![\"\"](\"https:\/\/www.namablog.org\/images\/\/patricocap.gif\" "\\"patricocap\\"")
<\/a>Tuesday, August 21<\/strong><\/span><\/p>\nMoKan Ag Tour (optional) Note: You do not need to be registered for the NAMA Boot Camp to attend the MoKan Ag Tour.<\/p>\n 5:00 p.m. – Boot Camp Registration<\/strong><\/span><\/p>\n 6:00-7:30 p.m. – Opening General Session – Dinner\/Networking<\/strong><\/p>\n Kick off the Boot Camp with a networking activity designed to help you get to know fellow attendees. This highly interactive session will also help you get more familiar with Ag terms and industry lingo.<\/p>\n Wednesday, August 22<\/strong><\/span><\/p>\n 8:30-10:00 a.m. – General Session<\/strong><\/p>\n Producer Panel In July 2011, Reggie started with SFP.\u00c2\u00a0He covers Texas, Oklahoma, New Mexico, and Arizona.<\/p>\n Billy Thiel farms with his brother and cousin in Saline County near Malta Bend, Mo. The family operation includes corn and soybeans.\u00c2\u00a0Billy is currently president of the Missouri Corn Growers Association and has served as chairman of the Missouri Corn Merchandising Council.\u00c2\u00a0<\/p>\n 10:30-11:30 a.m. – Breakout sessions (choose one)<\/strong><\/p>\n Row Crop 101 Deformed Frogs, Oil Spills and Pink Slime: Lessons Learned from a Career in Crisis Management 12:00 Noon-1:30 p.m. – Luncheon<\/strong><\/p>\n 1:30-2:30 p.m. – Breakout sessions (choose one)<\/strong><\/p>\n Livestock 101 Dan Thomson, PhD, DVM is the Assistant Dean of Outreach, Professor and the Jones Professor of Production Medicine in the College of Veterinary Medicine at Kansas State University.<\/p>\n Marketing Efforts,\u00c2\u00a0the\u00c2\u00a0History\u00c2\u00a0of\u00c2\u00a0 the\u00c2\u00a0Cooperative 2:30-3:00 p.m. \u00e2\u20ac\u201c Break<\/strong><\/p>\n 3:00-4:00 p.m. – General Session<\/strong><\/p>\n Social Media: Beyond Facebook and Twitter 4:30-6:30 p.m. – Reception at Boulevard Brewery 8:30 a.m. – Breakfast<\/strong><\/p>\n 9:00-10:00 a.m. – General Session<\/strong><\/p>\n The Importance of the Media Mix 10:15-11:30 a.m. – Closing Session<\/strong><\/p>\n From the Farm and Back Again – Ag Careers On & Off the Family Farm Janell and her husband Brad also own and operate a diversified farming operation of soybeans, corn, wheat, sorghum and cattle south of Kansas City where they are raising their two daughters.<\/p>\n Michael Berry brings experience in agricultural marketing and farming operations to his role as brand manager with SFP. Berry earned a bachelor\u00e2\u20ac\u2122s degree in journalism and advertising from the University of Missouri-Columbia. Berry also is a member of the National Agri-Marketing Association and has served as a chairman on several other organizational committees.<\/p>\n From January 2003 through December 2007, she worked as a team lead in the advertising department for John Deere\u00e2\u20ac\u2122s Agriculture Division.<\/p>\n Colleen currently owns and operates Jowler Creek Vineyard and Winery in Platte City, Mo. along with her husband Jason.<\/p>\n Register Today!<\/strong><\/p>\n For more informatin on the NAMA Boot Camp and hotel information visit http:\/\/www.nama.org\/programs\/index.html<\/span><\/a>.<\/span><\/p>\n To register for the NAMA Boot Camp and\/or the MoKan Ag Tour, please visit http:\/\/www.nama.org\/ConferenceRegistration\/Default.aspx?confid=45<\/span><\/a>.<\/span><\/p>\n If you are interested in sponsoring a session or event at the NAMA Boot Camp, please fill out the sponsorship confirmation form at www.nama.org\/programs\/bootcamp-spo.htm<\/span><\/a> or contact Jenny Pickett at 913-491-6500 or via email at jennyp@nama.org<\/span><\/a>.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":" Whether you\u00e2\u20ac\u2122ve just entered the rough working world or one who\u00e2\u20ac\u2122s been through the NAMA Boot Camp drill before, sign up for this program today to learn more about the agri-marketing industry. This year the Boot Camp will take it to a new level expanding on marketing and agriculture basics.\u00c2\u00a0 Join the National Agri-Marketing Association […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36,276],"tags":[],"class_list":["post-5086","post","type-post","status-publish","format-standard","hentry","category-general","category-nama-boot-camp"],"_links":{"self":[{"href":"https:\/\/www.namablog.org\/index.php?rest_route=\/wp\/v2\/posts\/5086","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.namablog.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.namablog.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.namablog.org\/index.php?rest_route=\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.namablog.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5086"}],"version-history":[{"count":96,"href":"https:\/\/www.namablog.org\/index.php?rest_route=\/wp\/v2\/posts\/5086\/revisions"}],"predecessor-version":[{"id":5254,"href":"https:\/\/www.namablog.org\/index.php?rest_route=\/wp\/v2\/posts\/5086\/revisions\/5254"}],"wp:attachment":[{"href":"https:\/\/www.namablog.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5086"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.namablog.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5086"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.namablog.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5086"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\n<\/span>The tour is an on-farm experience where attendees will tour as well as learn about different operations.\u00c2\u00a0The tour includes a trip to Shoal Creek Land and Cattle, Green Dirt Farm,\u00c2\u00a0and\u00c2\u00a0Jowler Creek Winery, Missouri’s premier sustainable vineyard and winery.<\/p>\n<\/a>5:00-6:00 p.m. – Welcome Reception<\/strong><\/p>\n<\/a>8:00 a.m. – Continental Breakfast<\/strong><\/p>\n
\n<\/span>Moderator: Jim Patrico, Senior Editor – Progressive Farmer
\nPanelists: Reggie Underwood, David Parris, Billy Thiel
\n<\/strong>Learn how to communicate effectively with producers. The producer panel has become a Boot Camp favorite and attendees won\u00e2\u20ac\u2122t want to miss the valuable insights from producers.<\/p>\n<\/a>Reggie Underwood grew up on a farm in Eastland County Texas.\u00c2\u00a0He was involved in all facets; farming, ranching, cow calf operation, and training\/roping horses.<\/p>\n<\/a>10:00-10:30 a.m. – Break<\/strong><\/p>\n
\n<\/span>This highly interactive session will address basics of the row crop industry along with issues and challenges. Hear it straight from the producer.<\/p>\n
\n<\/span><\/a>Daren Williams, NCBA\u00c2\u00a0
\n<\/strong>Every organization will eventually face the moment when something goes wrong, affecting your people, products or reputation. This session will offer practical tips for managing a crisis based on real-life experiences of an ag communicator who has helped manage producer recalls, oils spills, pink slime and the media onslaught that accompanies a crisis.<\/p>\n<\/a>NAMA 101
\n<\/span>Panel Members: Liz Suter Van Leer – Osborn Barr, Jeff Hartz – Wyffels Hybrids, Les Kahl – AdFarm
\n<\/strong>Learn about the basics of the organization\u00c2\u00a0from those in the know and who have come up through its ranks.\u00c2\u00a0 This session will address how to get involved as well as other pertinent inside tips on everything\u00c2\u00a0from conferences to preparing\u00c2\u00a0your Best Of NAMA entries.<\/p>\n
\n<\/span><\/a>Dr. Dan Thomson, Kansas State University Vet School
\n<\/strong>This session will address basics of the industry along with issues and challenges.<\/p>\n
\n<\/span>Leslie Kaufman, President\/CEO, Kansas Cooperative Council
\n<\/strong>2012 is the International Year of the Cooperative.\u00c2\u00a0 Learn about the history and varied marketing efforts employed by cooperatives across the U.S. <\/a>Kaufman will explain the cooperative structure and showcase how cooperatives have carved out a marketing niche through the years.<\/p>\n
\n<\/span>Bill Ye, Director of Digital Services, Global Prairie
\n<\/strong>Social media is not just a digital strategy. It is an integrated communication strategy using new and old mediums. It should be approached like any other <\/a>communication strategy using new and old mediums.\u00c2\u00a0 This session will show you how to define the business objectives, the audience and message goals, and the key performance indicators – then execute and measure based on timeline and budget.<\/p>\n
\n<\/strong>A shuttle will take attendees to a special reception at Kansas City\u00e2\u20ac\u2122s own Boulevard Brewery. Founded in 1989, Boulevard Brewing Company has grown to become the largest specialty brewer in the Midwest. The reception will take place in the beautiful Heim Room that features a unique view of the Kansas City skyline.<\/p>\n<\/a>Thursday, August 23<\/strong><\/span><\/p>\n
\n<\/span>Bob Brunker, J.L. Farmakis
\nLannie Dawson, Broadhead
\n<\/strong>Utilizing the right media is critical to reaching your target customer. What’s the right mix, and what’s the best use for each type of media? Learn more about how producers utilize media for their farming operations to make the most of your marketing efforts.<\/p>\n<\/a>10:00-10:15 a.m.\u00c2\u00a0\u00e2\u20ac\u201c Break<\/strong><\/p>\n
\n<\/span>Moderator: Curt Blades – Successful Farming
\nPanelists: Janell Aust – Aust Farms, Michael Berry – SFP, Colleen Gerke – Jowler Creek Winery
\n<\/strong>This session will take a look at careers on and off the family farm from the perspective of those who have done both. Each of these panel members has had a career on both sides of the fence or has juggled both at one time or another.<\/p>\n<\/a>Janell Aust has more than 20 years of journalism and public relations experience. Most recently, she led the public relations team at McCormick Company.<\/p>\n<\/a>Colleen Gerke grew up in the heart of California\u00e2\u20ac\u2122s Central Coast in Santa Maria, Calif. She graduated from California Polytechnic State University (Cal Poly), San Luis Obispo in 2000 with a degree in Agricultural Science.<\/p>\n