{"id":12070,"date":"2017-03-01T12:31:35","date_gmt":"2017-03-01T18:31:35","guid":{"rendered":"https:\/\/www.namablog.org\/?p=12070"},"modified":"2017-03-01T12:31:35","modified_gmt":"2017-03-01T18:31:35","slug":"nama-webinar-database-marketing-in-an-increasingly-digital-and-impatient-world","status":"publish","type":"post","link":"https:\/\/www.namablog.org\/?p=12070","title":{"rendered":"NAMA Webinar: Database Marketing in an Increasingly Digital and Impatient World"},"content":{"rendered":"<p>Key shifts in Ag Marketing are driving the urgency to act. This is caused by: Ongoing emergence of big data, shift of power to the farmer, increasing pressure to do more with less, recognition that loyalty drives performance and farmers are better informed today.<\/p>\n<p>Traditional direct marketing, including direct mail, is still highly effective but should be combined with digital marketing and communications that integrates the messaging around a 4W (Who, What, Where and When) strategy for maximum efficacy. \u00c2\u00a0Defining the Who, What, Where and When of Digital Marketing is key and a database strategy is essential.\u00c2\u00a0 Steven Rao, with Farm Market iD, will address.<\/p>\n<ol>\n<li>What is Database Marketing?<\/li>\n<li>The promise and potential of Database Marketing<\/li>\n<li>How does Digital factor into this?<\/li>\n<li>Marketing in a down Economy<\/li>\n<\/ol>\n<p><a href=\"https:\/\/www.namablog.org\/images\/\/Steve-Rao-Web.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-12071\" src=\"https:\/\/www.namablog.org\/images\/\/Steve-Rao-Web.jpg\" alt=\"\" width=\"150\" height=\"188\" \/><\/a>Steven is a strategic executive with deep expertise in marketing, data and analytics with a broad industry background.\u00c2\u00a0 His expertise and knowledge, ranging from venture-backed enterprises to Fortune 500 companies, is valuable when working with clients to develop data solutions that will help achieve their strategic goals.\u00c2\u00a0 He brings a unique perspective to database marketing in agriculture due to his broad experience in delivering database marketing solutions across many industries.<\/p>\n<p><strong>Cost:\u00c2\u00a0<\/strong>$40 NAMA Members and\u00c2\u00a0$50 Non-members<\/p>\n<p><strong>Date:<\/strong> Thursday, March 30, 2017<\/p>\n<p><strong>Time:<\/strong> 1:00 p.m. Central Time<\/p>\n<p><a href=\"https:\/\/secure.confertel.net\/tsRegisterD.asp?program=NAMA2017\"><span style=\"color: #008000;\"><strong>Click here to register!<\/strong><\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Key shifts in Ag Marketing are driving the urgency to act. This is caused by: Ongoing emergence of big data, shift of power to the farmer, increasing pressure to do more with less, recognition that loyalty drives performance and farmers are better informed today. Traditional direct marketing, including direct mail, is still highly effective but [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[283],"tags":[],"class_list":["post-12070","post","type-post","status-publish","format-standard","hentry","category-webinars"],"_links":{"self":[{"href":"https:\/\/www.namablog.org\/index.php?rest_route=\/wp\/v2\/posts\/12070","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.namablog.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.namablog.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.namablog.org\/index.php?rest_route=\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.namablog.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=12070"}],"version-history":[{"count":2,"href":"https:\/\/www.namablog.org\/index.php?rest_route=\/wp\/v2\/posts\/12070\/revisions"}],"predecessor-version":[{"id":12073,"href":"https:\/\/www.namablog.org\/index.php?rest_route=\/wp\/v2\/posts\/12070\/revisions\/12073"}],"wp:attachment":[{"href":"https:\/\/www.namablog.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=12070"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.namablog.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=12070"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.namablog.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=12070"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}