{"id":5886,"date":"2012-10-03T11:34:40","date_gmt":"2012-10-03T18:34:40","guid":{"rendered":"https:\/\/www.namablog.org\/?p=5886"},"modified":"2012-10-10T10:37:44","modified_gmt":"2012-10-10T17:37:44","slug":"nama-trends-in-agriculture-2012-ed-bennett","status":"publish","type":"post","link":"https:\/\/www.namablog.org\/?p=5886","title":{"rendered":"NAMA Fall Conference 2012 &#8211; Ed Bennett"},"content":{"rendered":"<p>Bringing Your Clients\u00e2\u20ac\u2122 Brand Forward with Ed Bennett, Design Director, Colle+McVoy<\/p>\n<p>How do you successfully transform a brand? Bringing a brand forward through a re-branding effort is the insight shared by Ed Bennett, Design Director with Colle+McVoy at NAMA Trends. Bennett described the inside story and strategies surrounding Caribou Coffee\u00e2\u20ac\u2122s brand relaunch. He points to the importance of understanding the soul and history of a company and brand for a successful relaunch in the following video recap of Bennett&#8217;s presentation.<\/p>\n<p><iframe loading=\"lazy\" width=\"520\" height=\"293\" src=\"http:\/\/www.youtube.com\/embed\/rkNQQ4W7nHw\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bringing Your Clients\u00e2\u20ac\u2122 Brand Forward with Ed Bennett, Design Director, Colle+McVoy How do you successfully transform a brand? Bringing a brand forward through a re-branding effort is the insight shared by Ed Bennett, Design Director with Colle+McVoy at NAMA Trends. Bennett described the inside story and strategies surrounding Caribou Coffee\u00e2\u20ac\u2122s brand relaunch. He points to [&hellip;]<\/p>\n","protected":false},"author":330,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37],"tags":[],"class_list":["post-5886","post","type-post","status-publish","format-standard","hentry","category-agribusiness-forum"],"_links":{"self":[{"href":"https:\/\/www.namablog.org\/index.php?rest_route=\/wp\/v2\/posts\/5886","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.namablog.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.namablog.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.namablog.org\/index.php?rest_route=\/wp\/v2\/users\/330"}],"replies":[{"embeddable":true,"href":"https:\/\/www.namablog.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5886"}],"version-history":[{"count":6,"href":"https:\/\/www.namablog.org\/index.php?rest_route=\/wp\/v2\/posts\/5886\/revisions"}],"predecessor-version":[{"id":5920,"href":"https:\/\/www.namablog.org\/index.php?rest_route=\/wp\/v2\/posts\/5886\/revisions\/5920"}],"wp:attachment":[{"href":"https:\/\/www.namablog.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5886"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.namablog.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5886"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.namablog.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5886"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}