{"id":2361,"date":"2010-05-03T11:40:56","date_gmt":"2010-05-03T18:40:56","guid":{"rendered":"https:\/\/www.namablog.org\/?p=2361"},"modified":"2010-05-03T12:46:08","modified_gmt":"2010-05-03T19:46:08","slug":"agri-business-leaders-come-together-in-the-heartland","status":"publish","type":"post","link":"https:\/\/www.namablog.org\/?p=2361","title":{"rendered":"Agri-Business Leaders Come Together in the Heartland"},"content":{"rendered":"

\"ts1\"The National Agri-Marketing Association (NAMA) concluded a wildly successful conference on Friday, April 23, 2010.<\/p>\n

Boasting the highest attendance numbers in a decade, the mood at the conference was decidedly upbeat.<\/p>\n

\u00e2\u20ac\u0153The economy is looking better compared to last year, and people\u00e2\u20ac\u2122s attitudes are very positive,\u00e2\u20ac\u009d shared Jenny Pickett, NAMA Executive Vice President\/CEO. \u00e2\u20ac\u0153And since Kansas City is so centrally located, it was easier for more people to attend.\u00e2\u20ac\u009d<\/p>\n

\"ts2\"Another important ingredient in the conference\u00e2\u20ac\u2122s success was the stellar program packed with well-known speakers.<\/p>\n

David Meerman Scott got the conference underway with \u00e2\u20ac\u0153The New Rules of Marketing and PR.\u00e2\u20ac\u009d His witty and fast-paced presentation challenged conference goers to \u00e2\u20ac\u0153think differently\u00e2\u20ac\u009d and earn the attention of interested markets. Scott emphasized that posting videos, writing blogs and being active in social media channels is essentially free. He shared real world examples of how businesses are becoming shrewd users of these new tools to gain more awareness and better ROIs.<\/p>\n

\"bosADV\"Attendees were regaled with the folksy energy and wisdom of Andy Andrews during the second general session. Andrews is a spellbinding storyteller and kept the crowd engaged with his stories, anecdotes and observations. He peppered his conversation with golden rule tips to help everyone in the audience, regardless of their profession, become more successful.<\/p>\n

Paul Mobley closed the conference with photographs and candid vignettes of life on the American farm. Mobley traveled over 100,000 miles through 37 states to complete his book, American Farmer: The Heart of Our Country<\/em>. He complimented farmers and ranchers, saying \u00e2\u20ac\u0153you rise every day with a love of the land and an integrity of spirit.\u00e2\u20ac\u009d<\/p>\n

\"bosPR\"This year\u00e2\u20ac\u2122s conference also featured breakout sessions on social media, branding, trade show marketing, public relations and more. In addition, 2010 NAMA Agribusiness Leader of the Year, Dave Seehusen, and Marketer of the Year, Stephanie Liska, received their distinguished awards during the conference.<\/p>\n

Best of NAMA awards were distributed the evening before the conference began. Best of Show Advertising went to Sullivan, Higdon Sink for their work for the Midwest Dairy Association.\u00c2\u00a0 Best of Show Public Relations went to Dairy Management, Inc. and agency Weber Shandwick.<\/p>\n

NAMA conference planning committee members look forward to more well attended conferences in the future, as they plan to host in Kansas City for the next three years.<\/p>\n

\u00e2\u20ac\u0153The Connection Point was livelier than ever this year and there were more ways for people to get involved and network,\u00e2\u20ac\u009d said Pickett. \u00e2\u20ac\u0153We hope to expand on the success of 2010 and look forward to more great conferences in the future.\u00e2\u20ac\u009d<\/p>\n","protected":false},"excerpt":{"rendered":"

The National Agri-Marketing Association (NAMA) concluded a wildly successful conference on Friday, April 23, 2010. Boasting the highest attendance numbers in a decade, the mood at the conference was decidedly upbeat. \u00e2\u20ac\u0153The economy is looking better compared to last year, and people\u00e2\u20ac\u2122s attitudes are very positive,\u00e2\u20ac\u009d shared Jenny Pickett, NAMA Executive Vice President\/CEO. \u00e2\u20ac\u0153And since […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[41,36],"tags":[],"class_list":["post-2361","post","type-post","status-publish","format-standard","hentry","category-agri-marketing-conf","category-general"],"_links":{"self":[{"href":"https:\/\/www.namablog.org\/index.php?rest_route=\/wp\/v2\/posts\/2361","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.namablog.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.namablog.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.namablog.org\/index.php?rest_route=\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.namablog.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2361"}],"version-history":[{"count":10,"href":"https:\/\/www.namablog.org\/index.php?rest_route=\/wp\/v2\/posts\/2361\/revisions"}],"predecessor-version":[{"id":2431,"href":"https:\/\/www.namablog.org\/index.php?rest_route=\/wp\/v2\/posts\/2361\/revisions\/2431"}],"wp:attachment":[{"href":"https:\/\/www.namablog.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2361"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.namablog.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2361"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.namablog.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2361"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}