![\"media\"](\"https:\/\/www.namablog.org\/images\/\/media1.gif\" "\\"media\\"")
Emerging Media: The Latest Trends<\/strong>\nHear illuminating case studies and interact with pros paving the way in relationship and community building.<\/p>\n
Social Media: The Case for Business Results<\/strong><\/em><\/p>\n April 22 ~ 2:00 – 3:00 p.m.<\/strong> Email Marketing: Strategies, Tactics, Results<\/em><\/strong><\/p>\n April 23 ~ 9:00 – 10:00 a.m. With more than 30 years of experience in database marketing, Joel brings a well-honed perspective on customer development and retention combined with the cutting-edge capabilities of the world\u00e2\u20ac\u2122s leading provider of on-demand software for permission-based email and mobile marketing.<\/p>\n Don\u00e2\u20ac\u2122t miss this chance to see how you can put these tools to work for you!<\/p>\n A Toast to Strategy & Brand Communication<\/em><\/strong><\/p>\n April 22 ~ 2:00 – 3:00 p.m. How does an organization of this size maintain a consumer-centric approach?<\/p>\n According to Keith Levy, it requires a consistent and well-disciplined brand positioning and portfolio management. As Vice President of Marketing, Keith leads the company\u00e2\u20ac\u2122s total marketing efforts: consumer insights, creative development, innovation pipeline development, media, as well as entertainment and sports marketing.<\/p>\n Connecting with consumers through powerful and engaging brand communication is one of the things AB does best. Keith will share some of AB\u00e2\u20ac\u2122s strategies for advertising and overall marketing success.<\/p>\n Whether you attend as a fellow marketer\u00e2\u20ac\u201dor current or prospective customer\u00e2\u20ac\u201dyou\u00e2\u20ac\u2122re sure to find this fast-paced perspective on strategic marketing direction both enlightening and enjoyable.<\/p>\n Innovations in Trade Show Marketing<\/strong><\/em><\/p>\n April 22 ~ 4:00 – 5:00 p.m. Trade show marketing has been a special focus and passion for Sally Behringer for most of her 20-plus working years. She has provided strategic trade show planning for clients, including major international companies such as Rhone-Poulenc, Aventis, Elanco Animal Health, Schneider Electric and FMC Corporation.<\/p>\n In this jam-packed session, Sally provides tips and tools to help you assess and prioritize the potential ROI of a show, train your staff, measure your visibility and more.<\/p>\n Branding the Hallmark Way<\/em><\/strong><\/p>\n April 23 ~ 9:00 – 10:00 a.m. Over the past 100 years, Hallmark Cards has grown from two shoeboxes of postcards into a $4.3 billion company. Its products can be found in 100 countries around the world and in more than 41,500 stores in the United States alone.<\/p>\n It\u00e2\u20ac\u2122s a fascinating marketing success story, particularly when considered from the consumer perspective. John Courtney, Consumer Understanding & Insight Manager, shares a unique insider\u00e2\u20ac\u2122s perspective of this well-known brand\u00e2\u20ac\u2122s history, the types of brand research the company conducts and the issues and challenges the brand faces today.<\/p>\n Getting Down to the Business of Ideas<\/strong><\/em><\/p>\n April 22 ~ 2:00 – 3:00 p.m.<\/strong><\/p>\n Glenn Karwoski, Founder\/Managing Director, The Business of Ideas <\/strong> Now, Glenn Karwoski is sharing his classroom-tested approach to teaching creativity and generating more and better ideas. By taking part in these highly focused, creative exercises, you\u00e2\u20ac\u2122ll learn proven ways to tap your own creativity and help colleagues tap theirs.<\/p>\n Glenn is the Founder and Managing Director of The Business of Ideas, an innovation and creativity consultancy based in Minneapolis, Minnesota, and part of the Omnicom network of agencies. He has worked with a variety of organizations to help generate actionable ideas and to develop employee training focusing on innovation in the workplace. Some of his clients include Pfizer Animal Health, Syngenta, Marvin Windows and Doors and Target Corporation.<\/p>\n Managing the Generation Gap<\/strong><\/em><\/p>\n April 22 ~ 4:00 – 5:00 p.m. So, how does this play out in the workplace?<\/p>\n Eric Spell, President of AgCareers.com, draws on his extensive background in training, recruiting and consulting to help illustrate the challenges these differences may cause…and shares the approaches\u00e2\u20ac\u201dboth good and bad\u00e2\u20ac\u201dyour colleagues across the country are using to navigate the divide.<\/p>\n From his boyhood on a North Carolina row crop farm to his nearly 20 years spent building the industry\u00e2\u20ac\u2122s top online career and recruiting site, Eric has always had a lifelong passion for agriculture.<\/p>\n H1N1 & the Pork Industry: A Case Study in Managing Crisis Communications<\/strong><\/em><\/p>\n April 22 ~ 4:00 – 5:00 p.m. Is your team ready to respond?<\/p>\n Cindy Cunningham, Assistant Vice President of Communications for the National Pork Board, shares how the Pork Industry\u00e2\u20ac\u2122s H1N1 Response Team developed and implemented their emergency response plan.<\/p>\n With her farm background, ag journalism education and more than 20 years of professional communications experience, Cindy was well-prepared to lead this successful effort. By sharing her insights and experience, you\u00e2\u20ac\u2122ll be better prepared to develop a strategic response and implement the appropriate tactics should an unexpected crisis hit you.<\/p>\n Put the “High Touch” Back in Your “High Tech” World<\/em><\/strong><\/p>\n April 23 ~ 9:00 – 10:00 a.m. Paul Adams would have you conduct a quick and simple inventory of social styles that can help you improve your understanding of others\u00e2\u20ac\u2122 work and communication styles and to read those tricky nonverbal cues.<\/p>\n Paul began his career in his family\u00e2\u20ac\u2122s general store in Southwest City, Missouri, and now, after a 20-year career at Fleming Foods, provides sales and management education and consulting to national and international companies both in and outside the food industry.<\/p>\n Stop hiding behind e-mail. Learn a few easy tips that can help you become a pro at face-to-face communications with anyone…<\/p>\n
\nApril 22 ~ 4:00 – 5:00 p.m. (Encore Presentation)<\/strong>
\nHow did Monsanto go from reacting to criticism in social media to using the tools to build networks with producers, consumers and other stakeholders? How did the American Farm Bureau Federation involve and engage grassroots members in public policy advocacy? And, how do these innovative marketers measure the effectiveness of those efforts? Look at these firsthand applications of social media to consider how you might be able to gain similar results.<\/p>\n![\"Mica](\"http:\/\/www.nama.org\/amc\/veihman_mica.gif\")
Mica Veihman<\/strong>, Social Media Team Lead, Monsanto<\/strong>
\nMica leads efforts to engage customers, industry partners and stakeholders in online discussions regarding the company\u00e2\u20ac\u2122s efforts and agriculture in general. She leads a three person team responsible for managing and monitoring Monsanto\u00e2\u20ac\u2122s Facebook page, Twitter account and YouTube channels, as well as the company\u00e2\u20ac\u2122s internal social media council.<\/p>\n![\"Mace](\"http:\/\/www.nama.org\/amc\/thornton_mace.gif\")
Mace Thornton, Deputy Director of Public Relations, American Farm Bureau Federation<\/strong>
\nAs Deputy Director of Public Relations for the AFBF in Washington, D.C., Mace is a key contributor to the organization\u00e2\u20ac\u2122s overall public relations, media relations, social media strategy and issues management initiatives. He became a member of the nation\u00e2\u20ac\u2122s largest agricultural organization in 1990 and currently serves as vice president of the Agricultural Relations Council.<\/p>\n![\"Joel](\"http:\/\/www.nama.org\/amc\/book_joel.gif\")
\nJoel Book, Director of eMarketing Education, ExactTarget<\/strong>
\nEngagement pathways. Dynamic content. Triggered messaging. Organizations are taking email marketing to the next level with more sophisticated techniques. Find out how leading marketers are cultivating relationships and standing out in the inbox. Joel Book, ExactTarget Director of eMarketing Education, shares some of the more innovative ways email is being used to attract new customers, help customers through a complex decision-making process and drive repeat purchases.<\/p>\n![\"brand\"](\"https:\/\/www.namablog.org\/images\/\/brand1.gif\" "\\"brand\\"")
Leveraging Brand Power<\/strong>
\nExpand your perception of brand and discover how to make the most of every opportunity to strengthen it\u00e2\u20ac\u201dfor yourself, your company and your clients.<\/p>\n![\"Keith](\"http:\/\/www.nama.org\/amc\/levy_keith.gif\")
\nKeith Levy, Vice President of Marketing, Anheuser-Busch, Inc.<\/strong>
\nAnheuser-Busch (AB), InBev\u00e2\u20ac\u2122s largest and most profitable subsidiary, encompasses more than 100 beer brands representing 103MM barrels of business that generate $13 billion in annual sales.<\/p>\n![\"Sally](\"http:\/\/www.nama.org\/amc\/behringer_sally.gif\")
\nSally Behringer, Public Relations Account Supervisor, Nicholson Kovac<\/strong>
\nTrade shows are a stellar opportunity to showcase your brand. In this candid session, you\u00e2\u20ac\u2122ll learn how successful companies prepare for a winning trade show experience, tips for standing out on the trade show floor and how to close the loop after the trade show ends.<\/p>\n![\"John](\"http:\/\/www.nama.org\/amc\/courtney_john.gif\")
\nJohn Courtney, Consumer Understanding & Insight Manager, Hallmark Cards, Inc.<\/strong>
\nHow does a third generation, family-owned, privately held company become one of the country\u00e2\u20ac\u2122s best known and most well-regarded brands? And, how does it extend that brand from the original base of greeting cards to a diverse line of products that ranges from party supplies and gift wrap, to made-for-TV movies and a cable TV channel, to E-Cards and mobile greetings?<\/p>\n![\"challenges\"](\"https:\/\/www.namablog.org\/images\/\/challenges1.gif\" "\\"challenges\\"")
Managing Challenges for Success<\/strong>
\nWhether it\u00e2\u20ac\u2122s managing time, crisis situations, staff or your own career, management is always happening. Examine management on both micro and macro levels and learn new methods you can use immediately.<\/p>\n\n\n
\n ![\"Glenn](\"http:\/\/www.nama.org\/amc\/karwoski_glenn.gif\")
<\/td>\n<\/tr>\n\n \n
\nGlen Stu<\/span><\/em><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n
\nIdeas are the lifeblood of every successful business. To be competitive, organizations need all employees to think creatively and productively…about new ways to improve products and services, about new offerings, about how to work as efficiently as possible.<\/p>\n![\"Eric](\"http:\/\/www.nama.org\/amc\/spell_eric.gif\")
\nEric Spell, President, AgCareers.com<\/strong>
\nIs the generation gap growing? A recent study by the Pew Research Center indicates it may be and cites a range of issues as evidence, from managing technology to lifestyles and manners.<\/p>\n![\"Cindy](\"http:\/\/www.nama.org\/amc\/cunningham_cindy.gif\")
\nCindy Cunningham, Assistant Vice President of Communications, National Pork Board <\/strong>
\nWhether accurate or erroneous, a reported crisis can have immediate and far-reaching effects on your business.<\/p>\n![\"Paul](\"http:\/\/www.nama.org\/amc\/adams_paul.gif\")
\nPaul Adams, President, Paul Adams & Associates<\/strong>
\nIt\u00e2\u20ac\u2122s happened to all of us. You\u00e2\u20ac\u2122re in an important meeting, across from a client, customer or your co-worker, but you just can\u00e2\u20ac\u2122t seem to make a connection. You\u00e2\u20ac\u2122re not making progress and you both feel frustrated. Now what?<\/p>\n