{"id":10016,"date":"2015-06-24T11:59:47","date_gmt":"2015-06-24T16:59:47","guid":{"rendered":"https:\/\/www.namablog.org\/?p=10016"},"modified":"2015-07-06T12:09:45","modified_gmt":"2015-07-06T17:09:45","slug":"2015-boot-camp-program","status":"publish","type":"post","link":"https:\/\/www.namablog.org\/?p=10016","title":{"rendered":"2015 Boot Camp Program"},"content":{"rendered":"

\"\"<\/a><\/p>\n

Join the National Agri-Marketing Association for the 12th annual NAMA Boot Camp, August\u00c2\u00a0 18-20 in Kansas City. Whether you\u00e2\u20ac\u2122ve just entered the rough working world or one who\u00e2\u20ac\u2122s been through the NAMA Boot Camp drill before, sign up for this program today to learn more about the agri-marketing industry. This year’s Boot Camp will take it to a new level expanding on marketing and agriculture basics.\u00c2\u00a0<\/em><\/p>\n

All attendees will receive a notebook packed with agricultural terminology, facts, case studies and speaker presentations. This notebook has become one of the most popular aspects of the boot camp experience.<\/em><\/strong><\/p>\n

Check out the schedule below:<\/p>\n

Tuesday, August 18<\/strong><\/p>\n

7:00 a.m. \u00e2\u20ac\u201d\u00c2\u00a0MoKan Ag Tour (optional)
\nThe tour is an on-farm experience.\u00c2\u00a0Make plans to kick off Boot Camp by participating in Missouri-Kansas NAMA\u00e2\u20ac\u2122s ag tour. The first stop will be a cattle production facility in Savannah, Missouri. This angus feeder and cow\/calf operation started in 1950. The facility includes a sale barn, meat counter and pasture. Following this, we\u00e2\u20ac\u2122ll move on to Green Dirt Farm in Weston, Missouri, where we\u00e2\u20ac\u2122ll enjoy lunch.\u00c2\u00a0 This location includes the original barn, along with a dairy parlor and cheese kitchen and reflects the owner\u00e2\u20ac\u2122s commitment to bring the best sheep\u00e2\u20ac\u2122s milk cheeses, yogurt and 100% grass-fed lamb to market.\u00c2\u00a0 We\u00e2\u20ac\u2122ll wrap up the day with a visit to Cider Hill Family Orchard, in Kansas City, Kansas. This 25-acre property includes an orchard, pumpkin patch and fishing ponds. The orchard has 950 apple trees with 18 different kinds of apples. Apple season begins in late July!<\/p>\n

4:00 p.m. \u00e2\u20ac\u201d\u00c2\u00a0Boot Camp Registration<\/p>\n

5:00 – 6:00 p.m. \u00e2\u20ac\u201d\u00c2\u00a0Welcome Reception<\/p>\n

6:00 – 7:30 p.m. \u00e2\u20ac\u201d Opening General Session, Dinner & Networking Activity
\nSusan Hunyor, DTN\/The Progressive Farmer<\/em>
\nKick off the Boot Camp with a networking activity designed to help you get to know fellow attendees.<\/p>\n

Wednesday, August 19<\/strong><\/p>\n

8:00 a.m. \u00e2\u20ac\u201d\u00c2\u00a0Continental Breakfast<\/p>\n

\"Gail<\/a>8:30 – 10:00 a.m. \u00e2\u20ac\u201d\u00c2\u00a0General Session
\nDoing Your Job Better<\/strong>
\nGail Calhoun, Calhoun Consulting<\/em>
\nThe ability to identify and adapt to different communication styles within your organization is a critical component of success. Whether you’re new to your career or just looking for some helpful hints, this session will highlight tips for communicating with team members and managing expectations to make sure you’re delivering the best work possible. Gail Calhoun is president of Calhoun Consulting, Inc., a Minneapolis-based sales communication and executive coaching firm.<\/p>\n

10:00 – 10:30 a.m. \u00e2\u20ac\u201d\u00c2\u00a0Break<\/p>\n

\"\"<\/a>10:30 a.m. – Noon \u00e2\u20ac\u201d\u00c2\u00a0General Session
\nProducer Panel<\/strong>
\nModerator:\u00c2\u00a0Jared Spader, VP of Strategy and Business Development\/U.S. Operations, AgCall<\/em>
\nLearn how to communicate effectively with producers. The producer panel has become a Boot Camp favorite and attendees won\u00e2\u20ac\u2122t want to miss the valuable insights from producers.<\/p>\n

Noon – 1:30 p.m. \u00e2\u20ac\u201d\u00c2\u00a0Luncheon
\n\"\"<\/a>Farm Radio Connects
\n<\/strong>Mindy Oberly, Marketing & Communications Manager, NAFB<\/em>
\nFarmers and ranchers are on the go and farm radio provides current, local relevant news for their operation. New research showcases the importance of farm radio for the U.S. agriculture industry. Radio is a daily source of ag related news and information producers need and want to know.<\/p>\n

1:30 – 2:45 p.m. \u00e2\u20ac\u201d Breakout Sessions (choose one)<\/p>\n

\"\"<\/a>Livestock\u00c2\u00a0101
\n<\/em><\/strong>Bryson Byergo, third generation of Byergo Angus Farms and a producer<\/em>
\nThis highly interactive session will address basics of the row crop industry along with issues and challenges. Hear it straight from the producer.<\/p>\n

Lessons Learned from a Career in Crisis Management<\/strong>
\n\"\"<\/a>Season Solorio, Beef Issues and Reputation Management team, National Cattlemen\u00e2\u20ac\u2122s Beef Association<\/em>
\nEvery organization will eventually face the moment when something goes wrong, affecting your people, products or reputation. This session will offer practical tips for managing a crisis based on the real-life experiences of an ag communicator who has helped manage producer recalls, oil spills, pink slime and the media onslaught that accompanies a crisis.<\/p>\n

2:45 – 3:00 p.m. \u00e2\u20ac\u201d\u00c2\u00a0Break<\/p>\n

3:00 – 4:00 p.m. \u00e2\u20ac\u201d\u00c2\u00a0Breakout Sessions (choose one)<\/p>\n

Row Crop 101<\/strong>
\nThis highly interactive session will address basics of the row crop industry along with issues and challenges. Hear it straight from the producer.<\/p>\n

\"\"<\/a><\/em><\/p>\n

Sustainability and the Consumer<\/strong>
\nRandy Krotz, Chief Executive Officer, US Farmers and Ranchers Alliance (USFRA)<\/em>
\nWhat does sustainability mean to a consumer? We think we know, but do we? We need to understand how farmers and ranchers can communicate with food connectors and millennials about sustainability on their own operation.<\/p>\n

4:30 – 6:30 p.m. \u00e2\u20ac\u201d Off-site Reception
\nA shuttle will take attendees to a special reception at Kansas City\u00e2\u20ac\u2122s own Boulevard Brewing Company. Founded in 1989, Boulevard has grown to become one of the largest specialty brewers in the Midwest. Check it out at www.boulevard.com<\/a><\/span>.<\/p>\n

\"\"Thursday, August 20<\/strong><\/p>\n

8:30 a.m. \u00e2\u20ac\u201d\u00c2\u00a0Breakfast<\/p>\n

9:00 – 10:00 a.m.\u00c2\u00a0\u00e2\u20ac\u201d General Session
\nThe Creative Department\u00e2\u20ac\u2122s Dirty Little Secrets
\n<\/strong>Tug McTighe, Callahan Creek and John January, Sullivan Higdon Sink<\/em>
\n\"january_john_web\"This talk is about how you, as a non-creative type, can learn to communicate better with the creatives you work with or employ. It\u00e2\u20ac\u2122s also about creative types learning to understand themselves and what makes them tick. Want to become a creative whisperer? Then this is the ticket.<\/p>\n

10:15 – 11:30 a.m.\u00c2\u00a0\u00e2\u20ac\u201d Closing Session
\nContent Marketing: The Company and Agency Perspectives<\/strong>
\n\"DavidJones_1_web\"David Jones, Ag Publications Manager at John Deere and Laura Sweeney McCarthy, Account Director at Global Prairie<\/em>
\nIn today\u00e2\u20ac\u2122s marketing environment, content is king. Creating and distributing valuable and relevant content \u00e2\u20ac\u201c and measuring the results \u00e2\u20ac\u201c are critical to attract, engage and retain target audiences.\u00c2\u00a0Is your content getting the attention you intend? In this panel discussion, two agriculture communications professionals will share their views \"\"<\/a>on the important trend in content marketing and bring it to life with examples.<\/p>\n

11:45 a.m. \u00e2\u20ac\u201d\u00c2\u00a0Adjourn<\/p>\n

Check out the Boot Camp Website<\/a><\/span> for registration info or register online now!<\/a><\/span><\/span><\/h4>\n","protected":false},"excerpt":{"rendered":"

Join the National Agri-Marketing Association for the 12th annual NAMA Boot Camp, August\u00c2\u00a0 18-20 in Kansas City. Whether you\u00e2\u20ac\u2122ve just entered the rough working world or one who\u00e2\u20ac\u2122s been through the NAMA Boot Camp drill before, sign up for this program today to learn more about the agri-marketing industry. This year’s Boot Camp will take […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[276],"tags":[],"class_list":["post-10016","post","type-post","status-publish","format-standard","hentry","category-nama-boot-camp"],"_links":{"self":[{"href":"https:\/\/www.namablog.org\/index.php?rest_route=\/wp\/v2\/posts\/10016","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.namablog.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.namablog.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.namablog.org\/index.php?rest_route=\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.namablog.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10016"}],"version-history":[{"count":28,"href":"https:\/\/www.namablog.org\/index.php?rest_route=\/wp\/v2\/posts\/10016\/revisions"}],"predecessor-version":[{"id":10146,"href":"https:\/\/www.namablog.org\/index.php?rest_route=\/wp\/v2\/posts\/10016\/revisions\/10146"}],"wp:attachment":[{"href":"https:\/\/www.namablog.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10016"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.namablog.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=10016"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.namablog.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=10016"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}