>Get ready for the Trends In Agriculture fall meeting, November 11-12, in Kansas City. Everyone who registers by the early cut off date (October 27) will be entered in a drawing for a complimentary registration to the 2009 Agri-Marketing Conference in Atlanta, April 15-17, 2009!<\/p>\n<p>Take a look at the outstanding sessions the Trends In Agriculture committee has in store for you:<\/p>\n<blockquote><p><em><strong>Testing Your Current Strategy<\/strong><br \/>\n<\/em> Franck Schuurmans, Decision Strategies International<\/p>\n<p>Most organizations already have strategies and tactics in place. <img decoding=\"async\" vspace=\"5\" hspace=\"5\" align=\"right\" alt=\"Franck Schuurmans\" title=\"Franck Schuurmans\" src=\"https:\/\/www.namablog.org\/images\/schuurmans_franck.jpg\" \/>But is your current strategy &#8216;future-proof&#8217;? In this type of engagement, Schuurmans focuses on different external future scenarios that might unfold and then test how your current strategy would fare under these different scenarios. He then helps you identify which areas of your strategy might require adjustment and monitoring as the future unfolds. Most companies pursue fragile strategies that will not easily survive a shift in how the wind is blowing. Many organizations have optimized their strategy for the present, not the future!<strong><em><img decoding=\"async\" vspace=\"5\" hspace=\"5\" align=\"right\" alt=\"Dan Duffy\" title=\"Dan Duffy\" src=\"https:\/\/www.namablog.org\/images\/duffy_dan.jpg\" \/><\/em><\/strong><\/p>\n<p>Inadvertently, they have sacrificed long-term prosperity for short-term gain. He will assess how vulnerable your strategy is to external change, competitive forces and shifts in consumer demand.<\/p>\n<p><strong><em>Rural Lifestylers: Where Are They Now? Where Are They Headed?<\/em><\/strong><br \/>\nDan Duffy, United Country Real Estate<\/p>\n<p><img decoding=\"async\" vspace=\"5\" hspace=\"5\" align=\"right\" alt=\"Susan Spaulding\" title=\"Susan Spaulding\" src=\"https:\/\/www.namablog.org\/images\/spaulding_susan.jpg\" \/>Dan Duffy will discuss current trends in rural lifestyle marketing. Using case studies, he\u00e2\u20ac\u2122ll give concrete examples of what\u00e2\u20ac\u2122s working when it comes to resonating with this growing market. Find out why people are living in\/moving to the country, who are they, what drives them, what motivates them.<\/p>\n<p><em><strong> Connecting With The Rural Lifestyler<\/strong><\/em><br \/>\nSusan Spaulding, Market Directions<br \/>\nCourtney Yuskis, Country Living Association<\/p>\n<p><img decoding=\"async\" vspace=\"5\" hspace=\"5\" align=\"right\" alt=\"Courtney Yuskis\" title=\"Courtney Yuskis\" src=\"https:\/\/www.namablog.org\/images\/yuskis_courtney.jpg\" \/>Gain a deeper understanding of customer touchpoints including the impact of new media. Information will be based on an attitudinal survey and Rural Lifestylers\u00e2\u20ac\u2122 collection and perception of communications about products, services, and interests related to the Rural Lifestyle.<\/p>\n<p><em><strong>Utilizing Your Brand to Build Loyal Customers<\/strong><\/em><br \/>\nCraig Elbert, Hallmark Cards<\/p>\n<p>When your markets change from traditional ag <img decoding=\"async\" vspace=\"5\" hspace=\"5\" align=\"right\" alt=\"Craig Elbert\" title=\"Craig Elbert\" src=\"https:\/\/www.namablog.org\/images\/elbert_craig.jpg\" \/>customers to a new type of customer, it impacts your marketing decisions. Craig Elbert, Marketing Strategy Manager, Hallmark Cards, will present an approach to building long-term loyalty through three key elements: knowing your history, building from your product&#8217;s usage cycle and holistically defining your go-to-market plan.<\/p>\n<p>Learn about the key tools you need, including a consumer care cycle (a model <img decoding=\"async\" vspace=\"5\" hspace=\"5\" align=\"right\" alt=\"Bruce Thomas\" title=\"Bruce Thomas\" src=\"https:\/\/www.namablog.org\/images\/thomas_bruce.jpg\" \/>which shows a consumer&#8217;s mindset and how it relates to your product\/brand) and a brand value star which includes key points such as equity, experience, energy, money, product and communications.<\/p>\n<p><em><strong>Making the Sale:  Marketers and Retailers Share Their Experiences in the Changing New Rural Community<\/strong><\/em><br \/>\nThis is a joint meeting with NAFB. Attendees registered for either meeting may attend.<\/p>\n<p>Moderator: Bruce Thomas, Rural Lifestyle Communications Consultant<\/p>\n<p>Panelists:<br \/>\nJon Chase,  John Deere<br \/>\nPreston Shaw,  Cabela\u00e2\u20ac\u2122s<br \/>\nTim Nix, Morton Buildings<br \/>\nBrad Mallow, Carthage Farm Supply &#038; Agricenter<br \/>\nMaggie Mell, Thehaughtyhorse.com<\/p>\n<p>The rural lifestyle market has been pegged at a composite value of $32 billion\u00e2\u20ac\u201dyet this growing segment overlaps established markets in more than just geography. Established marketers and retailers are positioning to attract and influence the new buyers while still serving their traditional producer customers, with growing inroads by entrepreneurial merchants. This panel will offer a fast-paced \u00e2\u20ac\u0153roundtable\u00e2\u20ac\u009d discussion of what it is taking to cater to rural lifestyle needs and expectations.<\/p>\n<p>Following this session, stick around and enjoy a meet and greet with other session attendees and the speakers!<\/p><\/blockquote>\n<p>Registration for Trends In Agriculture is now open! Register at <a target=\"_blank\" href=\"http:\/\/payment.nama.org\/trends.htm\">http:\/\/payment.nama.org\/trends.htm<\/a>.<\/p>\n<p>For more information on Trends In Agriculture speakers and sessions visit <a target=\"_blank\" href=\"http:\/\/www.nama.org\/trends\/index.htm\">http:\/\/www.nama.org\/trends\/index.htm<\/a>.<\/p>\n<blockquote \/>\n","protected":false},"excerpt":{"rendered":"<p>Get ready for the Trends In Agriculture fall meeting, November 11-12, in Kansas City. Everyone who registers by the early cut off date (October 27) will be entered in a drawing for a complimentary registration to the 2009 Agri-Marketing Conference in Atlanta, April 15-17, 2009! Take a look at the outstanding sessions the Trends In [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36,279,37],"tags":[],"class_list":["post-774","post","type-post","status-publish","format-standard","hentry","category-general","category-professional-awards","category-agribusiness-forum"],"_links":{"self":[{"href":"https:\/\/www.namablog.org\/index.php?rest_route=\/wp\/v2\/posts\/774","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.namablog.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.namablog.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.namablog.org\/index.php?rest_route=\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.namablog.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=774"}],"version-history":[{"count":0,"href":"https:\/\/www.namablog.org\/index.php?rest_route=\/wp\/v2\/posts\/774\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.namablog.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=774"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.namablog.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=774"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.namablog.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=774"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}