ONLINE AUCTION STILL OPEN
The ABEF Online Auction is still open! There are many great packages to be had! Packages are available for bidding at http://www.nama.org/abef/silentauction/bidco.htm.
The auction ends Friday, May 31, at 5:00 p.m. All proceeds from the Online and Silent Auctions benefit the Student Careers Program.
Please note: If a bid is received on an item within the last 30 minutes of the auction, the auction will remain open on that item through the next business day until 5:00 p.m. (central time). This process will continue until no bids are received within 30 minutes of the bid closing.
If you have any questions about the Online Auction, contact Kathi Conrad at email@example.com or call 913-491-6500.
Mark your calendars! The 10th Annual NAMA Boot Camp dates are August 14th - 16th at the Sheraton Crown Center in Kansas City. Whether you’ve just entered the working world or been through the NAMA Boot Camp drill before, learn more about the latest trends in the agri-marketing industry.
This year the Boot Camp will take it to a new level expanding on marketing and agriculture basics. All attendees will receive a notebook packed with agricultural terminology, facts, case studies and speaker presentations. This notebook has become one of the most popular aspects of the boot camp experience.
More details to follow. Sponsorship packages are available if interested, contact Jenny Pickett at 913-491-6500 or firstname.lastname@example.org.
Thursday, June 13, 2013, at 1:00 pm central time
Blogs – Strategizing, Executing and Impacting your Target Market
In the increasingly noisy marketplace, every organization needs to state its messages clearly. A blog is one of the cornerstones of a modern communications strategy, but they are not like an ad, a newsletter, or an email. Blogging requires a different set of skills, a different publishing cadence, and a different messaging strategy from traditional media. Adrian Blake is CEO of Social Media Contractors, an Omaha outsourced social media agency that creates and manages blogs for clients from Massachusetts to California. He is also the former Publisher of The Progressive Farmer and understands the Ag space well. Adrian will talk about how to develop a strategy for your blog, how to execute that strategy, and how to ensure that your blog has impact with your target market.
Join NAMA on Thursday, June 13, 2013, at 1:00 pm central time. To register, please visit: https://secure.confertel.net/tsregister.asp?course=567304.
If you were unable to attend the Agri-Marketing Conference, or would like a copy of the presentations, you can watch the video of the General Sessions and the student marketing competition top 6 finalists on YouTube http://www.youtube.com/ExploreNAMA.
On May 9, members of the Chicago, Heartland, Badger and Illinois State NAMA Chapters spent a day on Spirit Family Farms in Sheridan, IL. John and Michelle Stewart, Spirit Family Farms’ owners, shared information on the daily management of a nearly 23,000 acre farming enterprise, a residuals management business, Stewart Spreading, and the skills and balancing act needed in dealing with 90 employees, while being proactive in public relations and community outreach.
Our heartfelt sympathies go out to the family of Wayne Curtiss Bollum, who passed away on May 15, 2013. Wayne was an active member of NAMA from 1981-2013, and very involved in agriculture throughout his life. He was a member and past Noble Ruler of Alpha Gamma Rho Fraternity, a member of the University of Minnesota Ag Alumni Board, a director of the MN Livestock Breeders Association, a director of the MN Limousin Association, the Dakota County Fair Board, the U of M General Livestock Judging Teams and was a longtime 4-H adult leader.
Once again NAMA is pleased to report that we exceeded last year’s attendance numbers and brought even more agri-marketers to Kansas City for the 2013 national conference with a total of 1,248 professionals and students from across the country. This is the highest attended conference since 2000!
Anders Sorman-Nilsson kicked off the conference with a discussion of his concept of “digilogue.” Simply stated it’s taking the measurability of digital communications and combining it with emotion and accountability of more analog style outreach. Analog is needed for transformation, digital for information. He urged conference attendees to take advantage of new media tools to embrace the transparency being demanded by customers and use them to tell the real story of American agriculture.
Josh Linkner explained the virtues of creativity calling it the “currency of success.” He noted creativity is 85% learned and shared simple ways to nurture creativity in the workplace.
Throughout the rest of the conference, agri-marketers enjoyed time to meet face-to-face with clients, attend breakout sessions on diverse topics like developing web content and monetizing social media and walk through the Connection Point Trade Show. Attendees were encouraged to visit each of the 65 exhibitors to enter to win great prizes. Congrats to Teresa Roof, Rosemary Schimek, Cait Schneckloth and Justina Frost, who each won an iPad Mini.
The Closing Brunch speaker, Damian Mason, had the audience laughing out loud with his special brand of humor. Each attendee received a special departing gift from Mason – a bumper sticker carrying the words, “Agriculture: Because Starvation Sucks.”
During the conference, NAMA presented two distinguished awards. Thad Simons, President and CEO, Novus, accepted the 2013 Agribusiness Leader of the Year. Steve Vandeberg, Director, Edectocide Marketing, Merial Limited, was named 2013 NAMA Marketer of the Year.
Congrats to Best of Show Winner – Advertising, Beck’s Hybrids; and Best of Show Winner – PR, Minnesota Pork Board and Minnesota Pork Producers Association! Click here for a complete list of winners.
Visit NAMA on Flickr to see the full Agri-Marketing Conference album.
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