{"id":5587,"date":"2012-09-04T08:43:30","date_gmt":"2012-09-04T15:43:30","guid":{"rendered":"https:\/\/www.namablog.org\/?p=5587"},"modified":"2012-09-04T08:43:30","modified_gmt":"2012-09-04T15:43:30","slug":"florida-chapter-meeting-featured-osborn-barr","status":"publish","type":"post","link":"https:\/\/www.namablog.org\/?p=5587","title":{"rendered":"Florida Chapter Meeting Featured Osborn Barr"},"content":{"rendered":"<p><a href=\"https:\/\/www.namablog.org\/images\/\/florida.gif\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-5590\" title=\"florida\" src=\"https:\/\/www.namablog.org\/images\/\/florida.gif\" alt=\"\" width=\"150\" height=\"175\" \/><\/a>The summer meeting for the NAMA Florida Chapter was held July 11 at the Ritz Carlton hotel in Manalapan. The meeting kicked off with a video from Osborn Barr that was featured at the NAMA conference in Kansas City in April.\u00c2\u00a0 The crowd loved the award-winning campaigns spotlighting some\u00c2\u00a0of the nation\u00e2\u20ac\u2122s largest and most respected agri-businesses.<\/p>\n<p>About 50 people attended the luncheon that featured Dr. Tracy Irani with the University of Florida\u00e2\u20ac\u2122s Public Issues Education Center (PIE Center).\u00c2\u00a0 Together with her assistant Rachael Divine, she presented cutting-edge research to help all agri- marketing professionals communicate better with their intended audiences.\u00c2\u00a0 The research was obtained by conducting several focus groups around the state to test strategic messages to uncover emotions, thoughts and ideas that the participants had with regard to agricultural words, phrases and images. \u00c2\u00a0Dr. Irani and the PIE Center are a valuable resource to agri-marketers across the state; NAMA was pleased to be able to bring them together with industry representatives to share the information and\u00c2\u00a0effectively giving us a look into the consumer mindset.<\/p>\n<p>The event sponsors included Southeast AgNet, Farm Credit, and Florida Fertilizer &amp; Agri-Chemical Association.\u00c2\u00a0 Thank you to The Market Place for sharing their pictures.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The summer meeting for the NAMA Florida Chapter was held July 11 at the Ritz Carlton hotel in Manalapan. The meeting kicked off with a video from Osborn Barr that was featured at the NAMA conference in Kansas City in April.\u00c2\u00a0 The crowd loved the award-winning campaigns spotlighting some\u00c2\u00a0of the nation\u00e2\u20ac\u2122s largest and most respected [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[280,36],"tags":[],"class_list":["post-5587","post","type-post","status-publish","format-standard","hentry","category-chapter-activities","category-general"],"_links":{"self":[{"href":"https:\/\/www.namablog.org\/index.php?rest_route=\/wp\/v2\/posts\/5587","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.namablog.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.namablog.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.namablog.org\/index.php?rest_route=\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.namablog.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5587"}],"version-history":[{"count":8,"href":"https:\/\/www.namablog.org\/index.php?rest_route=\/wp\/v2\/posts\/5587\/revisions"}],"predecessor-version":[{"id":5670,"href":"https:\/\/www.namablog.org\/index.php?rest_route=\/wp\/v2\/posts\/5587\/revisions\/5670"}],"wp:attachment":[{"href":"https:\/\/www.namablog.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5587"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.namablog.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5587"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.namablog.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5587"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}