{"id":10849,"date":"2016-02-17T08:27:48","date_gmt":"2016-02-17T14:27:48","guid":{"rendered":"https:\/\/www.namablog.org\/?p=10849"},"modified":"2016-02-17T09:19:28","modified_gmt":"2016-02-17T15:19:28","slug":"2016-amc-breakout-highlight","status":"publish","type":"post","link":"https:\/\/www.namablog.org\/?p=10849","title":{"rendered":"2016 AMC Breakout Highlight"},"content":{"rendered":"

THURSDAY, APRIL 14<\/strong><\/span>
\n2:00\u00e2\u20ac\u201c3:00 P.M.<\/strong><\/span><\/p>\n

\"\"The Six-Source Method Behind Influential Marketing\u00c2\u00a0<\/strong>
\nJOSEPH GRENNY<\/strong><\/p>\n

Marketing is about influence. It is a systematic process of influencing human beings to behave in ways that are advantageous to the enterprise. If marketing isn\u00e2\u20ac\u2122t changing behavior, it isn\u00e2\u20ac\u2122t worth what it costs. Take a deeper dive in learning how the best marketing leaders never lose sight of this simple idea\u00e2\u20ac\u201dand ground their efforts in the science of human behavior.<\/p>\n

 <\/p>\n

The Story of Innovation: Why Ideas Defy Logic\u00c2\u00a0<\/strong>
\nSHANE BRETHOWR,\u00c2\u00a0Overflow Storytelling Lab<\/strong><\/p>\n

\"\"The biggest problem with innovation today isn\u00e2\u20ac\u2122t discovery \u00e2\u20ac\u00a6 it\u00e2\u20ac\u2122s adoption. Discoveries are made every day, yet very few ideas are put into use, even when it\u00e2\u20ac\u2122s in our best interest to adopt. In this presentation, you\u00e2\u20ac\u2122ll find out why the acceptance of an idea defies logic, and how you can use the power of story to get your ideas adopted.<\/p>\n

Shane is the founder of Overflow Storytelling Lab. Overflow uses the power of story to accelerate the adoption of ideas. Using expertise in story structure, organizational change management and diffusion of innovation principles, Overflow specializes in launching strategy, speaker development and propelling social causes. Overflow produces stories ranging from personal story trailers to animated shorts and documentaries.<\/p>\n

ENCORE SESSION ON FRIDAY FROM 9:00 TO 10:00 A.M.<\/span><\/p>\n

 <\/p>\n

Producer Panel: Speaking to Different Generations of Decision-Makers<\/strong>
\nModerator: MAX ARMSTRONG<\/strong><\/p>\n

\"\"<\/p>\n

When multigenerational farming operations make purchasing decisions, what shapes their decision-making process? Are they relying on coffee shop talk or an online forum?<\/p>\n

Learn more about how to effectively communicate with producers of different generations in this session featuring a producer panel led by farm broadcaster Max Armstrong.<\/p>\n

ENCORE SESSION FROM 4:00 TO 5:00 P.M.<\/span><\/p>\n

 <\/p>\n

Marketing, Growing and Delivering Specialty Crops<\/strong>
\nModerator: TOM KARST, Managing Editor, Vance Publishing\u00c2\u00a0<\/strong><\/p>\n

Agriculture is about more than corn and beans\u00e2\u20ac\u201dat least the corn and beans most people instantly think of when they think of agriculture in the United States. This year NAMA takes a look at specialties agriculture in the United States and how it\u00e2\u20ac\u2122s helping to address the pressing issue of global population increase.<\/p>\n

\"\"<\/p>\n

Hear from top executives involved in leading specialties operations around the country. Our discussion will include everything from planting the initial crop and getting it harvested to packing it and making sure it gets to the store so it arrives fresh on the table. What\u00e2\u20ac\u2122s the best way to market to these decision makers? How do they market their product to the consumer? And mainly, how are specialties crops closing the gap on demand as populations rise?<\/p>\n

You\u00e2\u20ac\u2122ll gain a better understanding of specialties crops and hear directly from top industry insiders about the challenges they face and how you can help as an agrimarketer.<\/p>\n

ENCORE SESSION FROM 4:00 TO 5:00 P.M.<\/span><\/p>\n

\n

THURSDAY, APRIL 14
\n<\/strong>4:00\u00e2\u20ac\u201c5:00 P.M.<\/strong><\/span><\/p>\n

\"\"Bigger Success. Less Content. Outsized Results.<\/strong>
\nANDREW DAVIS<\/strong><\/p>\n

Learn how brilliant marketers leverage high-quality, regularly scheduled content to deliver stunning results. Let\u00e2\u20ac\u2122s face it. One of the most difficult aspects of executing a consistently successful content marketing strategy is keeping up with creating ALL that content. Guess what? You don\u00e2\u20ac\u2122t have to.<\/p>\n

In this must-attend session, Andrew Davis will show you real-life examples of successful companies of all sizes that have created less content but delivered stunning results. (Without relying on \u00e2\u20ac\u02dcviral\u00e2\u20ac\u2122 videos or top five lists.) You\u00e2\u20ac\u2122ll get the step-by-step instructions designed to help you grab your audience\u00e2\u20ac\u2122s attention and keep it. You\u00e2\u20ac\u2122ll be armed with five simple secrets that will drive a steady stream of sales right to your door.<\/p>\n

 <\/p>\n

Digital Sociology<\/strong>
\nRICHARD (RICH) NEAL<\/strong><\/p>\n

\"\"Digital sociology identifies the diverse elements of online collectivism (\u00e2\u20ac\u0153sharing of the mind\u00e2\u20ac\u009d) and takes the social media conversation beyond social listening, \u00e2\u20ac\u0153dashboards,\u00e2\u20ac\u009d and the popular buzzword of \u00e2\u20ac\u0153big data.\u00e2\u20ac\u009d\u00c2\u00a0 This session, led by the creator of digital sociology, offers new insights to help you to better understand the complex behaviors encompassing the interactions of individuals, groups, subcultures, cultures and populations.<\/p>\n

Move beyond social listening and learn how emergent thoughts live, grow, weaken and die, and how this can impact your business. As a pioneer in both the social web and big data revolutions, Rich was the first to identify the need for a construct of multidimensional comprehension in the emergent digital domain.<\/p>\n

His book, Expanding Sentience<\/em>, focuses on online collectivism based from mathematical epidemiology and has been used in several universities\u00e2\u20ac\u2122 marketing science courses. He has over 20 years in worldwide technology and business leadership with a history of success in expanding market share in a wide range of industries.<\/p>\n

\n

FRIDAY, APRIL 15
\n<\/strong>9:00\u00e2\u20ac\u201c10:00 A.M.<\/strong><\/span><\/p>\n

\"\"Overcoming Obstacles<\/strong>
\nJIM MORRIS<\/strong><\/p>\n

After being diagnosed with Parkinson\u00e2\u20ac\u2122s disease in 2013, Jim Morris found that his biggest challenge was not going back to play major league baseball at the age of 35, it was living everyday life with this disease.<\/p>\n

In life we all have obstacles that come our way. It\u00e2\u20ac\u2122s the way we choose to handle those obstacles that make us who we are. It comes down to a choice; dig in and plow through or turn away and give up.<\/p>\n

Ultimately, facing challenges and remaining a person of integrity while enduring it all makes us better people, all while being an example to others.<\/p>\n

 <\/p>\n

\"\"Advertising and Editorial: Are We Speaking the Same Language?<\/strong>
\nModerator: GREG HORSTMEIER, Editor-in-Chief, DTN\/The Progressive Farmer<\/strong><\/p>\n

As more agricultural advertisers and media companies consider new formats for marketing content in an increasingly digital world, the need for consistent, ethical approaches for delivery continues to be a critical issue.<\/p>\n

Building off successful Media\/Advertising Ethics breakout sessions at last year\u00e2\u20ac\u2122s NAMA Annual Meeting and Ag Media Summit, panelists from key industry segments will discuss consistent terms and guidelines for sponsored online content and special projects. They\u00e2\u20ac\u2122ll reveal results of a recent survey of media leaders regarding editorial terminology and integrated advertising trends \u00e2\u20ac\u00a6 and the implications this has for the industry.<\/p>\n

Come with questions and concerns\u00e2\u20ac\u201dthis is an interactive session.<\/p>\n

Panelists:\u00c2\u00a0<\/strong>
\nTOM LINDELL, Managing Director, Exponent\/Colle+McVoy<\/strong>
\nMITCH ROUDA, President, Farm Journal eMedia<\/strong>
\nJENNA OESCH, Monsanto Vegetables North America Marketing Lead<\/strong><\/p>\n

\"\"\u00c2\u00a0\u00c2\u00a0 \"\"\u00c2\u00a0\u00c2\u00a0 \"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

THURSDAY, APRIL 14 2:00\u00e2\u20ac\u201c3:00 P.M. The Six-Source Method Behind Influential Marketing\u00c2\u00a0 JOSEPH GRENNY Marketing is about influence. It is a systematic process of influencing human beings to behave in ways that are advantageous to the enterprise. If marketing isn\u00e2\u20ac\u2122t changing behavior, it isn\u00e2\u20ac\u2122t worth what it costs. Take a deeper dive in learning how the […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[41],"tags":[],"class_list":["post-10849","post","type-post","status-publish","format-standard","hentry","category-agri-marketing-conf"],"_links":{"self":[{"href":"https:\/\/www.namablog.org\/index.php?rest_route=\/wp\/v2\/posts\/10849","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.namablog.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.namablog.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.namablog.org\/index.php?rest_route=\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.namablog.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10849"}],"version-history":[{"count":23,"href":"https:\/\/www.namablog.org\/index.php?rest_route=\/wp\/v2\/posts\/10849\/revisions"}],"predecessor-version":[{"id":10895,"href":"https:\/\/www.namablog.org\/index.php?rest_route=\/wp\/v2\/posts\/10849\/revisions\/10895"}],"wp:attachment":[{"href":"https:\/\/www.namablog.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10849"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.namablog.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=10849"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.namablog.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=10849"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}