{"id":13031,"date":"2018-03-01T08:11:36","date_gmt":"2018-03-01T14:11:36","guid":{"rendered":"https:\/\/www.namablog.org\/?p=13031"},"modified":"2018-02-28T17:32:11","modified_gmt":"2018-02-28T23:32:11","slug":"nama-webinar-integrating-strategy-marketing-sales-in-a-holistic-go-to-market-effort","status":"publish","type":"post","link":"https:\/\/www.namablog.org\/?p=13031","title":{"rendered":"NAMA Webinar: Integrating Strategy, Marketing &#038; Sales in a Holistic Go-To-Market Effort"},"content":{"rendered":"<p><a href=\"https:\/\/www.namablog.org\/images\/\/Steve-Rao-Web.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-12071\" src=\"https:\/\/www.namablog.org\/images\/\/Steve-Rao-Web.jpg\" alt=\"\" width=\"150\" height=\"188\" \/><\/a>Join us as Steven Rao, a strategic executive with deep expertise in marketing, data and analytics, addresses the effective Go-To-Market effort. It requires a well thought-out, data-driven strategy, marketing campaigns focused on targeted audiences, and selling to those same audiences. These three areas \u00e2\u20ac\u201c strategy, marketing &amp; sales \u00e2\u20ac\u201c all must be integrated and holistic in order to achieve maximum effectiveness and, ultimately, ROI.<\/p>\n<p>Steven\u00e2\u20ac\u2122s presentation will show agri-marketers how they can create a strategy that fully informs and directs marketing and sales, relies on accurate data and leverages the power of the omni-channel marketing that\u00e2\u20ac\u2122s available in the digital age.<\/p>\n<p>His expertise and knowledge, ranging from venture-backed enterprises to Fortune 500 companies, is valuable when working with clients to develop data solutions that will help achieve their strategic goals. He brings a unique perspective to database marketing in agriculture due to his broad experience in delivering database marketing solutions across many industries.<\/p>\n<p><strong>Cost:\u00c2\u00a0<\/strong>$40 NAMA Members and\u00c2\u00a0$50 Non-members<\/p>\n<p><strong>Date:<\/strong>\u00c2\u00a0Thursday, March 15, 2018<\/p>\n<p><strong>Time:<\/strong>\u00c2\u00a012:00 p.m. Central Time<\/p>\n<p><a href=\"https:\/\/secure.confertel.net\/tsRegisterD.asp?course=567326\"><span style=\"color: #008000;\"><strong>Click here to register!<\/strong><\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Join us as Steven Rao, a strategic executive with deep expertise in marketing, data and analytics, addresses the effective Go-To-Market effort. It requires a well thought-out, data-driven strategy, marketing campaigns focused on targeted audiences, and selling to those same audiences. These three areas \u00e2\u20ac\u201c strategy, marketing &amp; sales \u00e2\u20ac\u201c all must be integrated and holistic [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[283],"tags":[],"class_list":["post-13031","post","type-post","status-publish","format-standard","hentry","category-webinars"],"_links":{"self":[{"href":"https:\/\/www.namablog.org\/index.php?rest_route=\/wp\/v2\/posts\/13031","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.namablog.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.namablog.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.namablog.org\/index.php?rest_route=\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.namablog.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=13031"}],"version-history":[{"count":1,"href":"https:\/\/www.namablog.org\/index.php?rest_route=\/wp\/v2\/posts\/13031\/revisions"}],"predecessor-version":[{"id":13032,"href":"https:\/\/www.namablog.org\/index.php?rest_route=\/wp\/v2\/posts\/13031\/revisions\/13032"}],"wp:attachment":[{"href":"https:\/\/www.namablog.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=13031"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.namablog.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=13031"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.namablog.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=13031"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}