{"id":10763,"date":"2016-01-25T09:40:28","date_gmt":"2016-01-25T15:40:28","guid":{"rendered":"https:\/\/www.namablog.org\/?p=10763"},"modified":"2016-01-26T09:22:39","modified_gmt":"2016-01-26T15:22:39","slug":"executive-committee-participates-in-branding-exercise","status":"publish","type":"post","link":"https:\/\/www.namablog.org\/?p=10763","title":{"rendered":"Executive Committee Participates in Branding Exercise"},"content":{"rendered":"<p><a href=\"https:\/\/www.namablog.org\/images\/\/Branding-Picture.png\" rel=\"attachment wp-att-10782\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-10782 size-medium\" src=\"https:\/\/www.namablog.org\/images\/\/Branding-Picture-e1453821743795-300x264.png\" alt=\"Branding Picture\" width=\"300\" height=\"264\" srcset=\"https:\/\/www.namablog.org\/images\/Branding-Picture-e1453821743795-300x264.png 300w, https:\/\/www.namablog.org\/images\/Branding-Picture-e1453821743795.png 387w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>As part of its commitment to developing a strategic, long-term plan for the association, the NAMA executive committee recently participated in Brand Dimension\u00e2\u201e\u00a2, a brand discovery exercise conducted by the Brighton Agency.<\/p>\n<p>Brand Dimension is a propriety branding process developed by Brighton to help clients connect the promise of their brand\u00c2\u00a0to the desires of its consumers or, in the case of an association, its members and industry.\u00c2\u00a0\u00c2\u00a0The\u00c2\u00a0 process identifies, defines and creates alignment\u00c2\u00a0on core elemental aspects of the brand that form the foundation for all messaging strategies and platforms. Brand Dimension delves into audience beliefs and\u00c2\u00a0behaviors to get to a deeper understanding of the relationship between the audience, brand and category.\u00c2\u00a0It\u00e2\u20ac\u2122s ultimately an examination of what the brand means to the audience and how it relates to them.\u00c2\u00a0These insights and understandings are the basis for the\u00c2\u00a0\u00e2\u20ac\u0153story\u00e2\u20ac\u009d\u00c2\u00a0the brand tells consumers. That story gives the brand\u00c2\u00a0authenticity and dimension,\u00c2\u00a0and allows consumers\u00c2\u00a0to\u00c2\u00a0immerse themselves into the brand,\u00c2\u00a0making\u00c2\u00a0it\u00c2\u00a0part of their personal experience.<\/p>\n<p>\u00e2\u20ac\u0153For NAMA, understanding its purpose and mission today, and developing its story, are important to ensuring the association is strategically positioned with the industry, members, and prospects for future success and growth,\u00e2\u20ac\u009d\u00c2\u00a0said Jerry Gennaria,\u00c2\u00a0Vice President of Strategy &amp; Insights for Brighton.\u00c2\u00a0\u00e2\u20ac\u0153Brighton is proud to support NAMA as it continues to serve agricultural marketers and advance our industry.<\/p>\n<p>Brighton, a full-service, strategic marketing agency headquartered in St. Louis, Mo., is a sustaining partner of NAMA. Its mission is to build relationships by connecting brands and people with thoughtful and engaging marketing solutions<em>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As part of its commitment to developing a strategic, long-term plan for the association, the NAMA executive committee recently participated in Brand Dimension\u00e2\u201e\u00a2, a brand discovery exercise conducted by the Brighton Agency. Brand Dimension is a propriety branding process developed by Brighton to help clients connect the promise of their brand\u00c2\u00a0to the desires of its [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36,281],"tags":[],"class_list":["post-10763","post","type-post","status-publish","format-standard","hentry","category-general","category-nama-leader"],"_links":{"self":[{"href":"https:\/\/www.namablog.org\/index.php?rest_route=\/wp\/v2\/posts\/10763","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.namablog.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.namablog.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.namablog.org\/index.php?rest_route=\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.namablog.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10763"}],"version-history":[{"count":4,"href":"https:\/\/www.namablog.org\/index.php?rest_route=\/wp\/v2\/posts\/10763\/revisions"}],"predecessor-version":[{"id":10784,"href":"https:\/\/www.namablog.org\/index.php?rest_route=\/wp\/v2\/posts\/10763\/revisions\/10784"}],"wp:attachment":[{"href":"https:\/\/www.namablog.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10763"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.namablog.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=10763"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.namablog.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=10763"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}