{"id":1197,"date":"2009-09-04T08:46:00","date_gmt":"2009-09-04T15:46:00","guid":{"rendered":"https:\/\/www.namablog.org\/?p=1197"},"modified":"2009-09-04T08:46:29","modified_gmt":"2009-09-04T15:46:29","slug":"namas-next-webinar-2","status":"publish","type":"post","link":"https:\/\/www.namablog.org\/?p=1197","title":{"rendered":"NAMA&#8217;s Next Webinar"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-1208\" title=\"allin_maurice\" src=\"https:\/\/www.namablog.org\/images\/\/allin_maurice1.JPG\" alt=\"allin_maurice\" hspace=\"5\" vspace=\"5\" width=\"125\" height=\"155\" \/>Join us at 1:00 p.m. (Central Time) on September 17 for the next NAMA Webinar, <em>How What You Think You Know Could Be Hurting Your Business &#8211;  Overcoming the Limitations of \u00e2\u20ac\u0153First-hand\u00e2\u20ac\u009d Knowledge With\u00c2\u00a0Personas. <\/em><\/p>\n<p>If you don\u00e2\u20ac\u2122t have time to attend a chapter or national meeting, stay connected with your NAMA peers at a NAMA Webinar \u00e2\u20ac\u201c you won\u00e2\u20ac\u2122t even have to leave your office!<\/p>\n<p>Each of us, while well intentioned, often uses a very different customer as the frame of reference to make product development and marketing decisions for today\u00e2\u20ac\u2122s agricultural producer. Popularized by Alan Cooper in his 1999 book <em>The Inmates are Running the Asylum<\/em>, personas are fictitious characters created to represent the different user types within a given demographic.<\/p>\n<p>Maurice Allin, Vice President for Strategic Insight at Quarry Integrated Communications, will discuss how personas can offer ag marketers a unique opportunity to better understand their customers. Maurice will demonstrate how a well-crafted set of personas highlights the customer characteristics that can help an organization and its employees to understand the \u00e2\u20ac\u0153differences that make a difference.\u00e2\u20ac\u009d<\/p>\n<p>To register for the NAMA Webinar visit <a href=\"http:\/\/www.nama.org\/ConferenceRegistration\/Default.aspx?confid=4\" target=\"_blank\">http:\/\/www.nama.org\/ConferenceRegistration\/Default.aspx?confid=4<\/a> or call 913-491-6500.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Join us at 1:00 p.m. (Central Time) on September 17 for the next NAMA Webinar, How What You Think You Know Could Be Hurting Your Business &#8211; Overcoming the Limitations of \u00e2\u20ac\u0153First-hand\u00e2\u20ac\u009d Knowledge With\u00c2\u00a0Personas. If you don\u00e2\u20ac\u2122t have time to attend a chapter or national meeting, stay connected with your NAMA peers at a NAMA [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[],"class_list":["post-1197","post","type-post","status-publish","format-standard","hentry","category-general"],"_links":{"self":[{"href":"https:\/\/www.namablog.org\/index.php?rest_route=\/wp\/v2\/posts\/1197","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.namablog.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.namablog.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.namablog.org\/index.php?rest_route=\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.namablog.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1197"}],"version-history":[{"count":12,"href":"https:\/\/www.namablog.org\/index.php?rest_route=\/wp\/v2\/posts\/1197\/revisions"}],"predecessor-version":[{"id":1305,"href":"https:\/\/www.namablog.org\/index.php?rest_route=\/wp\/v2\/posts\/1197\/revisions\/1305"}],"wp:attachment":[{"href":"https:\/\/www.namablog.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1197"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.namablog.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1197"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.namablog.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1197"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}