{"id":7644,"date":"2013-08-21T10:28:57","date_gmt":"2013-08-21T17:28:57","guid":{"rendered":"https:\/\/www.namablog.org\/?p=7644"},"modified":"2013-09-03T08:19:49","modified_gmt":"2013-09-03T15:19:49","slug":"fall-conference-registration-open-3","status":"publish","type":"post","link":"https:\/\/www.namablog.org\/?p=7644","title":{"rendered":"It’s Not Too Late to Register!"},"content":{"rendered":"

\"\"<\/a><\/p>\n

The Fall Conference is approaching!\u00c2\u00a0 Don’t miss this amazing opportunity to amp up your professional development and learn practical marketing strategies.<\/p>\n

Agri-marketers are always looking for opportunities to learn more \u00e2\u20ac\u00a6 to challenge themselves and get better at what they do. The NAMA Fall Conference does all that and more. Take advantage of this chance to reconnect with colleagues and clients and sharpen up your skill set before the end of the year.<\/p>\n

Inspired by the best of Agri-Marketing Conference, the Fall Conference was created to provide outstanding professional development opportunities and help you take your career to the next level.<\/p>\n

How is it different? The breakouts are more specific and in-depth. You\u00e2\u20ac\u2122ll find presentations on mobile digital strategy and dealing with data storage in the Cloud. The ag topics are also anything but run-of-the-mill. We\u00e2\u20ac\u2122ll be talking policy and climate change.<\/p>\n

So get ready to engage <\/strong>with high level content and high level leadership \u00e2\u20ac\u00a6 energize<\/strong> your career and amp up your professional development \u00e2\u20ac\u00a6 and empower<\/strong> yourself to take it to the next level.<\/p>\n

For more information on the NAMA Fall Conference and hotel information visit\u00c2\u00a0http:\/\/www.nama.org\/fall\/index.htm <\/a><\/p>\n

To register for the NAMA Fall Conference and\/or the Gateway Ag Tour, please visit https:\/\/www4983.ssldomain.com\/nama\/ConferenceRegistration\/Default.aspx?confid=58<\/a><\/p>\n

If you are interested in sponsoring a session or event at the Fall Conference, contact Jenny Pickett at 913-491-6500 or via email at jennyp@nama.org<\/a>.<\/p>\n

<\/a>Schedule<\/h3>\n

Monday, September 16<\/h3>\n\n\n\n\n
12:30-6:30 p.m.<\/td>\nGateway Ag Tour (optional)<\/td>\n<\/tr>\n
\u00c2\u00a0<\/td>\nGateway NAMA invites you on an Ag Tour of the Gateway City. Join us for two unique perspectives of agriculture around the St. Louis area.First we\u00e2\u20ac\u2122ll experience the Agricultural Technology Tour at the Monsanto Chesterfield Village facility. With new interactive exhibits and new tour stops, you\u00e2\u20ac\u2122ll explore the major food production issues facing the world and find out how Monsanto research is contributing to new solutions. The second stop on the tour will be a visit to Chandler Hill Vineyards, just outside of St. Louis, where you\u00e2\u20ac\u2122ll enjoy a wine tasting and Q&A session to learn what makes wine making in Missouri unique from other regions.<\/p>\n

A bus will pick up attendees from the host hotel and return at the conclusion of the tour.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Tuesday, September 17<\/h3>\n\n\n\n\n\n\n\n\n\n\n\n\n
10:00-11:00a.m.<\/td>\nNAMA Board of Directors’ Meeting<\/td>\n<\/tr>\n
\u00c2\u00a0<\/td>\n\u00c2\u00a0<\/td>\n<\/tr>\n
11:00 a.m. -12:30 p.m.<\/td>\nNAMA Leader Workshop<\/td>\n<\/tr>\n
\u00c2\u00a0<\/td>\n\u00c2\u00a0<\/td>\n<\/tr>\n
1:00-2:30 p.m.\"Dr.
\nDr. Benjamin Akande <\/em><\/td>\n		Leading From Where You Are<\/strong>
\nDr. Benjamin Akande<\/strong>Dr. Benjamin Akande believes the most effective leaders are those who are willing to take personal responsibility for the future of their organizations. In his keynote presentation, he\u00e2\u20ac\u2122ll share thought-provoking ideas and suggestions on how to be an effective, result-focused leader within your organization.<\/p>\n

A Nigerian-born American citizen, he is Professor of Economics and Dean of Webster University\u00e2\u20ac\u2122s largest academic unit, the George Herbert Walker School of Business and Technology, a position he has held since June 2000. Since November 2010, Dr. Akande has also served as Chief of Webster University\u00e2\u20ac\u2122s Office of Corporate Partnerships. Currently, he is completing work on the book entitled The iPOD<\/em> Generation: It\u00e2\u20ac\u2122s Their World, We\u00e2\u20ac\u2122re<\/em> Just Living In It<\/em>.<\/p>\n

Sponsored by John Deere<\/td>\n<\/tr>\n

\u00c2\u00a0<\/td>\n\u00c2\u00a0<\/td>\n<\/tr>\n
2:30 – 3:00 p.m<\/td>\nBreak
\nSponsored by National Cotton Council<\/td>\n<\/tr>\n
3:00 – 4:30 p.m.\"Tim
\nTim Letscher<\/em><\/p>\n

\"Jay
\nJay Harrison<\/em><\/p>\n

\"Heather
\nHeather Rueschhoff<\/em><\/p>\n

\"Joe
\nJoe Leahy<\/em><\/p>\n

\"Toni
\nToni Edinger <\/em><\/td>\n

Breakout Sessions
\nChoose between one of three sessionsMobile Use in Rural America<\/strong>
\nTim Letscher, Director of Digital Strategy & Analytics, Colle+McVoy<\/strong><\/p>\n

As the adoption of cell phones, especially smartphones, has exploded around the globe, how has it taken root in rural America? When broadband connectivity for desktops and laptops continues to be a challenge, the availability of fast data over a cell connection becomes a worthy alternative. In this session, we’ll look at the ways the smartphone revolution has impacted rural America and what’s to come.<\/p>\n

Big Data\u00e2\u20ac\u2122s Effect on Marketing<\/strong>
\nJay Harrison, Data Mining Innovations Director at Maritz, Heather Rueschhoff, <\/strong>Director, Marketing and Communications, evolve24<\/strong><\/p>\n

How can data influence messaging, new markets, media strategy and customer relationships? As the volume, variety and velocity of data increases, so do the challenges for agribusinesses. Hear fresh perspectives on the opportunities for marketing that are available through smart use of big data. This panel presentation will\u00c2\u00a0discuss how social and content-based data can guide strategies for marketers.<\/p>\n

A National Addy Winning Case Study: The St. Louis Cardinals<\/strong>
\nJoe Leahy – Partner, Chief Creative Officer, HLK
\nToni Edinger – Senior Brand Manager, HLK<\/strong><\/p>\n

As the evolution of media consumption continues to become broader and more diverse, we have to change the way we approach communication.\u00c2\u00a0Traditionally, we act as\u00c2\u00a0advertisers in the sense that we push short, key\u00c2\u00a0messages through mass media to elicit a desired response. This approach no longer\u00c2\u00a0works. Learn how HLK worked with the St.\u00c2\u00a0Louis Cardinals to turn a campaign\u00c2\u00a0into a full-blown content strategy using a few videos and allowing fans to be a\u00c2\u00a0part of the conversation. This content ended up on their\u00c2\u00a0website, in online\u00c2\u00a0polls, as billboards, TV commercials, in social media and much more. And, took\u00c2\u00a0home over 20 awards including two national gold ADDY awards.<\/td>\n<\/tr>\n

\u00c2\u00a0<\/td>\n\u00c2\u00a0<\/td>\n<\/tr>\n
4:30-6:30 p.m.\"Brighton\"<\/td>\nNetworking Reception at Brighton AgencyJoin your colleagues for a networking reception at Brighton Agency, conveniently located near the Ritz-Carlton.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Wednesday, September 18<\/h3>\n\n\n\n\n\n\n\n\n\n\n\n\n
8:00-8:30 a.m.<\/td>\nContinental Breakfast
\nSponsored by Penton\/Farm Progress<\/td>\n<\/tr>\n
\u00c2\u00a0<\/td>\n\u00c2\u00a0<\/td>\n<\/tr>\n
8:30-10:00 a.m.\"Brian
\nBrian Billick<\/em><\/td>\n		General Session
\nThe Essential Elements for Success<\/strong>
\nBrian Billick<\/strong>Hear from one of the NFL\u00e2\u20ac\u2122s most successful and respected coaches on how to get the most out of your team \u00e2\u20ac\u00a6and raise morale in the process. In 2001, Brian Billick led the Baltimore Ravens to a Super Bowl victory only two years into his tenure. He credits his success to passion, teamwork and accountability. An innovative motivator who prides himself on leading by example, he demands a lot from his team and has the victories to prove his method works. Join Billick as he demonstrates how dedicated management, enthusiasm for the cause and respect and trust for your team will lead you to achieve your goals. You\u00e2\u20ac\u2122ll learn the essential elements for success that make up any dream team\u00e2\u20ac\u201don the football field or in the workplace:<\/p>\n

\u00e2\u20ac\u00a2 Power and passion
\n\u00e2\u20ac\u00a2 Respect for teammates
\n\u00e2\u20ac\u00a2 Sacrificing personal gain for the greater good
\n\u00e2\u20ac\u00a2 Personal discipline and responsibility
\n\u00e2\u20ac\u00a2 Exceeding goals<\/td>\n<\/tr>\n

\u00c2\u00a0<\/td>\n\u00c2\u00a0<\/td>\n<\/tr>\n
10:00-10:15 a.m.<\/td>\nBreak<\/td>\n<\/tr>\n
\u00c2\u00a0<\/td>\n\u00c2\u00a0<\/td>\n<\/tr>\n
10:15-11:30 a.m.\"Sara
\nSara Wyant<\/em><\/p>\n

\"Rodger
\nRodger Getz<\/em><\/p>\n

\"Dr.
\nDr. Patrick Westhoff<\/em><\/td>\n

Breakout Sessions
\nChoose between one of the following sessionsWill We Ever See a New Farm Bill?<\/strong>
\nModerator:<\/strong> Sara Wyant, President \u00e2\u20ac\u201c Agri-Pulse Communications, Inc.
\n<\/strong><\/p>\n

This year\u00e2\u20ac\u2122s farm bill has taken more twists and turns than a mountain roadway. These industry insiders give you the latest update on what\u00e2\u20ac\u2122s happening now and share their perspective on what\u00e2\u20ac\u2122s around the next curve.<\/p>\n

Climate Change and Agriculture – What It Means for Agri-Marketers <\/strong>
\nRodger Getz, AWIS Weather Services, Inc.<\/strong><\/p>\n

Nothing affects agriculture more than the weather. This insightful session will take you well beyond the local weather report as you begin to consider the consequences of climate change on farmers AND agri-marketing.<\/p>\n

Baseline Agricultural Outlook<\/strong>
\nDr. Patrick Westhoff, Director, Food and Agricultural Technology Institute-Missouri (FAPRI)<\/strong><\/p>\n

Markets are still feeling the aftereffects of the 2012 drought, and commodity prices in the months ahead will be very sensitive to new estimates of the size of the 2013 crop, developments in the macro-economy and a host of other factors. Dr. Westhoff will discuss FAPRI-MU\u00e2\u20ac\u2122s latest outlook projections, the reasons why the outlook is uncertain, and what that implies about the risks and opportunities faced by U.S. agriculture. The farm bill debate has also seen many twists and turns the past two years. Westhoff will cover the latest farm policy news, some possible scenarios for the future, and what it all means to farmers, agribusiness, consumers and taxpayers.<\/td>\n<\/tr>\n

\u00c2\u00a0<\/td>\n\u00c2\u00a0<\/td>\n<\/tr>\n
11:30 a.m. –
\n1:00 p.m.<\/td>\n		Awards Luncheon \u00e2\u20ac\u201c Closing Session<\/strong>Enjoy lunch as we honor the Professional Development Awards of Excellence award winners and pass the gavel to the incoming NAMA president. Each year, NAMA honors members with hands-on responsibility in marketing communications, public relations, product\/species management and sales. Awards will be given in each of these areas and the recipients will share their thoughts on the challenges and opportunities in agri-marketing.<\/p>\n

Professional Development Awards sponsored by Penton\/Farm Progress<\/p>\n

Through the Lens of a Leader<\/strong>
\nTom Wilson, Monsanto US Marketing Leads, Seed, Traits and Chemistry <\/strong><\/p>\n

A perfect closing to the Fall Conference. This session welcomes an industry leader from Monsanto for a view of what ag is facing today and what lies ahead.<\/p>\n

Sponsored by National Ag Day<\/td>\n<\/tr>\n

\u00c2\u00a0<\/td>\n\u00c2\u00a0<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"

The Fall Conference is approaching!\u00c2\u00a0 Don’t miss this amazing opportunity to amp up your professional development and learn practical marketing strategies. Agri-marketers are always looking for opportunities to learn more \u00e2\u20ac\u00a6 to challenge themselves and get better at what they do. The NAMA Fall Conference does all that and more. Take advantage of this chance […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[289,36],"tags":[],"class_list":["post-7644","post","type-post","status-publish","format-standard","hentry","category-fall-conference","category-general"],"_links":{"self":[{"href":"https:\/\/www.namablog.org\/index.php?rest_route=\/wp\/v2\/posts\/7644","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.namablog.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.namablog.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.namablog.org\/index.php?rest_route=\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.namablog.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7644"}],"version-history":[{"count":33,"href":"https:\/\/www.namablog.org\/index.php?rest_route=\/wp\/v2\/posts\/7644\/revisions"}],"predecessor-version":[{"id":7655,"href":"https:\/\/www.namablog.org\/index.php?rest_route=\/wp\/v2\/posts\/7644\/revisions\/7655"}],"wp:attachment":[{"href":"https:\/\/www.namablog.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7644"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.namablog.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7644"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.namablog.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7644"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}