{"id":764,"date":"2008-08-01T07:41:45","date_gmt":"2008-08-01T14:41:45","guid":{"rendered":"https:\/\/www.namablog.org\/?p=764"},"modified":"2008-08-01T07:41:45","modified_gmt":"2008-08-01T14:41:45","slug":"badger-goes-behind-the-scenes-of-the-packers","status":"publish","type":"post","link":"https:\/\/www.namablog.org\/?p=764","title":{"rendered":"Badger Goes Behind the Scenes of the Packers"},"content":{"rendered":"<p><img decoding=\"async\" vspace=\"5\" hspace=\"5\" align=\"right\" src=\"https:\/\/www.namablog.org\/images\/badger708.jpg\" \/>Nearly 30  Badger NAMA members made the trek to Green Bay to learn about the marketing of  the Green Bay Packers on July 8th.<\/p>\n<p>Speaker Craig  Benzel, Director of Marketing and Corporate Sales for the Green Bay Packers,  presented an exciting look into what goes on behind the scenes at Lambeau  Field.<\/p>\n<p>Benzel stressed that the message is  simple, \u00e2\u20ac\u0153Sport is FAN-tastic.\u00e2\u20ac\u009d  The  overall goals of the organization are 1) stay true to the brand,  2) remain relevant and 3) build and keep a  strong emotional relationship with the fans.   Craig also stressed some of the key virtues of the Green Bay packers  including community ownership, small town underdog spirit, glorious legacy and  family.  These are enforced through  events such as tailgating, community outreach, Packers Bike Tradition and the  Fan Hall of Fame (the only one in the NFL).<\/p>\n<p>The Lambeau  Field stadium tour allowed members to experience the Packers&#8217; facility  first-hand and see several behind-the-scenes areas.  It was a wonderful opportunity to see sites  such as the Lambeau Field Atrium, the exclusive Club Level,  and the players tunnel.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nearly 30 Badger NAMA members made the trek to Green Bay to learn about the marketing of the Green Bay Packers on July 8th. Speaker Craig Benzel, Director of Marketing and Corporate Sales for the Green Bay Packers, presented an exciting look into what goes on behind the scenes at Lambeau Field. Benzel stressed that [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[280,36],"tags":[],"class_list":["post-764","post","type-post","status-publish","format-standard","hentry","category-chapter-activities","category-general"],"_links":{"self":[{"href":"https:\/\/www.namablog.org\/index.php?rest_route=\/wp\/v2\/posts\/764","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.namablog.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.namablog.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.namablog.org\/index.php?rest_route=\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.namablog.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=764"}],"version-history":[{"count":0,"href":"https:\/\/www.namablog.org\/index.php?rest_route=\/wp\/v2\/posts\/764\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.namablog.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=764"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.namablog.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=764"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.namablog.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=764"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}