Written by Chuck on Tuesday, April 14, 2009 , 8:15 pm
The 2009 Agri-Marketing Conference is underway in Atlanta, GA. I’ll be your NAMA blogger once again this year and hope to bring you as much of the conference as I can so you will almost feel like you’re here.
I have started a Conference Photo Album which will be added to over the coming days so check it often.
For you Twitter happy people out there please use or follow the #NAMA hashtag to keep up with what the Twitterverse is saying about NAMA and the conference.
A big thank you goes out to Successful Farming for sponsoring the NAMA blog this year.
Written by Chuck on Wednesday, November 12, 2008 , 10:31 am
Yesterday’s reception provided Trends in Agriculture attendees a chance to see all the Best of NAMA entries. You could also play games at the same time.
I hope you’re enjoying Paulsen’s videos. I’m doing them audio only and have a couple more for you here:
Listen to my interview with Courtney Yuskis, Director of the Country Living Association, talk about the rural lifestyle survey they participated in here: Courtney Yuskis Interview (mp3)
Listen to my interview with Dan Duffy, CEO, United Country Real Estate, talk about what they’ve learned about marketing to this audience here: Dan Duffy Interview (mp3)
Written by Chuck on Wednesday, November 12, 2008 , 9:54 am
The first speaker at the NAMA Trends in Agriculture conference was Franck Schuurmans, Non-Profit Practices for Decision Strategies International. He really made us work our brains early by speaking about strategies. For one thing he challenged everyone to not be so confident in “knowing what you know” as in “knowing what you don’t know.”
In the picture Franck is being interviewed by Paulsen AgriBranding because they are once again sponsoring the NAMA Blog and doing short videos of the speakers here.
Written by Chuck on Sunday, April 20, 2008 , 9:43 am
We already told you about the University of Florida Gator NAMA team winning the student NAMA Marketing Competition, but we’re so proud of them that here’s a little more about it.
The team was so happy to win after three consecutive years of making it to the finals and not winning, especially team captain Alicia Taylor of Myakka City, who is a senior. She was thrilled to be able to finally get that win before she graduates this year and starts law school at UF. Their product was a vegetable-based milk marketed to children with a Disney partnership.
You can listen to Cindy’s somewhat over-modulated but brief interview with Alicia here: Interview with Alicia Taylor
Written by Chuck on Saturday, April 19, 2008 , 6:03 pm
The first general session at the National Agri-Marketing Association conference featured Dan Heath, the co-author of “Made to Stick: Why Some Ideas Survive and Others Die.”
Heath told attendees some of his theories on ideas that “stick†and methods for making ideas stickier, such as violating schemas, using the Velcro Theory of Memory, and creating “curiosity gaps.†He also explained the “Curse of Knowledge” that many of us in agriculture sometimes fall victim to when trying to get our message across to the general public.
Written by Chuck on Saturday, April 19, 2008 , 10:02 am
One of the primary goals of the NAMA Agri-marketing conferences is to listen to NAMA members and find out what’s working well, as well as determine where there is room for improvement. One of the newest members of the NAMA staff will be doing just that. Debbie Brummell (pictured left) says she has listened to feedback from various NAMA chapters and has identified some of the challenges they seem to be facing. Her goal will be to meet those challenges.
The 2009 Agri-Marketing Conference is underway in Atlanta, GA. I’ll be your NAMA blogger once again this year and hope to bring you as much of the conference as I can so you will almost feel like you’re here.
Yesterday’s reception provided Trends in Agriculture attendees a chance to see all the Best of NAMA entries. You could also play games at the same time.
The first speaker at the NAMA Trends in Agriculture conference was Franck Schuurmans, 
The NAMA Trends In Agriculture conference is underway in Kansas City.
We already told you about the University of Florida Gator NAMA team winning the student NAMA Marketing Competition, but we’re so proud of them that here’s a little more about it.
The first general session at the National Agri-Marketing Association conference featured Dan Heath, the co-author of “Made to Stick: Why Some Ideas Survive and Others Die.”
One of the primary goals of the NAMA Agri-marketing conferences is to listen to NAMA members and find out what’s working well, as well as determine where there is room for improvement. One of the newest members of the NAMA staff will be doing just that. Debbie Brummell (pictured left) says she has listened to feedback from various NAMA chapters and has identified some of the challenges they seem to be facing. Her goal will be to meet those challenges.