Precision Content – Applying the Lessons of Modern Farming to Optimize Communications Efforts

Today’s ag industry is characterized by rapid technology innovation and a data-driven approach that help farmers make smarter decisions during each step of the farming cycle – planning, planting, in-season and harvest. The very same ideology can help you get the most bang for your buck when it comes to content marketing.

This session will explore how today’s communications professionals navigate a parallel journey through content and communications planning, planting the seeds of content, nurturing it while it’s in the field, and then harvesting the results to begin planning for the next campaign. As with farming, the dozens of decisions required at each step of this process help to define success and your ROI.

Click here to register for this webinar!

Speakers:
Keith Negrin, Practice Leader, Exponent PR/Colle+McVoy

Bill Brozak, Account Supervisor, Exponent PR/Colle+McVoy