{"id":3418,"date":"2011-03-07T08:38:40","date_gmt":"2011-03-07T15:38:40","guid":{"rendered":"https:\/\/www.namablog.org\/?p=3418"},"modified":"2011-03-07T08:38:40","modified_gmt":"2011-03-07T15:38:40","slug":"register-for-the-nama-webinar-today","status":"publish","type":"post","link":"https:\/\/www.namablog.org\/?p=3418","title":{"rendered":"Register for the NAMA Webinar Today"},"content":{"rendered":"<p><a href=\"https:\/\/www.namablog.org\/images\/\/rohman_ken2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-3419\" title=\"rohman_ken\" src=\"https:\/\/www.namablog.org\/images\/\/rohman_ken2.jpg\" alt=\"\" width=\"125\" height=\"182\" \/><\/a>Chances are if you\u00e2\u20ac\u2122ve picked up a magazine, browsed a supermarket  aisle or checked out billboards, you may have noticed an unusual, square  black\/white graphic in the corner of an increasing number of  advertisements and labels.<\/p>\n<p>Quick response (QR) codes are two dimensional bar codes intended to  be read by camera-equipped mobile phones or smartphones \u00e2\u20ac\u201c and they\u00e2\u20ac\u2122re  beginning to get a foothold in the many marketing campaigns across the  globe. Information encoded in the code can direct the viewer to  additional product advertising, coupons, sweepstakes, online sales,  subscription services, traffic driving incentives, contact information,  etc., all with a simple swipe of their phone.\u00c2\u00a0 Additionally, some print  media are using QR codes to direct readers to online videos, product  information or other value-added content to help support their stories.<\/p>\n<p>But how can QR codes fit into agriculture marketing and media?<\/p>\n<p>Join Ken Rohman, SVP and Director of Digital Services at  archer&gt;malmo, as he presents NAMA\u00e2\u20ac\u2122s next webinar on Thursday, March  10, at 1:00 pm central time.\u00c2\u00a0 Ken has spent the last ten years in the  trenches of interactive and digital marketing.\u00c2\u00a0 His background includes  digital strategy formulation and deployment, along with key tactical  elements.<\/p>\n<p>He will discuss QR codes, how they work, and creative ways they\u00e2\u20ac\u2122ve  already been used in marketing and media.\u00c2\u00a0 Additionally, he\u00e2\u20ac\u2122ll discuss  the possibilities of QR codes as a viable option for agricultural  companies and publications.<\/p>\n<p>In the meantime, you can find some additional information on QR codes at:<\/p>\n<ul>\n<li>General description of QR codes: <a title=\"blocked::http:\/\/en.wikipedia.org\/wiki\/QR_codes\" href=\"http:\/\/en.wikipedia.org\/wiki\/QR_codes\">http:\/\/en.wikipedia.org\/wiki\/QR_codes<\/a><\/li>\n<li>Example of QR codes in the media: <a title=\"blocked::http:\/\/entertainment.ralphlauren.com\/magazine\/editorial\/fa08\/QR_Code.asp\" href=\"http:\/\/entertainment.ralphlauren.com\/magazine\/editorial\/fa08\/QR_Code.asp\">http:\/\/entertainment.ralphlauren.com\/magazine\/editorial\/fa08\/QR_Code.asp<\/a><\/li>\n<\/ul>\n<p>Cost for the webinar is $50. To register, please visit <a href=\"http:\/\/www.nama.org\/ConferenceRegistration\/Default.aspx?confid=33\" target=\"_blank\">http:\/\/www.nama.org\/ConferenceRegistration\/Default.aspx?confid=33<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Chances are if you\u00e2\u20ac\u2122ve picked up a magazine, browsed a supermarket aisle or checked out billboards, you may have noticed an unusual, square black\/white graphic in the corner of an increasing number of advertisements and labels. Quick response (QR) codes are two dimensional bar codes intended to be read by camera-equipped mobile phones or smartphones [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[280,36,283],"tags":[],"class_list":["post-3418","post","type-post","status-publish","format-standard","hentry","category-chapter-activities","category-general","category-webinars"],"_links":{"self":[{"href":"https:\/\/www.namablog.org\/index.php?rest_route=\/wp\/v2\/posts\/3418","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.namablog.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.namablog.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.namablog.org\/index.php?rest_route=\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.namablog.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3418"}],"version-history":[{"count":6,"href":"https:\/\/www.namablog.org\/index.php?rest_route=\/wp\/v2\/posts\/3418\/revisions"}],"predecessor-version":[{"id":3445,"href":"https:\/\/www.namablog.org\/index.php?rest_route=\/wp\/v2\/posts\/3418\/revisions\/3445"}],"wp:attachment":[{"href":"https:\/\/www.namablog.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3418"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.namablog.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3418"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.namablog.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3418"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}