{"id":6144,"date":"2012-12-03T09:08:54","date_gmt":"2012-12-03T16:08:54","guid":{"rendered":"https:\/\/www.namablog.org\/?p=6144"},"modified":"2012-12-03T08:51:58","modified_gmt":"2012-12-03T15:51:58","slug":"webinar-knowing-growing-your-business","status":"publish","type":"post","link":"https:\/\/www.namablog.org\/?p=6144","title":{"rendered":"Register Today! Webinar &#8211; Knowing &#038; Growing Your Business"},"content":{"rendered":"<p style=\"text-align: center;\"><strong>There is still time to register for NAMA&#8217;s\u00c2\u00a0 Webinar! <\/strong><\/p>\n<p style=\"text-align: center;\"><strong>Knowing &#8211; and Growing &#8211; Your Base of\u00c2\u00a0 Business<br \/>\nDecember 6, 1pm Central <\/strong><strong><br \/>\n<\/strong><\/p>\n<p><a href=\"https:\/\/www.namablog.org\/images\/\/weber_alan.gif\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-6146\" title=\"weber_alan\" src=\"https:\/\/www.namablog.org\/images\/\/weber_alan.gif\" alt=\"\" width=\"100\" height=\"175\" \/><\/a>Does the way you are building your customer base match your business goals?<\/p>\n<p>That\u00e2\u20ac\u2122s the central question in the innovative approach described in this webinar, which uses buyer behavior patterns to define \u00e2\u20ac\u201c and prioritize \u00e2\u20ac\u201c key marketing strategies. Discover how to balance your acquisition, retention, and up-sell or cross-sell efforts. Understand your customers by examining how purchasing patterns reflect their relationship with you \u00e2\u20ac\u00a6 and develop simple methods to target communications to nurture (or repair!) that relationship.<\/p>\n<p><a href=\"https:\/\/www.namablog.org\/images\/\/merrigan.gif\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-6149\" title=\"merrigan\" src=\"https:\/\/www.namablog.org\/images\/\/merrigan.gif\" alt=\"\" width=\"100\" height=\"160\" \/><\/a>Participants will learn how to:<\/p>\n<p>\u00e2\u20ac\u00a2\u00c2\u00a0\u00c2\u00a0\u00c2\u00a0\u00c2\u00a0 Compare and track buying patterns so that you can nurture highest value customers (advocates)<\/p>\n<p>\u00e2\u20ac\u00a2\u00c2\u00a0\u00c2\u00a0\u00c2\u00a0\u00c2\u00a0 Identify changes in behavior patterns that may indicate a prospective change in the customer relationship<\/p>\n<p>\u00e2\u20ac\u00a2\u00c2\u00a0\u00c2\u00a0\u00c2\u00a0\u00c2\u00a0 Calculate the potential financial impact of specific changes in current trends<\/p>\n<p>Alan Weber is Principal of Data to Strategy Group, a marketing consulting firm that focuses on just that \u00e2\u20ac\u201c helping organizations use analytics to improve the effectiveness of their strategic marketing efforts. \u00c2\u00a0Alan is also a member of the Adjunct Faculty at UMKC and the author of three books \u00e2\u20ac\u201c <em>Data-Driven Business Models<\/em> and <em>Desktop Database Marketing <\/em>and most recently<em>, Follow That Customer!<\/em><\/p>\n<p>Bob Merrigan is President of Merrigan &amp; Company, a copywriting and strategic messaging firm that helps a range of organizations in their direct mail and online communications efforts. \u00c2\u00a0Over the past 35-plus years, Bob has worked with a number of agri-businesses, as well as b-to-b and nonprofit organizations.<\/p>\n<p>To register visit:<\/p>\n<p><a href=\"https:\/\/secure.confertel.net\/tsregister.asp?course=567302\">https:\/\/secure.confertel.net\/tsregister.asp?course=567302<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>There is still time to register for NAMA&#8217;s\u00c2\u00a0 Webinar! Knowing &#8211; and Growing &#8211; Your Base of\u00c2\u00a0 Business December 6, 1pm Central Does the way you are building your customer base match your business goals? That\u00e2\u20ac\u2122s the central question in the innovative approach described in this webinar, which uses buyer behavior patterns to define \u00e2\u20ac\u201c [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[283],"tags":[],"class_list":["post-6144","post","type-post","status-publish","format-standard","hentry","category-webinars"],"_links":{"self":[{"href":"https:\/\/www.namablog.org\/index.php?rest_route=\/wp\/v2\/posts\/6144","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.namablog.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.namablog.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.namablog.org\/index.php?rest_route=\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.namablog.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6144"}],"version-history":[{"count":19,"href":"https:\/\/www.namablog.org\/index.php?rest_route=\/wp\/v2\/posts\/6144\/revisions"}],"predecessor-version":[{"id":6239,"href":"https:\/\/www.namablog.org\/index.php?rest_route=\/wp\/v2\/posts\/6144\/revisions\/6239"}],"wp:attachment":[{"href":"https:\/\/www.namablog.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6144"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.namablog.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=6144"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.namablog.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=6144"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}