{"id":113,"date":"2006-02-23T10:57:02","date_gmt":"2006-02-23T17:57:02","guid":{"rendered":"https:\/\/www.namablog.org\/?p=113"},"modified":"2006-04-13T08:59:40","modified_gmt":"2006-04-13T15:59:40","slug":"senior-management-workshop","status":"publish","type":"post","link":"https:\/\/www.namablog.org\/?p=113","title":{"rendered":"Senior Management Workshop"},"content":{"rendered":"<p><em><strong>The Immutable Laws of Branding in the 21st Century<\/strong><\/em><br \/>\n<strong><font color=\"006633\">April 20 ~ 1:30 &#8211; 3:30 p.m.<\/font><\/strong><\/p>\n<p><img decoding=\"async\" align=\"right\" src=\"https:\/\/www.namablog.org\/images\/ries_laura.jpg\" hspace=\"5\" vspace=\"5\" border=\"1\" alt=\"Laura Ries\" \/>There&#8217;s a myth that marketing is nothing but common sense. Nothing could be further from the truth. This power-packed session will explore the most important issues facing marketing managers today: brand names, positions, line extensions, second brands and divergence. <\/p>\n<p>Common sense can easily lead you astray. Case in point: customer focus. Since virtually all companies are \u00e2\u20ac\u0153customer focused,\u00e2\u20ac\u009d Ries will show how this concept can lead a company in exactly the wrong direction. To be successful today, learn why you need to be \u00e2\u20ac\u0153competitor focused.\u00e2\u20ac\u009d <\/p>\n<p>Laura Ries is president of Ries &#038; Ries, an Atlanta-based marketing strategy firm. Together with her partner (and father) Al Ries, Laura has consulted with many Fortune 500 companies. She is co-author of four books: <em>The 22 Immutable Laws of Branding<\/em>; <em>The 11 Immutable Laws of Internet Branding<\/em>; <em>The Fall of Advertising &#038; the Rise of PR<\/em>; and <em>The Origin of Brands<\/em>.<\/p>\n<p><strong>NOTE:<\/strong> The seating limit for the Senior Management Workshop has been reached and registration for the Workshop is closed. If you would like to be placed on a waiting list for the Workshop, please call Linda Schaefer at 913-491-6500. We will notify you if space becomes available. Remember, you must be registered for the conference; however, no additional fee is required for this special workshop.<\/p>\n<p>Special thanks to <em>Successful Farming<\/em> for sponsoring this session.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.namablog.org\/images\/ASNfull2spot.jpg\" alt=\"ASN\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Immutable Laws of Branding in the 21st Century April 20 ~ 1:30 &#8211; 3:30 p.m. There&#8217;s a myth that marketing is nothing but common sense. Nothing could be further from the truth. This power-packed session will explore the most important issues facing marketing managers today: brand names, positions, line extensions, second brands and divergence. [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[41,36],"tags":[],"class_list":["post-113","post","type-post","status-publish","format-standard","hentry","category-agri-marketing-conf","category-general"],"_links":{"self":[{"href":"https:\/\/www.namablog.org\/index.php?rest_route=\/wp\/v2\/posts\/113","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.namablog.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.namablog.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.namablog.org\/index.php?rest_route=\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.namablog.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=113"}],"version-history":[{"count":0,"href":"https:\/\/www.namablog.org\/index.php?rest_route=\/wp\/v2\/posts\/113\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.namablog.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=113"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.namablog.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=113"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.namablog.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=113"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}