{"id":2282,"date":"2010-04-27T08:50:09","date_gmt":"2010-04-27T15:50:09","guid":{"rendered":"https:\/\/www.namablog.org\/?p=2282"},"modified":"2010-04-27T08:50:09","modified_gmt":"2010-04-27T15:50:09","slug":"branding-the-hallmark-way","status":"publish","type":"post","link":"https:\/\/www.namablog.org\/?p=2282","title":{"rendered":"Branding The Hallmark Way"},"content":{"rendered":"<p><img decoding=\"async\" src=\"http:\/\/www.zimmcomm.biz\/images\/nama\/nama-10-23.jpg\" align=\"right\" border=\"1\" hspace=\"5\" vspace=\"5\" title=\"John Courtney\" alt=\"John Courtney\" \/><a href=\"http:\/\/www.hallmark.com\">Hallmark Cards<\/a> has the whole branding thing down to a science.  To share some insight into their history and issues they face today John Courtney, Consumer Understanding &#038; Insight Manager, Hallmark Cards, Inc. spoke at the National Agri-Marketing Conference.  John is pictured left of Matt Coniglio, Fastline, who introduced him.<\/p>\n<p>John says Hallmark is celebrating 100 years of the brand.  Some milestones include the move to the name Hallmark in the late 1920&#8217;s, the Crown Logo was created about 70 years ago and the tagline, &#8220;When you care enough to send the very best&#8221; was created about 60 years ago.  John says that he started with the company when they were getting started with digital and they have created a number of ways for consumers to utilize their products that most recently includes <a href=\"http:\/\/mobile.hallmark.com\/\">Hallmark Mobile Cards<\/a>.  They also have an <a href=\"http:\/\/www.facebook.com\/home.php?#!\/SocialCalendar\">interactive social calendar application<\/a> on their Facebook page too.<\/p>\n<p>You can listen to my interview with John <a href=\"http:\/\/www.zimmcomm.biz\/nama\/nama-10-courtney.mp3\">here (mp3)<\/a>.<\/p>\n<p><a href=\"http:\/\/www.flickr.com\/photos\/zimmcomm\/sets\/72157623774667723\/\">2010 National Agri-Marketing Conference Photo Album<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hallmark Cards has the whole branding thing down to a science. To share some insight into their history and issues they face today John Courtney, Consumer Understanding &#038; Insight Manager, Hallmark Cards, Inc. spoke at the National Agri-Marketing Conference. John is pictured left of Matt Coniglio, Fastline, who introduced him. John says Hallmark is celebrating [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[41,284],"tags":[],"class_list":["post-2282","post","type-post","status-publish","format-standard","hentry","category-agri-marketing-conf","category-audio"],"_links":{"self":[{"href":"https:\/\/www.namablog.org\/index.php?rest_route=\/wp\/v2\/posts\/2282","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.namablog.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.namablog.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.namablog.org\/index.php?rest_route=\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.namablog.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2282"}],"version-history":[{"count":3,"href":"https:\/\/www.namablog.org\/index.php?rest_route=\/wp\/v2\/posts\/2282\/revisions"}],"predecessor-version":[{"id":2285,"href":"https:\/\/www.namablog.org\/index.php?rest_route=\/wp\/v2\/posts\/2282\/revisions\/2285"}],"wp:attachment":[{"href":"https:\/\/www.namablog.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2282"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.namablog.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2282"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.namablog.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2282"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}