{"id":3533,"date":"2011-05-03T08:31:00","date_gmt":"2011-05-03T15:31:00","guid":{"rendered":"https:\/\/www.namablog.org\/?p=3533"},"modified":"2011-05-03T10:09:16","modified_gmt":"2011-05-03T17:09:16","slug":"how-to-sell-to-gen-y-so-they-love-to-buy","status":"publish","type":"post","link":"https:\/\/www.namablog.org\/?p=3533","title":{"rendered":"How to Sell to Gen Y So They Love to Buy"},"content":{"rendered":"

\"\"<\/a>Thoughts on a powerful market that\u00e2\u20ac\u2122s coming of age.<\/strong><\/p>\n

Jason Ryan Dorsey knows a little bit about Generation \u00e2\u20ac\u02dcY.\u00e2\u20ac\u2122 He is one. And, he\u00e2\u20ac\u2122s absolutely passionate about ways to market to them. Using a high-energy presentation, Jason outlined who Gen Y\u00e2\u20ac\u2122ers are, and why they are that way.<\/p>\n

According to Jason, there are 78.8 million people in the \u00e2\u20ac\u02dcY\u00e2\u20ac\u2122 generation in the U.S. (birth years 1977 through 1995). All think they are special and unique. They often feel entitled. They seek instant gratification and are outcome-oriented. And, although mostly thought of as tech-savvy, they are actually tech-dependent. In other words, they don\u00e2\u20ac\u2122t know how it works; they just need technology and can use it.<\/p>\n

\"\"<\/a>Gen Y brings a different perspective to the market. According to Dorsey, \u00e2\u20ac\u0153Overall, Gen Y is more educated than any previous generation, yet they have less work experience.\u00e2\u20ac\u009d How they were parented played a large part. \u00e2\u20ac\u0153Boomers tried to make it easier for their children, but in doing so, created a group of \u00e2\u20ac\u02dcAdult-olescents,\u00e2\u20ac\u2122\u00e2\u20ac\u009d says Jason. \u00e2\u20ac\u0153Gen Y wants the freedom of an adult without the responsibility. To Gen Y, you\u00e2\u20ac\u2122re an adult when you turn 30.\u00e2\u20ac\u009d<\/p>\n

Gen Y is also becoming a powerful market. By 2017, this generational group will outspend Boomers. In fact, they\u00e2\u20ac\u2122ll have $214 Billion to spend.<\/p>\n

How do you tap in to this market? According to Dorsey, use taglines like \u00e2\u20ac\u02dcAs unique as you are.\u00e2\u20ac\u2122 Visually connect with key life moments such as college graduation, getting married, having children, and taking on the family business. Don\u00e2\u20ac\u2122t ask for referrals. Rather, see if you can be of help to their friends. And remember, birthdays \u00e2\u20ac\u201c and birth weeks and birth months \u00e2\u20ac\u201c are the most important times to remember.<\/p>\n

Finally, communicating with Gen Y is simple: Text.<\/p>\n

Our thanks to Sygenta for sponsoring this valuable look at Gen Y.<\/p>\n","protected":false},"excerpt":{"rendered":"

Thoughts on a powerful market that\u00e2\u20ac\u2122s coming of age. Jason Ryan Dorsey knows a little bit about Generation \u00e2\u20ac\u02dcY.\u00e2\u20ac\u2122 He is one. And, he\u00e2\u20ac\u2122s absolutely passionate about ways to market to them. Using a high-energy presentation, Jason outlined who Gen Y\u00e2\u20ac\u2122ers are, and why they are that way. According to Jason, there are 78.8 million […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[41,36],"tags":[],"class_list":["post-3533","post","type-post","status-publish","format-standard","hentry","category-agri-marketing-conf","category-general"],"_links":{"self":[{"href":"https:\/\/www.namablog.org\/index.php?rest_route=\/wp\/v2\/posts\/3533","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.namablog.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.namablog.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.namablog.org\/index.php?rest_route=\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.namablog.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3533"}],"version-history":[{"count":6,"href":"https:\/\/www.namablog.org\/index.php?rest_route=\/wp\/v2\/posts\/3533\/revisions"}],"predecessor-version":[{"id":3630,"href":"https:\/\/www.namablog.org\/index.php?rest_route=\/wp\/v2\/posts\/3533\/revisions\/3630"}],"wp:attachment":[{"href":"https:\/\/www.namablog.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3533"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.namablog.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3533"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.namablog.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3533"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}