![\"Boot](\"https:\/\/www.namablog.org\/images\/bootcampguynowords.jpg\")
Whether you\u00e2\u20ac\u2122re a soldier who\u00e2\u20ac\u2122s just entered the rough working world or one who\u00e2\u20ac\u2122s been through the NAMA Boot Camp drill before, enlist in this all-new program today to learn more about the agri-marketing industry. The 2006 NAMA Boot Camp will take place August 22-24 at the Hyatt Regency Crown Center in Kansas City.<\/p>\n
All attendees will receive a notebook packed with ag terminology and facts as well as case studies and speaker presentations. Special thanks to Fastline Publications for sponsoring this resource notebook.<\/p>\n
Check out the Boot Camp schedule below for times and session descriptions:<\/p>\n
AUGUST 22, 2006 <\/strong><\/p>\n 8:00 a.m. – Ag Tour Registration <\/strong><\/p>\n 8:30 a.m. – MoKan Ag Tour (optional)<\/strong> 5:00 p.m. – NAMA Boot Camp Registration<\/strong><\/p>\n 5:00-6:00 p.m. – Welcome Reception<\/strong> AUGUST 23, 2006<\/strong><\/p>\n 8:00 a.m. – Continental Breakfast<\/strong> 8:30-10:00 a.m. – Opening Session – Ag Policy and How it Relates to Your Job<\/em><\/strong> 10:00-10:30 a.m. – Break<\/strong> 10:30-11:00 a.m. – Breakout Sessions (choose one)<\/strong> A Year in the Life of a Crop Producer<\/strong><\/em> 1:30-2:30 p.m. – Breakout Sessions (choose one)<\/strong> Are you an in-house marketing department or do you find yourself functioning as one? This session will provide an overview and valuable tips for getting the job done.<\/em><\/p>\n Working with Checkoff Boards<\/em><\/strong> Working with checkoff boards is a whole different ball game. This session will focus on strategies and tactics for communicating and working as a team with these boards.<\/em><\/p>\n 2:30-3:00 p.m. – Break<\/strong> 3:00-4:00 p.m. – Breakout sessions (choose one)<\/strong> Wondering if the money you\u00e2\u20ac\u2122re spending on media is making an impact? This session will walk you through the steps to evaluate your program and see if it really does make \u00e2\u20ac\u0153cents.\u00e2\u20ac\u009d<\/em><\/p>\n Dealing with Activists<\/em><\/strong> Learn how to develop an understanding of key activists groups, common motivating factors in consumer activism, organizational dynamics in activists\u00e2\u20ac\u2122 communities and the tactics used to address issues.<\/em><\/p>\n 4:30-5:30 p.m. – Poolside Reception<\/strong> AUGUST 24, 2006<\/strong><\/p>\n 8:00 a.m. – Continental Breakfast<\/strong> 8:30-9:30 a.m. – Panel Discussions (choose one)<\/strong><\/p>\n Client Panel<\/strong> Agency Panel<\/strong> 9:30-10:00 a.m. – Break<\/strong> Wrapping up the Boot Camp, this session will focus on the future and what it holds for the agri-marketing industry.<\/em><\/p>\n 11:30 a.m. – Adjourn<\/p>\n Registration Rates for the Agri-Marketing Boot Camp are: <\/strong><\/p>\n Ag Tour (members and non-members) – $45 Register online now at https:\/\/nama.org\/programs\/bootcamp-register.htm<\/strong><\/a> or register by calling the NAMA office at (913) 491-6500.<\/p>\n
\nExperience a wide range of working agricultural operations first hand on the MoKan Ag Tour. This tour will depart from the Hyatt at 8:30 a.m. on August 22 and will stop first at the Kansas City Board of Trade. Next, you\u00e2\u20ac\u2122ll visit a purebred beef operation (Tailgate Ranch), diversified family farm (John & Karen Pendleton’s), followed by an agricultural equipment company (Heritage Tractor). The tour will return to the hotel by 4:00 p.m. and includes lunch and refreshments. And, it\u00e2\u20ac\u2122s priced separately, so you can add it to your Boot Camp registration or, just attend the tour. <\/em><\/p>\n
\ncourtesy of John Deere<\/em>
\n![](\"https:\/\/www.namablog.org\/images\/ford_dallas.jpg\")
\n6:00-7:30 p.m. – Dinner w\/ Producer Panel<\/strong>
\ncourtesy of Osborn & Barr Communications<\/em>
\nHear first hand how to effectively communicate with the end user. This panel will feature a diverse group of producers from across the country and will be moderated by Dallas Ford with Alpha Scouts.<\/em><\/p>\n
\ncourtesy of High Plains Journal<\/em><\/p>\n
\nYou\u00e2\u20ac\u2122ll hear from a speaker from USDA Rural Development the ins and outs of Ag Policy. This session will focus on what Ag Policy means to you, your job and your client or company.<\/em><\/p>\n
\ncourtesy of Associations, Inc.<\/em><\/p>\n
\nStep into a producer\u00e2\u20ac\u2122s boots without having to head to the farm. From field preparation to harvest and calving to risk management, these sessions will cover the events a producer endures throughout the year. <\/em><\/p>\n
\nA Year in the Life of a Livestock Producer<\/strong><\/em><\/p>\n![](\"https:\/\/www.namablog.org\/images\/brown_gene.gif\")
12:00 Noon-1:30 p.m. – Luncheon w\/ Speaker<\/strong>
\nBusiness-to-Business Marketing<\/strong>
\nRelax over lunch and learn more about this segment of the industry. This light and upbeat session will be presented by Dr. Gene Brown, director of the Center for Direct Marketing, Education and Research, The Henry Bloch School of Business at the University of Missouri-Kansas City.<\/em><\/p>\n
\nInternal Marketing Tools<\/strong><\/em>
\nMike Gustafson, John Deere Agricultural Marketing Center
\nAllison Bass, AGCO Corporation<\/p>\n
\nMonte Reese, Chief Operating Officer, Cattlemen’s Beef Promotion & Research Board<\/p>\n
\ncourtesy of Rhea & Kaiser Marketing Communications<\/em><\/p>\n
\nEvaluating Media and Measuring ROI<\/em><\/strong>
\nTed Haller, VP Media Director, AdFarm<\/p>\n
\nJudy Rupnow, Morgan&Myers<\/p>\n
\ncourtesy of Mosaic Company<\/em><\/p>\n
\ncourtesy of Bayer CropScience<\/em><\/p>\n
\nModerator: Cliff Becker, Food 360
\nPanel Members:
\nJane Allman, Cargill Animal Nutrition \u00e2\u20ac\u201c PROMOTE
\nBill Pool, Adculture Group
\nStephanie Gable, Ft. Dodge Animal Health<\/p>\n
\nModerator: Jim Gresham, Adculture Group Inc.
\nPanel Members:
\nMike Butler, archer>malmo
\nLeigh Thiel, Martin Williams
\nRoger Reierson, AdFarm<\/p>\n
\ncourtesy of Farm Industry News<\/em><\/p>\n![](\"https:\/\/www.namablog.org\/images\/whaley_hugh.jpg\")
10:00-11:30 a.m. – Closing Session – The Future of Agri-Marketing<\/em><\/strong>
\nHugh Whaley, Senior Vice President, Osborn & Barr Communications<\/p>\n
\nBoot Camp NAMA Members – $295
\nBoot Camp Non-Members – $345<\/p>\n