{"id":14606,"date":"2019-10-17T12:22:12","date_gmt":"2019-10-17T17:22:12","guid":{"rendered":"https:\/\/www.namablog.org\/?p=14606"},"modified":"2019-10-17T15:23:08","modified_gmt":"2019-10-17T20:23:08","slug":"nama-fall-conference-sets-records-in-st-louis","status":"publish","type":"post","link":"https:\/\/www.namablog.org\/?p=14606","title":{"rendered":"NAMA Fall Conference Sets Records in St. Louis"},"content":{"rendered":"\n

More than 220 agri-marketers converged on St. Louis, Mo., for the eighth annual NAMA Fall Conference, \u00e2\u20ac\u0153HuSTLe.\u00e2\u20ac\u009d It was a banner year for this signature NAMA event, shattering all goals and attendance records!<\/p>\n\n\n\n

The\nweek kicked off with a Gateway NAMA tour of some of the most inventive ag\noperations near St. Louis: Purina and Stumpy\u00e2\u20ac\u2122s Spirits. The high-energy day\ncapped off with an elegant sushi reception at The Ritz-Carlton sponsored by Brownfield\nAg News. <\/p>\n\n\n\n

The\nfirst main day of Conference kicked off with former Google executive Steve\nLerch. He shared stellar examples of breeding a culture of innovation. \u00e2\u20ac\u0153Move,\nchange and invent quickly,\u00e2\u20ac\u009d he urged the audience. He called on attendees to\naccept failure as part of the process and pursue bold gains. <\/p>\n\n\n\n

  1. Neil Caskey shared a behind-the-scenes look at how the National Corn Growers Association took control of the national conversation after a misguided attack ad about corn aired during the Super Bowl. <\/li>
  2. Attendees learned about the birth of True Food TV, YouTube’s most watched food education channel. Nicole Cotroneo Jolly shared practical tips for creating powerful video storytelling.<\/li>
  3. Bestselling author of InstaBrain<\/em> Sarah Weise delivered compelling insights into mapping and optimizing the customer experience. <\/li>
  4. Four agency c-suite leaders took to the stage to reveal keys to success. The leadership powerhouse included Melissa Galazka, VP Account Service, Paradowski; Suzan Knese, Chief Operating Officer, Osborn Barr Paramore (OBP); Tina VonderHaar, President & CEO, Brighton Agency; and\u00c2\u00a0Alison Berry, Chief Operating Officer, HLK.<\/li><\/ol>\n\n\n\n

    Other\nconference highlights:<\/p>\n\n\n\n

    NAMA\u00e2\u20ac\u2122s\nProfessional Development Awards of Excellence were also presented during the\nconference. These 2019 awards were sponsored by Farm Progress and honorees included:<\/p>\n\n\n\n

    Doug\nReynolds, Corteva Agriscience<\/p>\n\n\n\n

    Hannah\nThompson-Weeman, Animal Agriculture Alliance<\/p>\n\n\n\n

    Bob Brunker, J.L. Farmakis, Inc.<\/p>\n\n\n\n

    The\nconference ended on a high note with a spirited presentation by Dr. Jacqueline\nM. Applegate, President, Global Vegetable Seeds & Environmental Science, Crop\nScience division of Bayer. She said effective organizations have what she terms\nOPTICS: Openness, Purpose-Driven, Trust, Imagination, Customer-Centricity and Soft\nSkills.<\/p>\n\n\n\n

    Takeaway\nConference Themes<\/p>\n\n\n\n

    1. To foster innovation, leave room for failure and evolution. <\/li>
    2. Move to market quickly and adjust strategy accordingly.<\/li>
    3. Today\u00e2\u20ac\u2122s customers respond to authenticity and transparency. Go to the source to learn. <\/li>
    4. Accept that change is inevitable and empower junior team members. <\/li>
    5. Find your purpose first and stay focused.\u00c2\u00a0 <\/li><\/ol>\n\n\n\n

      Check out the photos on NAMA’s flickr. <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

      More than 220 agri-marketers converged on St. Louis, Mo., for the eighth annual NAMA Fall Conference, \u00e2\u20ac\u0153HuSTLe.\u00e2\u20ac\u009d It was a banner year for this signature NAMA event, shattering all goals and attendance records! The week kicked off with a Gateway NAMA tour of some of the most inventive ag operations near St. Louis: Purina and […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[289,36],"tags":[],"class_list":["post-14606","post","type-post","status-publish","format-standard","hentry","category-fall-conference","category-general"],"_links":{"self":[{"href":"https:\/\/www.namablog.org\/index.php?rest_route=\/wp\/v2\/posts\/14606","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.namablog.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.namablog.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.namablog.org\/index.php?rest_route=\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.namablog.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=14606"}],"version-history":[{"count":6,"href":"https:\/\/www.namablog.org\/index.php?rest_route=\/wp\/v2\/posts\/14606\/revisions"}],"predecessor-version":[{"id":14651,"href":"https:\/\/www.namablog.org\/index.php?rest_route=\/wp\/v2\/posts\/14606\/revisions\/14651"}],"wp:attachment":[{"href":"https:\/\/www.namablog.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=14606"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.namablog.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=14606"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.namablog.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=14606"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}