A team of students from Kansas State University took first place at this year’s Student Marketing Competition. The competition was held April 19-20 in Kansas City, MO. <\/p>\nA team of students from Kansas State University took first place at this year’s Student Marketing Competition. The competition was held April 19-20 in Kansas City, MO. <\/p>\n
The Kansas State University team had 7 students involved with this year’s project to market “CalFruit Cooperative – Vibe.” The team spent the last several months doing market research, writing the marketing plan and developing a presentation. <\/p>\n
The top six marketing teams this year were: First place, Kansas State University; Second place, University of Wisconsin – Madison; Third place, Michigan State University. Other finalists included: University of Florida, Virginia Tech and Iowa State University.<\/p>\n
Students decide on a project and develop a plan to successfully bring the product or service to the marketplace. In developing their marketing plan, students follow the same practices and principles used by today’s marketing professionals. Teams submit a written plan summary prior to the competition and then make a formal presentation of their marketing plan to a panel of judges at the competition. The judges’ panel consists of marketing and agribusiness professionals. <\/p>\n
Overall, 26 student NAMA chapters participated in the marketing competition. The competition is part of the annual Agri-Marketing Conference & Trade Show. Over 350 student members attended the conference.<\/p>\n