{"id":3915,"date":"2011-11-17T10:50:23","date_gmt":"2011-11-17T17:50:23","guid":{"rendered":"https:\/\/www.namablog.org\/?p=3915"},"modified":"2011-11-17T14:12:03","modified_gmt":"2011-11-17T21:12:03","slug":"business-leaders-build-broader-view","status":"publish","type":"post","link":"https:\/\/www.namablog.org\/?p=3915","title":{"rendered":"Business Leaders Build Broader View"},"content":{"rendered":"<p><a href=\"https:\/\/www.namablog.org\/images\/\/trends11-11.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-3917\" title=\"trends11-1\" src=\"https:\/\/www.namablog.org\/images\/\/trends11-11.jpg\" alt=\"\" hspace=\"5\" vspace=\"5\" width=\"250\" height=\"202\" \/><\/a>\u00e2\u20ac\u0153My goal is to provoke some thought, stir some ideas and discussion; I think that&#8217;s where I can add the most value,\u00e2\u20ac\u009d said Jeff Simmons, President of Elanco, in his opening remarks to a joint session of the NAMA 2011 \u00e2\u20ac\u0153Trends in Agriculture\u00e2\u20ac\u009d conference and the NAFB 68<sup>th<\/sup> Annual Convention.<\/p>\n<p>\u00e2\u20ac\u0153You are the leaders,\u00e2\u20ac\u009d he continued, \u00e2\u20ac\u0153This is the issue of the century.\u00e2\u20ac\u009d<\/p>\n<p>The session, \u00e2\u20ac\u0153Productivity to Feed a Growing Population,\u00e2\u20ac\u009d was the culmination of a series of strategic perspectives examining current trends and opportunities in agri-marketing.<\/p>\n<p>\u00e2\u20ac\u0153Progress through Productivity\u00e2\u20ac\u009d was the theme of this year\u00e2\u20ac\u2122s conference, attended by agribusiness leaders from across the country. Like Simmons, several of the presenters challenged attendees to examine their own role in advancing the industry.<\/p>\n<p>\u00e2\u20ac\u0153Food security is the threshold question,\u00e2\u20ac\u009d said Thomas Dorr, President &amp; CEO, U.S. Grains Council, in a session on the growing demand for exports. \u00e2\u20ac\u0153When trade works, the world wins. U.S. farmers win. It&#8217;s not a zero-sum game; it grows the pie.\u00e2\u20ac\u009d<\/p>\n<p><a href=\"https:\/\/www.namablog.org\/images\/\/trends11-23.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-3920\" title=\"trends11-2\" src=\"https:\/\/www.namablog.org\/images\/\/trends11-23.jpg\" alt=\"\" hspace=\"5\" vspace=\"5\" width=\"250\" height=\"190\" \/><\/a>Experts in alternative fuels examined advances in technology and explored possible pricing pressures that could result from reduced support incentives combined with the growing global demands for grain.<\/p>\n<p>And a panel of producers shared their perspectives on how to increase productivity, whether in the field or in the feedlot \u00e2\u20ac\u00a6 as well as the consequences of increasingly competitive grain availability.<\/p>\n<p>\u00e2\u20ac\u0153My focus has been on risk management,\u00e2\u20ac\u009d said Terry Jones, who owns and operates Circle J Grain, a grain origination and transportation business with operations in the U.S. and Brazil.<\/p>\n<p>J.D. Alexander, owner of Alexander Cattle &amp; Farms and current President-Elect of the National Cattlemen&#8217;s Association, reinforced that approach.<\/p>\n<p>\u00e2\u20ac\u0153It takes twice as much capital to run a cattle operation as it used to,\u00e2\u20ac\u009d he explained. \u00e2\u20ac\u0153That means it increases your risk. Risk management is essential.\u00e2\u20ac\u009d<\/p>\n<p>Alexander also underscored the reason these business leaders had gathered to examine strategic issues.<\/p>\n<p>In response to a question about the value of social media, he quipped, \u00e2\u20ac\u0153If you&#8217;re not at the table, you&#8217;re on the menu.&#8221;<\/p>\n<p>View photo&#8217;s from the 2011 Trends In Agriculture fall meeting on <a href=\"http:\/\/www.flickr.com\/photos\/zimmcomm\/sets\/72157627958558969\/\" target=\"_blank\">Flickr<\/a>. Photo&#8217;s courtesy of Chuck Zimmerman, ZimmComm New Media LLC (<a href=\"http:\/\/www.agwired.com\" target=\"_blank\">www.agwired.com<\/a>).<\/p>\n<p>View the Trends In Ag presentation by Jeff Simmons, President, Elanco, on YouTube at <a href=\"http:\/\/tinyurl.com\/7uy9zjc\">http:\/\/tinyurl.com\/7uy9zjc<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00e2\u20ac\u0153My goal is to provoke some thought, stir some ideas and discussion; I think that&#8217;s where I can add the most value,\u00e2\u20ac\u009d said Jeff Simmons, President of Elanco, in his opening remarks to a joint session of the NAMA 2011 \u00e2\u20ac\u0153Trends in Agriculture\u00e2\u20ac\u009d conference and the NAFB 68th Annual Convention. \u00e2\u20ac\u0153You are the leaders,\u00e2\u20ac\u009d he [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[280,36,37],"tags":[],"class_list":["post-3915","post","type-post","status-publish","format-standard","hentry","category-chapter-activities","category-general","category-agribusiness-forum"],"_links":{"self":[{"href":"https:\/\/www.namablog.org\/index.php?rest_route=\/wp\/v2\/posts\/3915","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.namablog.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.namablog.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.namablog.org\/index.php?rest_route=\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.namablog.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3915"}],"version-history":[{"count":9,"href":"https:\/\/www.namablog.org\/index.php?rest_route=\/wp\/v2\/posts\/3915\/revisions"}],"predecessor-version":[{"id":3979,"href":"https:\/\/www.namablog.org\/index.php?rest_route=\/wp\/v2\/posts\/3915\/revisions\/3979"}],"wp:attachment":[{"href":"https:\/\/www.namablog.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3915"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.namablog.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3915"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.namablog.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3915"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}