{"id":11659,"date":"2016-10-19T11:45:38","date_gmt":"2016-10-19T16:45:38","guid":{"rendered":"https:\/\/www.namablog.org\/?p=11659"},"modified":"2016-10-19T14:40:29","modified_gmt":"2016-10-19T19:40:29","slug":"top-ten-list-for-successful-b-to-b-marketing-communications","status":"publish","type":"post","link":"https:\/\/www.namablog.org\/?p=11659","title":{"rendered":"Top Ten List for Successful B-to-B Marketing Communications"},"content":{"rendered":"<p><a href=\"https:\/\/www.namablog.org\/images\/\/Iowa-October-Meeting-Pic.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-11660\" src=\"https:\/\/www.namablog.org\/images\/\/Iowa-October-Meeting-Pic-300x300.jpg\" alt=\"iowa-october-meeting-pic\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.namablog.org\/images\/Iowa-October-Meeting-Pic-300x300.jpg 300w, https:\/\/www.namablog.org\/images\/Iowa-October-Meeting-Pic-150x150.jpg 150w, https:\/\/www.namablog.org\/images\/Iowa-October-Meeting-Pic-768x768.jpg 768w, https:\/\/www.namablog.org\/images\/Iowa-October-Meeting-Pic-1024x1024.jpg 1024w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>Iowa NAMA members gathered at Hilton Garden Inn in Johnston on October 13 to hear Dave Patterson share his top ten list for successful B-to-B marketing communications.\u00c2\u00a0 Dave, with John Deere Financial, addressed how new technologies continue to provide marketing professionals with expanded, data-driven media options, and unique creative and content-related techniques.<\/p>\n<p>He noted that at the same time, some fundamental marketing principles that were relevant generations ago continue to be relevant today.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Iowa NAMA members gathered at Hilton Garden Inn in Johnston on October 13 to hear Dave Patterson share his top ten list for successful B-to-B marketing communications.\u00c2\u00a0 Dave, with John Deere Financial, addressed how new technologies continue to provide marketing professionals with expanded, data-driven media options, and unique creative and content-related techniques. He noted that [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[280],"tags":[],"class_list":["post-11659","post","type-post","status-publish","format-standard","hentry","category-chapter-activities"],"_links":{"self":[{"href":"https:\/\/www.namablog.org\/index.php?rest_route=\/wp\/v2\/posts\/11659","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.namablog.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.namablog.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.namablog.org\/index.php?rest_route=\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.namablog.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=11659"}],"version-history":[{"count":1,"href":"https:\/\/www.namablog.org\/index.php?rest_route=\/wp\/v2\/posts\/11659\/revisions"}],"predecessor-version":[{"id":11661,"href":"https:\/\/www.namablog.org\/index.php?rest_route=\/wp\/v2\/posts\/11659\/revisions\/11661"}],"wp:attachment":[{"href":"https:\/\/www.namablog.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=11659"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.namablog.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=11659"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.namablog.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=11659"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}