Content marketing drives impressions, engagement and ultimately brings your customer to you. Matt Anselm is a content strategist at HLK, who presented as part of a content case study at the NAMA 2014 Fall Conference in Chicago.

Mark will tapped into his 25 years of experience working with agencies and marketers—and working in agencies and as a marketer—to discuss why marketer-agency relationships fail. He shared survey data gathered by his firm to explain what marketers (and agencies) can do to best insure that relationships succeed.

Steve Hughes is the founder and President of Hit Your Stride, LLC, and his mission is to help people look and sound smart when they talk. He told the NAMA Fall Conference audience about the tools they need to be a more dynamic and effective presenter.

Does email marketing still work in a social media world? Jessica Best says it does. She is a Digital Marketing Evangelist with emfluence who spoke at the NAMA Fall Conference in Chicago. She explained what works well in a social media world from the email side of things and what the future holds.

Midterm elections will prove to be very exciting this fall as several key seats are up for re-election nationwide. Jay Truitt is the CEO of Policy Solutions a Washington, D.C. based consulting firm. He spoke at the NAMA 2014 Fall Conference in Chicago, and shared some insights about how to communicate with policy makers and an insiders view of issues and implications of the midterm elections as the results could impact livestock and food industry policy.

Crisis Management: Leading Your Team with Lauren Melcher, Digital Strategist and Social Crisis Specialist, Weber Shandwick

The rise of digital media and social content platforms has revolutionized the way organizations must approach media relations, customer relations and reputation management. Lauren Melcher, digital strategist and social crisis specialist with Weber Shandwick shares key trends, best practices and tips you can implement now to prepare for unexpected situations.

Communicating with Impact: Maximizing Influence with Gail Calhoun, President, Calhoun Consulting

Gail Calhoun, President of Calhoun Consulting is a speech expert who helps speakers become more comfortable and compelling. Calhoun shares tips with agri-marketers at NAMA Trends about how to become effective presenters.